+ Higher Ed Marketing

Digital marketing solutions may be the most important part of a successful student recruitment campaign, and videos are a key digital marketing tool. Develop an effective video marketing strategy to cut through the clutter, engage your ideal audience, and inspire them to act.


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+ higher-ed-marketing

Use Location Targeting to Increase College Enrollment

The ability to implement location targeting is one of the best features of local pay-per-click (PPC) advertising. Learn how using location specific geo-targeted advertisements can increase college...

+ higher-ed-marketing

Recruiting College Students by Targeting Their Parents (Why & How)

Parents play a huge role in the college decision process. Whether to attend, which college to choose, what to major in - these are huge choices that will impact students’ lives for decades to come....

+ higher-ed-marketing

5 Social Media Marketing Strategies to Increase College Enrollment

Our recent look at the current state of higher ed enrollment covered the challenges of recruiting college students in 2022 and some of the best ways to overcome those issues. As we discussed, digital...