Social media marketing plays a vital role in university advertising campaigns. To succeed in this arena, campus advertisers must understand where and how to use their digital media dollars. Join us as we continue to explore the social media habits of college students by platform, this time focusing on Instagram.

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Successful Campus Media Campaigns: Towson University's ATOD

Today’s post in our successful campus media campaigns...

Higher Education Digital Marketing Agencies - Are They Worth It?

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Traditional Campus Media: OOH Advertising

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Successful Campus Media Campaigns: USC Civic Engagement

Today’s post in our successful campus media campaigns...

Increase Audience Reach and Engagement with Targeted Social Media Ads

Previously we explored ways to harness the energy of...

Top Student Recruitment Strategies: Testimonials & Influencer Marketing

In today's competitive higher education landscape, ...

Successful Campus Media Campaigns: USC Gould School of Law

Today’s post in our successful campus media campaigns...

How To Choose Campus Marketing Specialists Who Will Help You Succeed

Does your team include a skilled marketing professional...

What Role Should OOH Advertising Play In Your Marketing Mix?

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Digital Campus Advertising by Platform: Twitch & Other Gaming Outlets

The world of digital marketing, while still relatively new,...

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Today’s post in our successful campus media campaigns...

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In today's digital age, it's easy to forget about the power...

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Online advertising is a multi-faceted component of digital...

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As campus media specialists, we’ve worked on thousands of...

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Today’s post in our successful campus media campaigns...

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Video is an incredibly effective advertising tool,...

Campus Marketing Specialists Share 5 Ways to Publicize Enrollment Deadlines

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Successful Campus Media Campaigns: Firefly Festival

Today’s post in our successful campus media campaigns...

The Future of Higher Education Advertising Mirrors the Future of Higher Ed

A group of distinguished instructors recently reviewed...

Digital Campus Advertising by Platform: TikTok

Social media accounted for a third of all digital...

Digital Campus Advertising by Platform: Snapchat

The United States is the largest digital advertising market...

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Today’s post in our successful campus media campaigns...

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In the United States, approximately eight out of ten...

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Successful Campus Media Campaigns: SHI

Today’s post in our successful campus media campaigns...

Your Marketing Plan: Expand OOH Advertising as Urbanization Increases

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University Advertising: Top 3 Ways to Promote School Programs on Campus

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Spring Ahead for a Fruitful Back-To-School Campus Advertising Campaign

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Today’s post in our successful campus media campaigns...

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Successful Campus Media Campaigns: Amazon

Today’s post in our successful campus media campaigns...

Marketing Strategy: Engage Gen Z & Millennials with Social Shopping

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College Media Strategies: Execute a Conversion Campaign On Campus

Marketing campaigns are not one size fits all. The specific...

Successful Campus Media Campaigns: Spectrum

Today’s post in our successful campus media campaigns...

Developing a Mobile-First Student Recruitment Campaign

The vast majority of potential college students spend a...

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Marketing campaigns are not one size fits all. The specific...

Technology & Campus Advertising: Top 10 Tactics

Opportunities to reach college students with marketing...

Successful Campus Media Campaigns: Military Recruitment - ROTC

Today’s post in our successful campus media campaigns...

Gen Z & Millennials: Advertising to Generation Z 101

In the modern advertising world, knowing how to speak to...

College Media Strategies: How To Execute a Brand Campaign On Campus

Marketing campaigns are not one size fits all. The specific...

Is COVID Still Affecting Campus Advertising Outcomes?

It’s no secret that COVID has strongly impactedmarketing...

Successful Campus Media Campaigns: Military Recruitment - Army National Guard

Today’s post in our successful campus media campaigns...

Strategic Marketing For Schools: 8 Ways To Reach Adult Learners

Targeting adult learners is one of the most powerful ways...

Campus Marketing Specialists Maximize Capacity & Reach

Do you know you should be advertising to university...

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Today’s post in our successful campus media campaigns...

