--- title: Marketing News & Events | MSSmedia description: Updates from the MSSmedia team related to our industry, our company and our customers' success stories --- [![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com) - [Expertise](https://mssmedia.com/our-expertise/) - [Media + Advertising](https://mssmedia.com/our-expertise/mediaadvertising/) - [Digital Media](https://mssmedia.com/our-expertise/digital-advertising-management/) - [Public Relations](https://mssmedia.com/our-expertise/public-relations/) - [Campus Marketing](https://info.mssmedia.com/campus-marketing) - [Higher Ed Marketing](https://info.mssmedia.com/higher-ed-pillar-content) - [Property Marketing](https://info.mssmedia.com/property-marketing) - [Government](https://mssmedia.com/government) - [Work](https://mssmedia.com/our-work/) - [About](https://mssmedia.com/about/) - [Blog](https://info.mssmedia.com/blog) - [Let's Collaborate](https://mssmedia.com/lets-collaborate/) ### EXPERT PERSPECTIVES # Newsworthy + Notable [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) [![Phygital Media - hands holding a mobile phone showing a map to a target location](https://info.mssmedia.com/hubfs/Female%20fingers%20touching%20smartphone%20with%20map-1.jpeg)](https://info.mssmedia.com/blog/the-rise-of-phygital-qr-codes-that-actually-convert) ## [The Rise of 'Phygital': QR Codes that Actually Convert](https://info.mssmedia.com/blog/the-rise-of-phygital-qr-codes-that-actually-convert) Every fall, brands pour millions into college campus out-of-home (OOH) media, yet most fail at the handoff between offline exposure and digital action. Embracing "phygital" marketing (the seamless integration of physical touchpoints with digital conversion funnels) is essential for capturing Gen Z students who actively skip or block traditional digital ads. Learn how to optimize your campus OOH strategy and turn every poster scan into a high-converting customer touchpoint.     ## Why Gen Z Responds to "Phygital" (When Done Right) Gen Z’s online trust is at an all-time low. With [rising skepticism](https://ppc.land/raptive-study-shows-ai-content-cuts-reader-trust-by-half/) toward AI-generated ads and heavy reliance on ad blockers, digital-only campaigns face severe diminishing returns. However, on-campus media commands a [75% to 82% trust rating](https://www.flytedesk.com/blog/student-marketing-conversion-rates-by-channel-2026) among college students. According to campus research, [81% of students](https://www.refuelagency.com/blog/college/college-marketing-trends/) regularly engage with on-campus physical media. When exposed to campus ads: - 56% research the product online - 43% visit the brand’s website - 37% make an in-store or online purchase The physical placement provides sensory validation and environmental trust. The [QR code](https://info.mssmedia.com/blog/technology-campus-advertising-top-10-tactics) provides an opportunity for immediate execution. The breakdown happens when the digital destination fails to match the student's physical context. [Read More](https://info.mssmedia.com/blog/the-rise-of-phygital-qr-codes-that-actually-convert) ##### + Popular Topics [Campus Media](https://info.mssmedia.com/blog/tag/campus-media) [Digital Media](https://info.mssmedia.com/blog/tag/digital-media) [Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising) [Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z) [Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit) [Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing) [Public Relations](https://info.mssmedia.com/blog/tag/public-relations) [Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing) ##### + Search ### BE IN THE KNOW We deliver the latest media tips + insider marketing advice straight to your inbox. [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ## [A Connected TV Advertising Strategy is the Missing Link in Your Campus Marketing](https://info.mssmedia.com/blog/a-connected-tv-advertising-strategy-is-the-missing-link-in-your-campus-marketing) If your marketing department is still relying heavily on... ## [Generation Alpha is Coming: How Campus Media Changes](https://info.mssmedia.com/blog/generation-alpha-is-coming-how-campus-media-changes) While marketing departments are still fine-tuning their... ## [Refreshing Your Brand to Reflect Your Institution’s Unique Value](https://info.mssmedia.com/blog/refreshing-your-brand-to-reflect-your-institutions-unique-value) The higher education landscape is navigating intense waves... ## [Creative Spotlight: Designing for the 3-Second Attention Span](https://info.mssmedia.com/blog/creative-spotlight-designing-for-the-3-second-attention-span) In the [current media landscape](https://info.mssmedia.com/blog/the-2026-state-of-campus-media-beyond-billboard-advertising), attention is the ultimate... ## [Beyond the Billboard: The ROI & Realities of Hiring an OOH Specialist](https://info.mssmedia.com/blog/beyond-the-billboard-the-roi-realities-of-hiring-an-ooh-specialist) [Out-of-Home (OOH) advertising](https://info.mssmedia.com/blog/what-role-should-ooh-advertising-play-in-your-marketing-mix) is experiencing a massive... ## [The May Sprint: Why Your Q3 Campus Media Strategy Starts Now](https://info.mssmedia.com/blog/the-may-sprint-why-your-q3-campus-media-strategy-starts-now) The