+ Media + Advertising

In this installment of our Recruiting Students blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we discuss how and why to identify the right mix of paid advertising (both digital and traditional) and earned, owned, and shared media for a successful integrated marketing strategy that will increase student enrollment.

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Illustration of integrated marketing methods

What Is an Integrated Marketing Strategy and Why Do I Need One?

So far our “planning an effective modern marketing campaign” series has explored the preparatory work necessary for creating a potent marketing campaign. Our posts on developing a buyer persona...

+ media-advertising
two women walking away through a hallway

10 Steps to Reach Your Student Housing Property Marketing Goals

As student housing property managers struggle to meet their occupancy goals in an intensely competitive environment, many are looking for innovative marketing strategies that will successfully...

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Four students walking down a hallway

College Recruitment: Identifying Your Target Audience

As a student recruitment professional, identifying your target audience probably seems pretty straightforward. You’re marketing your school or program to high school and/or college students (and...