Campus Marketing: Why Advertise to STEM Audiences

Every year, hundreds of thousands of American college...

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Since 1900, Coppin State University has been inspiring...

Recruiting College Students: 3 Reasons to Target Adult Learners

As we discussed in our recent post on the current state of...

Successful Campus Media Campaigns: Target

This week’s post in our successful campus media campaigns...

Top College Media Strategies: Campus Audio Advertising

Audio streaming services continue to explode in popularity,...

Four College Back-to-School Marketing Strategies for Spring

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Why Advertising to Students at Howard University Is Valuable

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Successful Campus Media Campaigns: Spotify

Today’s post in our successful campus media campaigns...

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Advertising to University Students? Try Spring Back-To-School Marketing!

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Advertise at HBCUs to Maximize Campus Marketing Success

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Digital marketing solutions may be the most important part...

Successful Campus Media Campaigns: University of Houston's College of Nursing

Today’s post in our successful campus media campaigns...

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Effective College Media Strategies: Online Advertising

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Use Location Targeting to Increase College Enrollment

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Why Advertising at Virginia Commonwealth University Is Valuable

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How to Advertise to Low HHI College Students (a Growing Audience)

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Why Advertising at the University of Houston Is Valuable

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Why Advertising at Minnesota State University (MNSU) Is Valuable

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How & Why You Should Advertise to African American College Students

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Why Advertising at University of Illinois Chicago (UIC) Is Valuable

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Student Recruitment: The Current State of Higher Ed Enrollment

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Successful Campus Media Campaigns: ACC's University Village Towson

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Digital Campus Media Campaigns (Mobile Advertising)

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Three College Back-to-School Marketing Strategies for Fall

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Why Advertising at University of Central Florida Is Valuable

University of Central Florida (UCF) is ranked among the top...

Successful Campus Media Campaigns: FSU College of Business

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Advertise to Multicultural College Students Effectively

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It may seem strange to be talking about college...

Why Advertising at Florida International University Is Valuable

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Successful Campus Media Campaigns: UCF's Alcohol Prevention and Health Center

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You know your school is a wonderful institution with so...

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Why Advertise at the University of Southern California & UCLA?

There are many reasons why Los Angeles - a global center...

Why & How You Should Advertise to Hispanic College Students

You know why you should advertise to college students and...

How Much Does It Cost to Advertise On Campus?

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If you’ve been paying attention, you’re fully convinced of ...

Why Advertising at Rutgers University Is Valuable

Rutgers, The State University of New Jersey, stands among...

Traditional Campus Media: Why Use OOH/DOOH, Transit Ads & Postering

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Higher Education Advertising: Where Should Colleges Advertise?

For colleges and university programs looking to increase...

Why Advertise to Students? (College Students as a Target Market)

Campus advertising is valuable to an incredible range of...

Five Reasons Why University Advertising Is Valuable

In today's rapidly changing landscape, businesses often...

How Gen Z and Millennials Use Social Media Differently

Social media marketing matters! To truly succeed in this...

What is location targeting (or local PPC) and why should I use it?

The ability to implement location targeting is one of the...

Powerful Promotion: Developing an Effective Video Marketing Strategy

Every day, it grows harder to capture consumers’ attention....

5 Reasons to Conduct a Digital Media Marketing Audit

You understand the importance of digital marketing in this...

Modern Social Media Marketing for Businesses FAQ

Social media marketing has become almost ubiquitous in the...

What Is The Most Effective Tactic for Optimizing Google Display Ads?

Recently, someone asked us how they could optimize their...

SEO: How to Use Categories & Tags to Organize Content & Boost Rankings

Most companies in business today understand the necessity...

Harness the Energy of Digital Ads & the Power of PPC

Digital ads are a relatively new addition to the marketing...

Why Enlist a Media + PR Agency When Recruiting College Students

Recruiting college students can be challenging at the best...

