+ Marketing Toolkit

When it comes to effective college media strategies, you can’t go wrong with online advertising. When used appropriately, this tactic not only offers powerful reach and engagement, it’s also extremely cost effective! Explore the benefits of online advertising as part of a successful campus marketing plan.


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Digital Campus Media Campaigns (Mobile Advertising)

We’ve discussed the continuing benefits of traditional campus media, but we’re also well aware that the vast majority of university attendees are deeply enmeshed in the digital landscape, making...

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Why Advertising at Florida International University Is Valuable

Florida International University (FIU) is a Top 50 public university that drives real talent and innovation in Miami and globally. It is an urban, multi-campus, public research university serving a...

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Effective University Advertising with Newspaper Ads and Tabling Events

Recently we discussed the visual impact of traditional campus media, particularly OOH/DOOH, transit ads, and postering. Today we look at two other forms of analogue university advertising - student...