Topics: Media + Advertising, Campus Media
Today’s post in our successful campus media campaigns series explores how Spectrum reached hundreds of thousands of college students with compelling and informative promotional messaging. Learn how campus transit advertising can do the same for your organization.
Objective:
This fall back-to-school season, MSS Media provided media buy and placement services for broadband giant Spectrum as they worked to promote their internet and TV bundles to college students returning to campus.
+ Learn four college back-to-school marketing strategies for spring
Strategy:
To help Spectrum reach their objective, we placed advertising on campuses throughout the nation. Media placements included bus shelters and interiors at University of Central Florida, UCLA, University of Southern California, University of South Florida, and Minnesota State University.
Why Advertising at University of Central Florida Is Valuable
Why Advertise at the University of Southern California & UCLA?
Why Advertising at Minnesota State University (MNSU) Is Valuable
Executed:
- Traditional media (radio & Tv)
- OOH advertising
- Transit advertising
- Campus media
- Strategic media buying and planning
Results:
Our campus media placements generated approximately two million impressions per week for Spectrum, raising awareness of their services and promotional bundles for college students throughout the country.
See other successful campus media campaigns in action:
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
