To understand how and why to advertise to college students, you must understand the current state of the campus marketplace. While the higher education sector has faced difficult times in recent years, today the collegiate audience is diverse and growing. Discover what the campus marketplace looks like in 2025.
Now more than ever, businesses face the challenge of reaching the right customers with the right message. This is where market segmentation comes into play. By dividing a broad market into smaller,...
Looking to make an advertising splash? Consider a campus takeover event! Designed to increase brand awareness among young adults, this high impact tactic is one of the most effective traditional...
Today’s post in our successful campus media campaigns series explores how Illinois State University's College of Business helped the college reach qualified students with compelling and informative...