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Each fall, millions of students attending U.S. colleges and universities contribute over 400 billion dollars in spending power. As students flock to campuses nationwide, there are endless opportunities for advertisers to capture the attention of these Millennial and Gen Z buyers. For over 15 years, MSSmedia has been working with clients to help execute successful campus campaigns and tap into this pool of wealth. 

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Online Marketing: SEO in 3 Simple Steps

As we head further and further into an era of online marketing, the term “SEO” is frequently referenced, mis-referenced, and used as the basis of arcane marketing arguments. SEO, or Search Engine...

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How Digital Advertising is Changing Consumer Habits

The way we shop for products today is drastically different than it was a decade ago. We no longer have to go to the grocery store to buy shampoo and toothpaste or the department store for jeans and...

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How Digital Advertising Can Reduce Food Waste

Most people don’t realize how much food they throw away every day. Did you know approximately 1.3 billion tons of food is wasted every year? Food waste has become a controversial issue, so...