As we recently discussed, college back-to-school advertising is an important long-term proposition for many businesses. Incorporate these three college back-to-school marketing strategies to jumpstart your fall back-to-school marketing campaign.
#1 Utilize traditional advertising.
As one of the first advertising touchpoints, traditional media increases brand awareness and recognition. From bike shelters to newspaper kiosks to bus wraps, traditional campus out-of-home advertising provides repeated exposure and increased impressions as students travel throughout campus.
Advertising near the point of purchase is a great strategy. Add directional messaging to point consumers to products they need to purchase. Digital displays allow flexible messaging for limited-time specials and sales.
#2 Promote your business in campus newspapers.
Student newspapers are thriving despite today’s digital-first media environment.
Both print ads and sponsored content reach and engage a large percentage of college students.
“The secret of success is to be ready when your opportunity comes.”
– BENJAMIN DISRAELI
#3 Incorporate digital ads.
Throughout the back-to-school season and beyond, digital advertising opportunities amplify traditional media efforts. Younger generations are remarkably attached to their smartphones, so digital ad campaigns place your promotions directly in students’ hands and follow your target demographic throughout their digital day.
Do you need information on how to run a successful college back-to-school marketing campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!