+ Marketing Toolkit

Previously we explored ways to harness the energy of digital ads and the power of PPC (pay per click advertising). Today we take a deeper look at social media ads, which make up a steadily increasing share of internet ad revenue. There are a number of reasons why paid social advertising is so popular. Increase reach and engagement with the most effective paid social media ads and advertising platforms.


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What Is Marketing? (Creating a Cohesive Narrative for Consumers)

What is marketing? More than a series of one-off campaigns or initiatives, marketing is the glue that holds everything together - from your product or service to your customer experience to your...

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Illustration - Emerging Media Channels

How To Combine Emerging Media and University Advertising

As a society, we are now firmly ensconced in the digital age. In this highly dynamic landscape, emerging digital technologies and platforms have an increasingly important role to play in the world of...

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Effective College Media Strategies: Online Advertising

When it comes to effective college media strategies, you can’t go wrong with online advertising. When used appropriately, this tactic not only offers powerful reach and engagement, it’s also...