Parents play a huge role in the college decision process. Whether to attend, which college to choose, what to major in - these are huge choices that will impact students’ lives for decades to come. With this kind of pressure, many young people turn to their parents for advice. And parents, who are often financing their children’s education, have plenty of say in the matter. For this reason, recruiting college students by targeting their parents is a highly effective enrollment campaign tactic. Learn more about recruiting college students by targeting their parents (why and how).