While marketing departments are still fine-tuning their approaches to Gen Z, a new demographic shift is looming on the horizon. The oldest members of Generation Alpha (born 2010–2024) are entering their late teens. In just a few short years, they will begin arriving on university campuses nationwide.
For brands that rely on a steady pipeline of college consumers, the playbook that worked for Gen Z will not suffice. Generation Alpha has been shaped by an entirely different socio-technological landscape, one defined by artificial intelligence from infancy, fully integrated spatial computing, and a blurred line between physical and digital worlds. To remain competitive, your future campus marketing strategies must pivot today.
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