The Top 5 Signs You Need to Hire a Digital Marketing Agency

Almost all organizations now recognize the absolute...

How to Measure the Success of a Higher Education Advertising Campaign

Creating a higher education advertising campaign that...

Digital Ads - Research & Budgeting for a Successful Digital Campaign

In most respects, planning and executing a successful...

7 Deadly Sins of Student Recruitment Enrollment Campaigns

Are your student recruitment marketing efforts failing? Do...

Modern OOH Advertising: Why You Must Incorporate Mobile Tactics

There are those that think traditional media is dead and...

5 Successful Student Recruitment Marketing Campaigns

So far, our “Recruiting Students” blog series has covered...

Mobile Marketing: What, Why & How

Mobile marketing (which began with SMS text messaging in...

Property Marketing Success - the University Village Towson Case Study

Recently we interviewed one of our team experts about a...

5 Innovative Ways to Execute an Effective College Recruitment Campaign

When it comes to student recruitment, innovation is...

7 Deadly Sins of Student Housing Property Marketing

Are your student housing property marketing efforts...

Market Segmentation: Should You Create Unique Customer Personas?

The advent of digital communication technology has...

The Sales Funnel: Effectively Convert Paid Traffic to Leads & Sales

In the modern marketplace, paid digital ad campaigns are an...

Marketing Best Practices Drive Successful Student Recruitment

We’ve covered the basics of creating a successful student...

What Is Emerging Media & How Should You Use It?

As a society, we are now firmly ensconced in the digital age

4 Innovative Ways to Execute a Successful Student Housing Campaign

Student housing rental properties, while potentially very...

Mobile Marketing Overview & Best Practices

There’s been a lot of buzz lately about mobile marketing....

3 Key Digital Marketing Solutions for Increasing Student Enrollment

Whether you’re recruiting students to your university or a...

Considering the Buyer’s Journey (Full Funnel Marketing)

Our blog series on “planning an effective modern marketing...

Digital Marketing Solutions That Drive Property Marketing Success

Many property marketers recognize that digital marketing...

How to Increase Enrollment with an Integrated Marketing Strategy

In this installment of our Recruiting Students blog series,...

What Is an Integrated Marketing Strategy and Why Do I Need One?

So far our “planning an effective modern marketing...

Planning a Winning Real Estate Marketing Campaign - An MSSmedia Demo

If you’ve been following our property marketing posts, you...

How to Develop Marketing Goals That Increase Campaign Effectiveness

In good times and bad, advertising is essential for...

Beyond Blogging Trends - 3 Steps for Success in 2021

As bloggers search for ways to stay relevant and cultivate...

How To Succeed in Business Leadership

In our almost two decades in business, MSS Media has served...

What Is a Winning Digital Marketing Strategy for 2021?

MSS Media, Inc. is known for creating winning marketing...

Develop Marketing Goals for Student Recruitment - Our 3 Stage Process

In today’s increasingly crowded market, advertising is a...

Sharing Thoughts on Digital Transformation

We talk a lot about the benefits of digital marketing...

How Do I Create a Buyer Persona & Why Is It Important?

Did you know that the best way to successfully engage with...

10 Steps to Reach Your Student Housing Property Marketing Goals

As student housing property managers struggle to meet their...

Business Lessons Learned in the Toughest of Times

For almost all of us, the past few years were a real shock...

College Recruitment: Identifying Your Target Audience

As a student recruitment professional, identifying your...

Property Marketing Best Practices Drive Target Audience Engagement

We’ve covered the basics of creating a successful property...

How to Create a Successful Student Enrollment Campaign

We recently discussed what a state-of-the-art student...

How COVID-19 is Affecting Marketing Campaigns

Marketing is no easy task at the best of times, and...

The Benefits of an Integrated Marketing Strategy for Student Housing

In this fifth post in our Property Marketing for Student...

What is a Modern Student Recruitment Marketing Campaign?

