What is marketing? More than a series of one-off campaigns or initiatives, marketing is the glue that holds everything together - from your product or service to your customer experience to your visual identity. When marketing is done well, it creates a seamless and consistent experience for consumers, no matter how they interact with your brand.
The spring back-to-school season is a great time for businesses to reach out to college students. Scholars are often looking for new products and services as they head into second semester. This is...
As a society, we are now firmly ensconced in the digital age. In this highly dynamic landscape, emerging digital technologies and platforms have an increasingly important role to play in the world of...
Online advertising is a multi-faceted component of digital campus marketing efforts. It aims to reach university students through ads on web browsers, social media platforms and other websites....