+ Higher Ed Marketing

You know your school is a wonderful institution with so much to offer students. But how do you convey that information effectively to prospects? How do you ensure that your important message not only reaches, but truly engages, your target audience? Effective advertising is a vital part of this effort. Join us as we explore what makes for a winning college recruitment ad.

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+ higher-ed-marketing
Bus Shelter Advertising for the VCU School of Dentistry

Higher Education Advertising: Where Should Colleges Advertise?

For colleges and university programs looking to increase enrollment in today’s market, paid ad campaigns are an excellent way to optimize ROI. The potential avenues for higher education advertising...

+ higher-ed-marketing
Group of college students walking and laughing

Why Enlist a Media + PR Agency When Recruiting College Students

Recruiting college students can be challenging at the best of times. University marketing departments are currently facing a tumultuous environment and a very competitive marketplace. Thankfully,...

+ higher-ed-marketing
Illustration of a megaphone and icons of various advertising campaign elements, like a cellphone, graphs, and email

How to Measure the Success of a Higher Education Advertising Campaign

Creating a higher education advertising campaign that follows a proven process and utilizes modern marketing best practices is essential to student recruitment success. But once you’ve created and...