Are you struggling to meet your recruitment goals? Enhanced...

Back-To-College Advertising in the Time of COVID

Traditionally, the back-to-school season (for both fall and...

Identify Target Personas for a Successful Property Marketing Campaign

As a student housing property manager, your target audience...

How To Increase College Enrollment With Advertising

Despite the growing number of majors and universities...

Creating a Successful Property Marketing Campaign for Student Housing

We recently discussed what a state-of-the-art student...

What is a Student Housing Property Marketing Campaign?

Are you struggling to meet your occupancy goals? Enhanced...

How to Increase Suicide Awareness with OOH Advertising

Suicide is a leading cause of death, with nearly 800,000...

Top 5 Campus Advertising Strategies for College Recruitment

Are you a higher education marketer looking to build your...

Amplify Your Campus Marketing Campaign with Mobile Apps

Did you know that college students in the United States...

What Is PR for Higher Ed & How Does It Increase Student Enrollment?

In today’s crowded higher education marketplace, it’s not...

Audio Advertising: A Highly Effective New Marketing Channel

In today’s digital world, traditional advertising methods...

How Digital Marketing Tactics Drive Successful College Recruitment

Many campus recruiters recognize that digital marketing...

Develop, Establish & Refine Student Housing Property Marketing Goals

In today’s crowded market, advertising your student housing...

Corporate Communications in the Time of Crisis: COVID-19

Work during the Coronavirus pandemic for most, if not all,...

What is Affiliate Marketing in PR?

We are living in the age of information overload. Huge...

Campus Advertising Campaigns: The Top 3 Things to Know

Each fall, millions of students attending U.S. colleges and...

Online Marketing: SEO in 3 Simple Steps

As we head further and further into an era of online...

How Digital Advertising is Changing Consumer Habits

The way we shop for products today is drastically different...

How Digital Advertising Can Reduce Food Waste

Most people don’t realize how much food they throw away...

What is Public Relations in Local Governments?

According to Trading Economics, the U.S. economy grew by...

What is Back-to-College Advertising?

Back to school time is around the corner, which means that...

What Are the 5 Things to Keep In-Mind When Advertising On Campus?

Each fall, millions of students attending U.S. colleges and...

How to Effectively Use Social Media in the Public Health Space

When we think about social media marketing, the public...

How to Engage Millennials and Gen Z When Advertising

As we all know by now, millennials and Gen Z are crucial...

How to Advertise to Generation Z & Millennials

In today's campus advertising world, knowing how to speak...

Back To College Advertising: The Complete Guide

Believe it or not, the end of summer is not too far away....

To Digital or Not to Digital: The Mobile Piece

Although some may question the importance of including...

How To Reach Students for Spring Break

Though there is a debate on where Generation Z ends and the...

Super Bowl LIII & Social Media Advertising

As this year’s Super Bowl approaches, marketers are...

March Madness: Game-Time for Mobile Advertising

The three-week college basketball tournament that turns...

Guidelines for Creating a Successful Outdoor Advertisement

For large-format outdoor advertising signage seen 24 hours...

Super Bowl Commercial Ads & Their Continuous Rise

The Super Bowl delivers a massive television audience each...

Unbound, Miami: The Rise of Generation Z

Unbound Miami, 2017: “With a huge shift in the type of...

Colleges’ Newest Market: What is Generation Z?

For us all, life moves on. Millennials are beginning to...

Back-to-School Advertising: Not Just a Season

While the “Back-to-School” season is commonly considered...

College Marketing: Advertise on University Campuses

College students represent one of the most valuable target...

Surprising Shopping Habits Millennials Embrace

The constant emails and notifications from retailers may...

Capturing Millennials at Music Festivals

Flower headbands, good music, and fun in the sun mean...

How to Win with Affluent Millennials

Millennials are quickly becoming the largest generation by...

Move Out of the Way to Market to Millennials

According to the Harvard Business Review, two traits that...