Topics: Digital Media, Campus Media
Today’s post in our successful campus media campaigns series explores how Maryland Jockey Club reached students at over twenty universities, driving event attendance and maximizing ROI. Learn how digital campus advertising can do the same for you.
Objective:
In 2023, MSS Media Inc. provided media buy and placement services for Maryland Jockey Club as they worked to increase awareness and attendance for their College Day Party at Pimlico Race Course.
Strategy:
To publicize the event, we executed a digital campus media campaign utilizing mobile and desktop display ads in conjunction with Spotify ads. We geofenced the advertisements to specific universities in the Baltimore and Washington, DC area and layered all campaign efforts with first and third party audience targeting.
+ Discover the value of advertising at Coppin State.
+ Discover the value of advertising at Howard University.
Executed:
- Strategic media buying and planning
- Digital media
- Display advertising
- Mobile advertising
- Audio advertising
- Geofencing
- Audience targeting
- Campaign reporting
Results:
Our media buy and placement services helped deliver digital ads to students at 22 universities in the Baltimore and Washington, DC area. These ads performed far above benchmarks, increasing awareness of the event, driving attendance, and maximizing return on ad spend.
See other successful campus media campaigns in action:
- UCF's Alcohol Prevention and Health Center
- Florida State University's College of Business
- ACC's University Village
- Greystar's 24 Jones
- Greystar's SoCam 290
- Lyft
- University of Houston's College of Nursing
- Spotify
- Target
- Air National Guard
- Army National Guard
- Army ROTC
- Spectrum
- Amazon
- GNC
- SHI
- USC Campus Wellbeing and Education
- Firefly Festival
- Rutgers - School of Management and Labor Relations
- Tulane University Study Abroad
- USC Gould School of Law
- USC Civic Engagement
- TIAA
- NIH All of Us Campaign
- Towson ATOD
- UCF Green Dot
- UI Health
- Live Nation
- Clinical Trials
- Baltimore County Health and Human Services
- Rutgers School of Business
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
