Reaching today's college students requires a smart, multi-faceted approach. Forget relying solely on flyers tacked to notice boards. The modern campus is a dynamic environment brimming with digital natives. So when considering how to advertise on campus, you'll inevitably face a key question. How to advertise on campus most effectively - digital marketing or out-of-home (OOH) advertising? Read on for the answer!
The marketing landscape is changing at an unprecedented pace. At the heart of this transformation is artificial intelligence (AI). No longer just a futuristic concept, AI is a practical tool that's...
Campus marketing is a unique beast. It's about connecting with a specific, discerning and highly networked demographic. Many businesses recognize the immense potential of this market and seek out...
In today's competitive landscape, on-campus recruiting demands more than just a table at the career fair. To truly connect with the next generation of top talent, companies need to speak their...