The sun is out, finals are looming, and the last thing on most marketers' minds is the crisp air of September. But in the world of campus media, May is the most critical month of the year.
If you wait until July to plan your back-to-school (BTS) campaign, you aren’t just late—you’ve already missed the bus. Learn why May is the official kickoff for a successful Q3 and how you can set the stage for the fall advertising peak.
For decades, out-of-home (OOH) advertising on college campuses followed a predictable path: See an ad, scan a QR code, or (if the creative was really good) remember a URL to visit later.
But in 2026,...
The modern student lifestyle is a blur of activity. Between classes, club meetings, internships, and dynamic social lives, college students are always on the move. For smart brands, this constant...
In the fast-paced world of campus out-of-home (OOH) advertising, the difference between "buying a billboard" and "building a presence" often comes down to who you are working with. While the terms...