Social media marketing plays a vital role in university advertising campaigns. To succeed in this arena, campus advertisers must understand where and how to use their digital media dollars. Join us as we continue to explore the social media habits of college students by platform, this time focusing on Instagram.
Today’s post in our successful campus media campaigns series explores how Towson University's Alcohol, Tobacco and Other Drug (ATOD) Prevention Center is reaching tens of thousands of students with...
Today’s post in our successful campus media campaigns series explores how the National Institutes of Health (NIH) All of Us Research Program is reaching tens of thousands of students, faculty and...
The visual impact of traditional campus media delivers excellent bang for your buck. From bike shelters to newspaper kiosks to bus wraps, offline campus ads have the power to gain outstanding...