College newspaper advertising offers unique advantages. Incorporate this traditional campus media tactic into your marketing campaign and achieve surprising results.
Weekday daily print news circulation has decreased by 19% since 1994, but college newspaper readership continues to grow. Campus newspapers provide school and community news that can’t be found in other publications. And keeping papers free keeps circulation high.
While many colleges have transitioned to a digital news format, a great deal still provide print versions as well. According to CEO Today, “statistics have shown that traditional print media including newspapers, magazines and poster advertising are highly trusted sources, much more so than online advertising and social media.”
Because college newspapers are community news sources, created by students for students, they are likely to engender even greater levels of trust than other types of print media. Readers perusing the paper for information are likely to view the included advertisements with the same open mind with which they approach the articles themselves.
"Trust is the glue of life. It's the most essential ingredient in effective communication."
– STEPHEN COVEY
See the other posts in this series:
See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!