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Video is an incredibly effective advertising tool, especially for those looking to engage younger generations. In fact, members of Gen Z stream an average of 23 hours of video each week and YouTube topped teens’ online landscape in 2022. Learn more about why YouTube is one of the best digital campus advertising platforms today.


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Campus Marketing Specialists Share 5 Ways to Publicize Enrollment Deadlines

As campus marketing specialists, we’ve worked on thousands of student-centered campaigns. Whether you’re looking for applicants for an advanced degree program, study abroad opportunity, public health...

Successful Campus Media Campaigns: Firefly Festival

Today’s post in our successful campus media campaigns series explores how the Firefly Festival reached tens of thousands of college students with compelling and informative messaging, driving event...

The Future of Higher Education Advertising Mirrors the Future of Higher Ed

A group of distinguished instructors recently reviewed current trends to predict what higher education might look like by 2025. Not only does their analysis suggest the ways that institutions may...