Now more than ever, businesses face the challenge of reaching the right customers with the right message. This is where market segmentation comes into play. By dividing a broad market into smaller, more defined groups, businesses can tailor their marketing strategies to specific customer needs and preferences. Discover four ways market segmentation can improve your return on investment.
Looking to make an advertising splash? Consider a campus takeover event! Designed to increase brand awareness among young adults, this high impact tactic is one of the most effective traditional...
Today’s post in our successful campus media campaigns series explores how Illinois State University's College of Business helped the college reach qualified students with compelling and informative...
Younger generations are seeking opportunities for connection - moments that they can discover and share. The majority believe that participating in events helps them connect better with their...