+ Campus Media

As a student recruitment professional, identifying your target audience probably seems pretty straightforward. You’re marketing your school or program to high school and/or college students (and their parents), end of story. Or is it? The best way to successfully engage with any audience is to understand who they are and what they want, so it’s important to get this right. When you take the time to identify buyers’ personas for your intended audience, you’ll have a more complete picture of who they are and how to reach them efficiently and effectively.


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How to Create a Successful Student Enrollment Campaign

We recently discussed what a state-of-the-art student enrollment marketing campaign consists of and how an effective recruitment campaign strengthens your school’s reputation, extends your reach,...

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The Benefits of an Integrated Marketing Strategy for Student Housing

In this fifth post in our Property Marketing for Student Housing blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we...

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Back-To-College Advertising in the Time of COVID

Traditionally, the back-to-school season (for both fall and spring semesters) is a prime advertising time for businesses targeting college students (and their parents). Even in these turbulent...