Topics: Media + Advertising, Campus Media
The campus advertising landscape is much more robust than it was in years past. Businesses can now make use of transit ads, outdoor kiosks, bus shelters, billboards, digital screens, and more. New signage opportunities offer an excellent chance for organizations to get in front of the campus demographic like never before, but classic analogue tactics have their place too. Learn how postering can contribute to your traditional campus media campaign.
There are several benefits to advertising with posters.
First of all, posters can be placed in areas where larger advertising formats aren’t an option. Shopping centers, bookstores, cafes, libraries, student unions, dorms, academic buildings and breezeways are all possible locations for postering.
Secondly, posters are an excellent way to build rapid exposure comparatively cheaply. They’re quick and easy to print and don’t require specialty installation. Overall, they’re an extremely cost-effective option for reaching audiences in high footfall areas.
Most interestingly, according to CEO Today, “statistics have shown that traditional print media including newspapers, magazines and poster advertising are highly trusted sources, much more so than online advertising and social media. Posters, in particular, have always appeared in public places, which seems to make them more visible and trustworthy than other forms of advertising.”
"We don't have to waste our time learning how to make pastry when we can use grandma's recipes."
– ORSON DE WITT
See the other posts in this series:
See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
