Creating a higher education advertising campaign that follows a proven process and utilizes modern marketing best practices is essential to student recruitment success. But once you’ve created and executed your college recruitment campaign, you still have some work to do! You must track and analyze your results throughout the campaign, as well as after your advertising efforts wrap up. This allows you to adjust your tactics for maximum efficacy and inform future campaign efforts. Let’s discuss how to accurately measure the success of your higher ed ad campaign.