+ Marketing Toolkit

The marketing landscape is changing at an unprecedented pace. At the heart of this transformation is artificial intelligence (AI). No longer just a futuristic concept, AI is a practical tool that's fundamentally changing how businesses connect with customers and make strategic decisions. Discover the transformative impact of AI on business marketing and strategy.

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higher education marketing agency - person sitting on a wooden bench, using a laptop with a mobile phone, red notebook and pencil next to her

5 Mistakes to Avoid When Choosing a Higher Education Marketing Agency

Choosing the right marketing agency for your college or university is a pivotal decision. It's an investment in your institution's future, impacting everything from student recruitment to alumni...

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Image of a globe surrounded by buildings, clouds, etc. representing international student recruitment.

Should you prioritize international student recruitment?

In today's interconnected world, universities are increasingly looking beyond the country’s for students. International student recruitment has become a significant strategy for many institutions,...

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Colorful Illustration of social media advertising and notifications

Increase Audience Reach and Engagement with Targeted Social Media Ads

Previously we explored ways to harness the energy of digital ads and the power of PPC (pay per click advertising). Today we take a deeper look at social media ads, which make up a steadily increasing...