Campus marketing is a unique beast. It's about connecting with a specific, discerning and highly networked demographic. Many businesses recognize the immense potential of this market and seek out specialized agencies to help them navigate it. However, choosing the wrong partner can lead to wasted budgets, missed opportunities and a damaged brand image. Discover five critical mistakes to avoid when selecting a campus agency, with a focus on understanding their marketing approach.
In today's competitive landscape, on-campus recruiting demands more than just a table at the career fair. To truly connect with the next generation of top talent, companies need to speak their...
Gen Z are the first true digital natives. They’ve never known a world without the internet, smartphones and social media. Understanding this cohort (those born roughly between the mid-1990s and the...
Choosing a college or university is a significant decision, influenced by factors like location, community ties and local reputation. When it comes to higher education marketing, ignoring the power...