Campus media is a multi-million dollar industry, aiming to reach college students at a pivotal point in their development as consumers. But who actually sees these ads? The answer to the question “who do university ads reach” goes far beyond "college students." Let's break it down.
The benefits of campus marketing campaigns are many, but where to focus your efforts? With almost 6,000 post-secondary institutions in the United States, it can be hard to choose the right areas to...
Marketing to Generation Z? Traditional marketing tactics often fall flat with this demographic. So how do you capture their interest and build brand loyalty? The answer lies in creating engaging...
In today's interconnected world, universities are increasingly looking beyond the country’s for students. International student recruitment has become a significant strategy for many institutions,...