Successful Campus Media Campaigns: TIAA

Today’s post in our successful campus media campaigns series explores how TIAA reached a myriad of university faculty and staff every day with compelling messaging, driving awareness and action around their financial service offerings. Learn how campus advertising can do the same for your organization.

Objective: 

MSS Media Inc. provided media buy and placement services for financial services firm TIAA this past fall as they worked to promote their retirement plans to university faculty and staff at multiple college campuses.

Strategy: 

To reach their objectives, TIAA utilized signage containing:

• QR codes that prospective investors could scan with their mobile phones to learn more
• A website prospective investors could visit to learn more and enroll in retirement plans

Media placements included transit and out-oh-home (OOH) advertising at North Carolina A&T, UNC Charlotte, and USC.

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Executed:

• Traditional media
• OOH advertising
• Transit advertising
• Campus media
• Strategic media buying and planning

Results: 

By placing advertisements on east and west coast campuses, we helped TIAA reach a large portion of their target audience across the country. Over the course of the campaign, we delivered 17,674,200 impressions at USC alone.

+ Discover the benefits of advertising to students at NCAT.

+ Discover the benefits of advertising to students at USC.

See other successful campus media campaigns in action:

• UCF's Alcohol Prevention and Health Center
• Florida State University's College of Business
• ACC's University Village
• Greystar's 24 Jones
• Greystar's SoCam 290
• Lyft
• University of Houston's College of Nursing
• Spotify
• Target
• Air National Guard
• Army National Guard
• Army ROTC
• Spectrum
  
• Amazon
• GNC
• SHI
• USC Campus Wellbeing and Education
• Firefly Festival
  
• Rutgers - School of Management and Labor Relations
• Tulane University Study Abroad
• USC Gould School of Law
• USC Civic Engagement

Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.

Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!