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In the modern advertising world, knowing how to speak to Gen Z audiences is crucial to success for the vast majority of marketers. But who are they and what does it take to get through to them? Discover the most effective ways of advertising to Generation Z.

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Successful Campus Media Campaigns: Military Recruitment - Army National Guard

Today’s post in our successful campus media campaigns series explores three highly effective Army National Guard branding and recruitment campaigns. Apply these techniques to build brand awareness...

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Successful College Media Strategies: Integrated Campus Campaigns

When done correctly, campus advertising is a highly effective way to reach and engage teenagers and young adults. Creating an integrated campaign is one of the top three successful campus media...

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Successful Campus Media Campaigns: Military Recruitment - Air National Guard

Today’s post in our successful campus media campaigns series explores how various branches of the Air National Guard maximized brand awareness in an extremely challenging recruiting environment....