+ Gen Z

Are you struggling to meet your recruitment goals? Enhanced marketing will certainly help you on your way. Learn what an effective student recruitment marketing campaign consists of in today’s competitive marketplace. Strengthen your school or program’s reputation, extend your reach, generate additional leads, attract more qualified applicants, and ultimately, increase overall enrollment.


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+ gen-z
college students with masks

Back-To-College Advertising in the Time of COVID

Traditionally, the back-to-school season (for both fall and spring semesters) is a prime advertising time for businesses targeting college students (and their parents). Even in these turbulent...

+ gen-z
What's Next Persona

Identify Target Personas for a Successful Property Marketing Campaign

As a student housing property manager, your target audience likely seems pretty straightforward. You’re marketing your property to college students, end of story. Or is it? The best way to...

+ gen-z
Sad woman with depression sitting on the floor

How to Increase Suicide Awareness with OOH Advertising

Suicide is a leading cause of death, with nearly 800,000 deaths around the world every year, according to the World Health Organization. The Centers for Disease Control and Prevention states that...