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This week’s post in our successful campus media campaigns series explores how retail giant Target reached thousands of students with two successful back-to-school campus media campaigns. Learn how you can achieve your business goals with similar college media strategies.

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Top College Media Strategies: Campus Audio Advertising

Audio streaming services continue to explode in popularity, especially among young adults. Spotify, Pandora, and other digital platforms are the preferred sources of audio information and...

Four College Back-to-School Marketing Strategies for Spring

As we recently discussed, spring back-to-school advertising is an important long-term proposition for many businesses targeting college students (and their families). Incorporate these four college...

Why Advertising to Students at Howard University Is Valuable

Founded in 1867, Howard University is a culturally rich and diverse university and one of the world's most prestigious destinations for professionals in health, science, engineering, art, law, and...