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Although some may question the importance of including digital advertising into their media mix, there should be no debate: Digital advertising is a necessity, and its importance will only continue to grow.

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MSSmedia Brand Creative

How To Reach Students for Spring Break

Though there is a debate on where Generation Z ends and the Millennial Generation begins, those at the end of the spectrum for Gen Z (born 1997-2012) are already starting to graduate college. Gen Z...

The Pigskin Playbook

Super Bowl LIII & Social Media Advertising

As this year’s Super Bowl approaches, marketers are reminded of the staggering figures big brands spend on advertising ($5.23 million average for a 30-second ad). These numbers continue to rise...

March Madness: Game Time for Mobile Advertising

March Madness: Game-Time for Mobile Advertising

The three-week college basketball tournament that turns Corporate America into the most unproductive group that we will see all year long. It has shown to be the most popular sporting event after all...