Topics: Media + Advertising, Campus Media
Today’s post in our successful campus media campaigns series explores how SeaWorld reached tens of thousands of local college students with compelling messaging, driving event awareness and attendance. Learn how campus advertising can do the same for your program or event.
Objective:
MSS Media Inc. provided media buy and placement services for SeaWorld as they worked to promote specially priced tickets to their annual adults-only "Howl-O-Scream" event.
Strategy:
To help reach their awareness and recruitment objectives, the popular theme park utilized out-of-home (OOH) signage containing:
- Eye catching images
- Compelling messaging
- QR codes prospective participants could scan with their mobile phones to learn more and buy tickets
Media placements include transit advertising at the University of Southern California (USC) and Florida International University (FIU).
+ Discover the benefits of advertising to students at USC.
+ Discover the benefits of advertising to students at FIU.
Executed:
- Traditional media
- OOH advertising
- Transit advertising
- Campus advertising
- Strategic media buying and planning
Results:
By placing OOH and transit advertisements at USC and FIU, we helped SeaWorld reach tens of thousands of local college students with event information and a compelling discount targeted just to them.
See other successful campus media campaigns in action:
- UCF's Alcohol Prevention and Health Center
- Florida State University's College of Business
- ACC's University Village
- Greystar's 24 Jones
- Greystar's SoCam 290
- Lyft
- University of Houston's College of Nursing
- Spotify
- Target
- Air National Guard
- Army National Guard
- Army ROTC
- Spectrum
- Amazon
- GNC
- SHI
- USC Campus Wellbeing and Education
- Firefly Festival
- Rutgers - School of Management and Labor Relations
- Tulane University Study Abroad
- USC Gould School of Law
- USC Civic Engagement
- TIAA
- NIH All of Us Campaign
- Towson ATOD
- UCF Green Dot
- UI Health
- Live Nation
- Clinical Trials
- Baltimore County Health and Human Services
- Rutgers School of Business
- Maryland Jockey Club
- YWCA McLean County
- USC Institute for Addiction Science
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
