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In the dynamic world of university advertising, effective marketing is crucial for engaging the campus community. Traditional methods, while still relevant, often face challenges in terms of reach, personalization and measurable impact. This is where AI for campus marketing steps in, offering a transformative approach to how advertisers connect with their student audience.

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Cultivating Your Spring Back-to-School Marketing Plan: road sign that says "spring" with a blue, cloudy sky behind

Cultivating Your Spring Back-to-School Marketing Plan

As the autumn colors fade, businesses have a unique opportunity to plan for a time of fresh energy and renewal—the "spring back-to-school" season! While not as universally recognized as its fall...

Recruiting On Campus: female college student smiling while sitting at a desk taking notes

Recruiting On Campus: How To Reach College Students Throughout Their Day

The college campus is a hub of activity—a vibrant ecosystem where students are constantly moving between classes, clubs, study sessions and social events. For recruiters, the challenge is no longer...

Ten Social Media Usage Statistics That Inform Higher Ed Digital Marketing Strategies - open laptop with blue data streaming off of it and a person's hand on the touchpad

Ten Social Media Usage Statistics That Inform Higher Ed Digital Marketing Strategies

In today's interconnected world, a robust digital marketing strategy is no longer a luxury but a necessity for higher education institutions. Understanding social media usage statistics is paramount...