In today’s market, advertising your student housing property is a necessity. For industry professionals, the competitive landscape has become increasingly crowded in recent years. Marketplace competition is based on many factors, including convenience, amenities, privacy, pricing, space, fewer distractions, and the opportunity to gain real-life experience.

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Corporate Communications in the Time of Crisis: COVID-19

Work during the Coronavirus pandemic for most, if not...

What is Affiliate Marketing in PR?

We are living in the age of information overload. Huge...

Campus Advertising Campaigns: The Top 3 Things to Know

Each fall, millions of students attending U.S. colleges...

Digital Advertising: SEO in 3 Simple Steps

As we head into a more digital era, the term SEO is...

How Digital Advertising is Changing Consumer Habits

The way we shop for products today is drastically...

How To Increase College Enrollment Through Advertising

Despite the growing number of majors and universities...

Audio Advertising 101

In today’s digital world, traditional advertising...

Suicide Awareness & Tips To Increase Awareness with OOH Advertising

Suicide is a leading cause of death, with nearly 800,000...

What is Public Relations in Local Governments?

According to Trading Economics, the U.S. economy grew by...

What is Back-to-College Advertising?

Back to school time is around the corner, which means that...

What Are the 5 Things to Keep In-Mind When Advertising On Campus?

Each fall, millions of students attending U.S. colleges and...

How to Engage Millennials and Gen Z When Advertising?

As we all know, Millennial and Gen Z generations are...

How to Advertise to Generation Z & Millennials

In today's campus advertising world, knowing how to speak...

Back-To-College Advertising: The Complete Guide

Believe it or not, the end of summer is not too far...

To Digital or Not to Digital: The Mobile Piece

Although some may question the importance of including...

How To Reach Students for Spring Break

Though there is a debate on where Generation Z ends and the...

Super Bowl LIII & Social Media Advertising

As this year’s Super Bowl approaches, marketers are...

March Madness: Game-Time for Mobile Advertising

The three-week college basketball tournament that turns...

Guidelines for Creating a Successful Outdoor Advertisement

For large-format outdoor advertising signage seen 24...

Super Bowl Commercial Ads & Their Continuous Rise

The Super Bowl delivers a massive television audience each...

Unbound, Miami: The Rise of Generation Z

Unbound Miami, 2017. “With a huge shift in the type of...

Colleges’ Newest Market: What is Generation Z?

Colleges' Newest Demographic. Generation Z.

For us all,...

Back-to-School Advertising: Not Just a Season

While the “Back-to-School” season is commonly considered...

College Marketing: Advertise on University Campuses

College students represent one of the most valuable...

Surprising Shopping Habits Millennials Embrace

The constant emails and notifications from retailers may...

Capturing Millennials at Music Festivals

Flower headbands, good music, and fun in the sun mean...

How to Win with Affluent Millennials

Millennials are quickly becoming the largest generation by...

Move Out of the Way to Market to Millennials

According to the Harvard Business Review, two traits that...

Shifting Trends in Millennial Holiday Shopping

Shifts in shopping have been occurring among Millennials....

Driving Factors for Millennial’s Retail Decisions

The buying power that millennials have entices brands and...

CNN Has a New Millennial Targeted Video Site

Sites like Buzzfeed are a hit among millennials, and...

Jolly Rancher Candy Brings a Smile to Millennials

Sometimes we don’t wake up on the right side of the bed. We...

Advertising On Campus During a College Football Rivalry

Some of the biggest college football rivalry games are...

Effective Ways to Promote Advocacy Campaigns on Campus

 Let’s take a trip down memory lane when we used to open...

Attract Students During an Election Year

It’s election year and there’s been a lot of talk about...

Colleges Are Being Transformed by Mobile Apps

Today’s students have more technology than 30 years...

Attract New Hires with Creativity

Students go to college to earn a degree and pursue their...

Coke Zero Brings Back Their Drinkable Billboard

Classes are in session, and with that comes the excitement...

Why Instagram is Important

Facebook conducted a survey to understand the reasons...

Advertising is Increasingly Relevant to Millennials

According to new research from Axicom, millennials believe...

Creative Ways to Engage Students for Back to School

Over the next few weeks, classes will be starting, and...

OOH is Effective in Driving Back-to-School Dollars

Retailers rake in dollars during back-to-school and...

Marketing Startups to College Students

College students have been a coveted market for years....

Millennials are E-Commerce Shoppers

Millennials remain the key age demographic for online...

Social Media CMOs Talk About How to Target Millennials

Executives from the top social media platforms sat down...