We’ve covered why you should advertise to college students and how you advertise on campus but a major question remains - how much does it cost to advertise on campus? Let’s discuss the cost of campus advertising, and the factors that affect how much you’ll pay.
Every situation is different, and the amount you’ll pay for a campus advertising campaign depends on several elements. These include your ultimate reach and frequency goals and the size of your budget. However, our experience has shown that there is a baseline level of funding necessary to run an effective college advertising effort. To run a productive campaign on a single campus, you will need to have a minimum of $5,000 available to spend.
“Price is what you pay. Value is what you get."
– WARREN BUFFET
Whether your budget is large or small, working with an experienced campus advertising agency will help you make the most of your money. The campus market tends to be fragmented with many vendors and different rules than municipal markets. An experienced agency knows what opportunities exist, what works, what’s allowed, what’s been done, and what can be done. We can help you choose the right options for your marketing budget and goals. And we have the contacts, staff, and processes in place to implement campus ad campaigns quickly and effectively.
See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!