Topics: Media + Advertising, Campus Media
Today’s post in our successful campus media campaigns series explores how YWCA McLean County reached over twenty thousand students, driving awareness of an essential public program. Learn how campus advertising can do the same for you.
Objective:
MSS Media Inc. recently provided media buy and placement services for YWCA McLean County as they worked to provide information about of the YWCA Stepping Stones sexual assault program and sexual assault hotline.
Strategy:
To increase program awareness among a key demographic, we executed an out-of-home campus media campaign at Illinois State University. Signage utilized compelling messaging and a toll-free number survivors could call for help. Media placements included bus shelters throughout campus.
Executed:
- Strategic media buying and planning
- Digital media
- Display advertising
- Mobile advertising
- Audio advertising
- Geofencing
- Audience targeting
- Campaign reporting
Results:
In spite of a very limited budget, YWCA McLean’s campus ads garnered an average of 144,685 impressions each week, driving awareness among an essential target audience.
See other successful campus media campaigns in action:
- UCF's Alcohol Prevention and Health Center
- Florida State University's College of Business
- ACC's University Village
- Greystar's 24 Jones
- Greystar's SoCam 290
- Lyft
- University of Houston's College of Nursing
- Spotify
- Target
- Air National Guard
- Army National Guard
- Army ROTC
- Spectrum
- Amazon
- GNC
- SHI
- USC Campus Wellbeing and Education
- Firefly Festival
- Rutgers - School of Management and Labor Relations
- Tulane University Study Abroad
- USC Gould School of Law
- USC Civic Engagement
- TIAA
- NIH All of Us Campaign
- Towson ATOD
- UCF Green Dot
- UI Health
- Live Nation
- Clinical Trials
- Baltimore County Health and Human Services
- Rutgers School of Business
- Maryland Jockey Club
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
