For years, out-of-home (OOH) advertisingwas considered a less measurable medium than its digital counterparts. While the impact of billboards, transit ads and digital screens on brand awareness was undeniable, quantifying their precise contribution to marketing goals seemed impossible. But the landscape is rapidly changing. We're entering an era where OOH is becoming increasingly measurable, offering advertisers a clearer understanding of its value for marketing and the marketing mix.
Marketing to Generation Z? Traditional marketing tactics often fall flat with this demographic. So how do you capture their interest and build brand loyalty? The answer lies in creating engaging...
Looking to make an advertising splash? Consider a campus takeover event! Designed to increase brand awareness among young adults, this high impact tactic is one of the most effective traditional...
Today’s post in our successful campus media campaigns series explores how Illinois State University's College of Business helped the college reach qualified students with compelling and informative...