Campus media is a multi-million dollar industry, aiming to reach college students at a pivotal point in their development as consumers. But who actually sees these ads? The answer to the question “who do university ads reach” goes far beyond "college students." Let's break it down.
The benefits of campus marketing campaigns are many, but where to focus your efforts? With almost 6,000 post-secondary institutions in the United States, it can be hard to choose the right areas to...
In today's hyper-competitive advertising landscape, simply throwing money at ad campaigns is no longer a winning strategy. To truly succeed, businesses must utilize facts and figures to optimize...
To understand how and why to advertise to college students, you must understand the current state of the campus marketplace. While the higher education sector has faced difficult times in recent...