--- title: Marketing News & Events | MSSmedia | Higher Ed Marketing description: Higher Ed Marketing | Updates from the MSSmedia team related to our industry, our company and our customers' success stories --- [![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com) - [Expertise](https://mssmedia.com/our-expertise/) - [Media + Advertising](https://mssmedia.com/our-expertise/mediaadvertising/) - [Digital Media](https://mssmedia.com/our-expertise/digital-advertising-management/) - [Public Relations](https://mssmedia.com/our-expertise/public-relations/) - [Campus Marketing](https://info.mssmedia.com/campus-marketing) - [Higher Ed Marketing](https://info.mssmedia.com/higher-ed-pillar-content) - [Property Marketing](https://info.mssmedia.com/property-marketing) - [Government](https://mssmedia.com/government) - [Work](https://mssmedia.com/our-work/) - [About](https://mssmedia.com/about/) - [Blog](https://info.mssmedia.com/blog) - [Let's Collaborate](https://mssmedia.com/lets-collaborate/) ### EXPERT PERSPECTIVES # Newsworthy + Notable [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ##### + Higher Ed Marketing [![higher education marketing: The words brand and building on interlocking gears.](https://info.mssmedia.com/hubfs/Brand%20Building%20on%20the%20Mechanism%20of%20Metal%20Cogwheels..jpeg)](https://info.mssmedia.com/blog/refreshing-your-brand-to-reflect-your-institutions-unique-value) ## [Refreshing Your Brand to Reflect Your Institution’s Unique Value](https://info.mssmedia.com/blog/refreshing-your-brand-to-reflect-your-institutions-unique-value) The higher education landscape is navigating intense waves of change, marked by shifting demographics, evolving public sentiment, and rising scrutiny regarding the return on investment of a college degree. In this highly competitive and skeptical market, standing out requires a departure from generic messaging and a deliberate return to what makes your college or university truly distinctive. By executing data-informed higher education marketing strategies, university teams can bridge the gap between institutional identity and consumer expectations, proving their lifelong value to prospective students. Learn how to successfully differentiate your institution in a changing landscape.  [Read More](https://info.mssmedia.com/blog/refreshing-your-brand-to-reflect-your-institutions-unique-value) ##### + Popular Topics [Campus Media](https://info.mssmedia.com/blog/tag/campus-media) [Digital Media](https://info.mssmedia.com/blog/tag/digital-media) [Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising) [Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z) [Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit) [Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing) [Public Relations](https://info.mssmedia.com/blog/tag/public-relations) [Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing) ##### + Search ### BE IN THE KNOW We deliver the latest media tips + insider marketing advice straight to your inbox. [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ##### + higher-ed-marketing [![Ten Social Media Usage Statistics That Inform Higher Ed Digital Marketing Strategies - open laptop with blue data streaming off of it and a person's hand on the touchpad](https://info.mssmedia.com/hubfs/Modern%20notebook%20computer%20with%20future%20technology%20media%20symbols-1.jpeg)](https://info.mssmedia.com/blog/ten-social-media-usage-statistics-that-inform-higher-ed-digital-marketing-strategies) ## [Ten Social Media Usage Statistics That Inform Higher Ed Digital Marketing Strategies](https://info.mssmedia.com/blog/ten-social-media-usage-statistics-that-inform-higher-ed-digital-marketing-strategies) In today's interconnected world, a robust digital marketing strategy is no longer a luxury but a necessity for higher education institutions. Understanding social media usage statistics is paramount... [Read More](https://info.mssmedia.com/blog/ten-social-media-usage-statistics-that-inform-higher-ed-digital-marketing-strategies) ##### + higher-ed-marketing [![higher education marketing - local SEO strategy - student using mobile phone](https://info.mssmedia.com/hubfs/Female%20student%20texting%20from%20her%20cell%20phone%20at%20the%20university-1.jpeg)](https://info.mssmedia.com/blog/how-to-use-local-seo-strategy-for-higher-education-marketing) ## [How To Use Local SEO Strategy For Higher Education Marketing](https://info.mssmedia.com/blog/how-to-use-local-seo-strategy-for-higher-education-marketing) Choosing a college or university is a significant decision, influenced by factors like location, community ties and local reputation. When it comes to higher education marketing, ignoring the power... [Read More](https://info.mssmedia.com/blog/how-to-use-local-seo-strategy-for-higher-education-marketing) ##### + higher-ed-marketing [![higher education marketing agency - person sitting on a wooden bench, using a laptop with a mobile phone, red notebook and pencil next to her](https://info.mssmedia.com/hubfs/Images%20Jul2020/Teamwork/Shay_Studios_Miami-140.jpg)](https://info.mssmedia.com/blog/5-mistakes-to-avoid-when-choosing-a-higher-education-marketing-agency) ## [5 Mistakes to Avoid When Choosing a Higher Education Marketing Agency](https://info.mssmedia.com/blog/5-mistakes-to-avoid-when-choosing-a-higher-education-marketing-agency) Choosing the right marketing agency for your college or university is a pivotal decision. It's an investment in your institution's future, impacting everything from student recruitment to alumni... 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