In today's hyper-competitive advertising landscape, simply throwing money at ad campaigns is no longer a winning strategy. To truly succeed, businesses must utilize facts and figures to optimize their campaigns. Discover five ways to leverage data to maximize university advertising results.
To understand how and why to advertise to college students, you must understand the current state of the campus marketplace. While the higher education sector has faced difficult times in recent...
Now more than ever, businesses face the challenge of reaching the right customers with the right message. This is where market segmentation comes into play. By dividing a broad market into smaller,...
Looking to make an advertising splash? Consider a campus takeover event! Designed to increase brand awareness among young adults, this high impact tactic is one of the most effective traditional...