As this year’s Super Bowl approaches, marketers are reminded of the staggering figures big brands spend on advertising ($5.23 million average for a 30-second ad). These numbers continue to rise through the years, and there’s no surprise there. There are some new trends and strategies that are worth analyzing, such as the use of social media.
The three-week college basketball tournament that turns Corporate America into the most unproductive group that we will see all year long. It has shown to be the most popular sporting event after all...
For large-format outdoor advertising signage seen 24 hours a day and seven days a week, you want to take time to design a compelling outdoor ad. You may not think there are golden rules for creating...
The Super Bowl delivers a massive television audience each year, unlike any other American event. Viewers anticipate not only the outcome of the game but also the alluring high-priced commercial...