--- title: Marketing News & Events | MSSmedia description: Updates from the MSSmedia team related to our industry, our company and our customers' success stories --- [![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com) - [Expertise](https://mssmedia.com/our-expertise/) - [Media + Advertising](https://mssmedia.com/our-expertise/mediaadvertising/) - [Digital Media](https://mssmedia.com/our-expertise/digital-advertising-management/) - [Public Relations](https://mssmedia.com/our-expertise/public-relations/) - [Campus Marketing](https://info.mssmedia.com/campus-marketing) - [Higher Ed Marketing](https://info.mssmedia.com/higher-ed-pillar-content) - [Property Marketing](https://info.mssmedia.com/property-marketing) - [Government](https://mssmedia.com/government) - [Work](https://mssmedia.com/our-work/) - [About](https://mssmedia.com/about/) - [Blog](https://info.mssmedia.com/blog) - [Let's Collaborate](https://mssmedia.com/lets-collaborate/) ### EXPERT PERSPECTIVES # Newsworthy + Notable [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ##### + The latest in marketing [![Phygital Media - hands holding a mobile phone showing a map to a target location](https://info.mssmedia.com/hubfs/Female%20fingers%20touching%20smartphone%20with%20map-1.jpeg)](https://info.mssmedia.com/blog/the-rise-of-phygital-qr-codes-that-actually-convert) ## [The Rise of 'Phygital': QR Codes that Actually Convert](https://info.mssmedia.com/blog/the-rise-of-phygital-qr-codes-that-actually-convert) Every fall, brands pour millions into college campus out-of-home (OOH) media, yet most fail at the handoff between offline exposure and digital action. Embracing "phygital" marketing (the seamless integration of physical touchpoints with digital conversion funnels) is essential for capturing Gen Z students who actively skip or block traditional digital ads. Learn how to optimize your campus OOH strategy and turn every poster scan into a high-converting customer touchpoint.     ## Why Gen Z Responds to "Phygital" (When Done Right) Gen Z’s online trust is at an all-time low. With [rising skepticism](https://ppc.land/raptive-study-shows-ai-content-cuts-reader-trust-by-half/) toward AI-generated ads and heavy reliance on ad blockers, digital-only campaigns face severe diminishing returns. However, on-campus media commands a [75% to 82% trust rating](https://www.flytedesk.com/blog/student-marketing-conversion-rates-by-channel-2026) among college students. According to campus research, [81% of students](https://www.refuelagency.com/blog/college/college-marketing-trends/) regularly engage with on-campus physical media. When exposed to campus ads: - 56% research the product online - 43% visit the brand’s website - 37% make an in-store or online purchase The physical placement provides sensory validation and environmental trust. The [QR code](https://info.mssmedia.com/blog/technology-campus-advertising-top-10-tactics) provides an opportunity for immediate execution. The breakdown happens when the digital destination fails to match the student's physical context. [Read More](https://info.mssmedia.com/blog/the-rise-of-phygital-qr-codes-that-actually-convert) ##### + Popular Topics [Campus Media](https://info.mssmedia.com/blog/tag/campus-media) [Digital Media](https://info.mssmedia.com/blog/tag/digital-media) [Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising) [Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z) [Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit) [Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing) [Public Relations](https://info.mssmedia.com/blog/tag/public-relations) [Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing) ##### + Search ### BE IN THE KNOW We deliver the latest media tips + insider marketing advice straight to your inbox. [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) [![Connected TV advertising strategy for campus marketing - The Value of CTV infographic](https://info.mssmedia.com/hubfs/Infographic%20Snippets%20for%20Blog/MSSMedia%20Value%20of%20CTV%20crop.jpg)](https://info.mssmedia.com/blog/a-connected-tv-advertising-strategy-is-the-missing-link-in-your-campus-marketing) ## [A Connected TV Advertising Strategy is the Missing Link in Your Campus Marketing](https://info.mssmedia.com/blog/a-connected-tv-advertising-strategy-is-the-missing-link-in-your-campus-marketing) If your marketing department is still relying heavily on legacy TV channels or solely on social media feeds to reach college students, you’re missing where Gen Z spends the bulk of their screen time. [Read More](https://info.mssmedia.com/blog/a-connected-tv-advertising-strategy-is-the-missing-link-in-your-campus-marketing) [![A group of young people walking with a building behind them. Campus media for generation alpha.](https://info.mssmedia.com/hubfs/Stock%20images/ummano-dias-bxp6MjHuqQs-unsplash.jpg)](https://info.mssmedia.com/blog/generation-alpha-is-coming-how-campus-media-changes) ## [Generation Alpha is Coming: How Campus Media Changes](https://info.mssmedia.com/blog/generation-alpha-is-coming-how-campus-media-changes) While marketing departments are still fine-tuning their approaches to [Gen Z](https://info.mssmedia.com/blog/decoding-the-digital-natives-a-deep-dive-into-gen-z-psychographics), a new demographic shift is looming on the horizon. The oldest members of [Generation Alpha](https://www.aecf.org/blog/what-is-generation-alpha) (born 2010–2024) are entering... [Read More](https://info.mssmedia.com/blog/generation-alpha-is-coming-how-campus-media-changes) [![higher education marketing: The words brand and building on interlocking gears.](https://info.mssmedia.com/hubfs/Brand%20Building%20on%20the%20Mechanism%20of%20Metal%20Cogwheels..jpeg)](https://info.mssmedia.com/blog/refreshing-your-brand-to-reflect-your-institutions-unique-value) ## [Refreshing Your Brand to Reflect Your Institution’s Unique Value](https://info.mssmedia.com/blog/refreshing-your-brand-to-reflect-your-institutions-unique-value) The higher education landscape is navigating intense waves of change, marked by shifting demographics, evolving public sentiment, and rising scrutiny regarding the return on investment of a college... [Read More](https://info.mssmedia.com/blog/refreshing-your-brand-to-reflect-your-institutions-unique-value) [All posts](https://info.mssmedia.com/blog/all) [Next](https://info.mssmedia.com/blog/page/2) Media + PR agency specializing in Education, Government, Real Estate & Lifestyle. © 2026 MSSmedia