As a student recruitment professional, identifying your target audience probably seems pretty straightforward. You’re marketing your school or program to high school and/or college students (and their parents), end of story. Or is it? The best way to successfully engage with any audience is to understand who they are and what they want, so it’s important to get this right. When you take the time to identify buyers’ personas for your intended audience, you’ll have a more complete picture of who they are and how to reach them efficiently and effectively.