+ Higher Ed Marketing

Choosing a college or university is a significant decision, influenced by factors like location, community ties and local reputation. When it comes to higher education marketing, ignoring the power of local SEO leaves potential enrollees on the table. You might have the best programs and faculty, but if local prospective students can't easily find you online, you're missing out. Discover actionable local SEO strategies that boost visibility, attract local students and strengthen community engagement.

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5 Mistakes to Avoid When Choosing a Higher Education Marketing Agency

Choosing the right marketing agency for your college or university is a pivotal decision. It's an investment in your institution's future, impacting everything from student recruitment to alumni...

+ higher-ed-marketing
Image of a globe surrounded by buildings, clouds, etc. representing international student recruitment.

Should you prioritize international student recruitment?

In today's interconnected world, universities are increasingly looking beyond the country’s for students. International student recruitment has become a significant strategy for many institutions,...

+ higher-ed-marketing

Higher Education Digital Marketing Agencies - Are They Worth It?

Recruiting college students is challenging at the best of times. Today’s university marketing departments are facing a tumultuous environment and an extremely competitive marketplace. Enlisting the...