sun is out, finals are looming, and the last thing on... ## [The New Campus Funnel: Integrating Generative Engine Optimization Into OOH](https://info.mssmedia.com/blog/the-new-campus-funnel-integrating-generative-engine-optimization-into-ooh) For decades, [out-of-home (OOH) advertising](https://info.mssmedia.com/blog/traditional-campus-media-ooh-advertising) on college... ## [The New Reality: Why High-Fidelity OOH Beats Social Ad Saturation](https://info.mssmedia.com/blog/the-new-reality-why-high-fidelity-ooh-beats-social-ad-saturation) We’ve all been there: scrolling through a social feed, eyes... ## [Transit Media 2.0: Moving with the Student Lifestyle](https://info.mssmedia.com/blog/transit-media-2.0-moving-with-the-student-lifestyle) The modern student lifestyle is a blur of activity. Between... ## [Campus OOH: Why a Strategic Partner Beats a Placement Vendor](https://info.mssmedia.com/blog/campus-ooh-why-a-strategic-partner-beats-a-placement-vendor) In the fast-paced world of campus [out-of-home (OOH)...](https://info.mssmedia.com/_hcms/analytics/search/conversion?redirect=aHR0cHM6Ly9pbmZvLm1zc21lZGlhLmNvbS9ibG9nL3RyYWRpdGlvbmFsLWNhbXB1cy1tZWRpYS1vb2gtYWR2ZXJ0aXNpbmc%3D&ct=SEARCH&pid=6893619&cid=156584253730&t=b29o&d=info.mssmedia.com&c=2&c=3&c=6&rp=1&ab=false&opcid=&rs=UNKNOWN&hs-expires=1804970855&hs-version=1&hs-signature=APUk-v50ViW5PJe6BeUd0hHNVKKI9xWJ-A) ## [Programmatic DOOH: The Tech That Scaled the Campus](https://info.mssmedia.com/blog/programmatic-dooh-the-tech-that-scaled-the-campus) In the high-energy ecosystem of a university campus,... ## [The Dark Funnel: Reaching Students Before They Search](https://info.mssmedia.com/blog/the-dark-funnel-reaching-students-before-they-search)  In the competitive landscape of advertising to college... ## [Why Niche is Your Secret Weapon: The Case for Campus Media Specialists](https://info.mssmedia.com/blog/why-niche-is-your-secret-weapon-the-case-for-campus-media-specialists) In the world of advertising, the ["Agency of Record"](https://www.genedelibero.com/the-agency-of-record-the-shift-is-on-to-specialized-agencies/) (AOR)... ## [The 2026 State of Campus Media: Beyond Billboard Advertising](https://info.mssmedia.com/blog/the-2026-state-of-campus-media-beyond-billboard-advertising) As we settle into the early months of 2026, the image of a... ## [Campus Marketing Through Social Media: Paid Advertising](https://info.mssmedia.com/blog/campus-marketing-through-social-media-paid-advertising) If you are trying to reach college students today, you... ## [AI for Campus Marketing: A Revolution](https://info.mssmedia.com/blog/ai-for-campus-marketing-a-revolution) In the dynamic world of university advertising, effective... ## [Cultivating Your Spring Back-to-School Marketing Plan](https://info.mssmedia.com/blog/cultivating-your-spring-back-to-school-marketing-plan) As the autumn colors fade, businesses have a unique... ## [Recruiting On Campus: How To Reach College Students Throughout Their Day](https://info.mssmedia.com/blog/recruiting-on-campus-how-to-reach-college-students-throughout-their-day) The college campus is a hub of activity—a vibrant ecosystem... ## [Ten Social Media Usage Statistics That Inform Higher Ed Digital Marketing Strategies](https://info.mssmedia.com/blog/ten-social-media-usage-statistics-that-inform-higher-ed-digital-marketing-strategies) In today's interconnected world, a robust digital marketing... ## [The Importance Of Customer Lifetime Value for College Campus Advertising](https://info.mssmedia.com/blog/the-importance-of-customer-lifetime-value-for-college-campus-advertising) College campus advertising is a powerful tool for brands... ## [How To Advertise On Campus: Digital Marketing vs. OOH Advertising](https://info.mssmedia.com/blog/how-to-advertise-on-campus-digital-marketing-vs-ooh-advertising) Reaching today's college students requires a smart,... ## [How AI Is Reshaping Marketing and Strategy](https://info.mssmedia.com/blog/how-ai-is-reshaping-marketing-and-strategy) The marketing landscape is changing at an unprecedented... ## [5 Mistakes to Avoid When Choosing a Campus Agency](https://info.mssmedia.com/blog/5-mistakes-to-avoid-when-choosing-a-campus-agency) Campus marketing is a unique beast. It's about connecting... ## [Level Up Your On-Campus Recruiting: Student Media & Influencers Are Your Secret Weapon](https://info.mssmedia.com/blog/level-up-your-on-campus-recruiting-student-media-influencers-are-your-secret-weapon) In today's competitive landscape, on-campus recruiting... ## [Decoding the Digital Natives: A Deep Dive into Gen Z Psychographics](https://info.mssmedia.com/blog/decoding-the-digital-natives-a-deep-dive-into-gen-z-psychographics) Gen Z are the first true digital natives. They’ve never... ## [How To Use Local SEO Strategy For Higher Education Marketing](https://info.mssmedia.com/blog/how-to-use-local-seo-strategy-for-higher-education-marketing) Choosing a college or university is a significant decision,... ## [5 Ways to Craft a Dynamite Customized Campus Media Campaign](https://info.mssmedia.com/blog/5-ways-to-craft-a-dynamite-customized-campus-media-campaign) Let's face it, blasting the same generic message to every... ## [Marketing And Marketing Mix: The Increasing Measurability Of OOH](https://info.mssmedia.com/blog/marketing-and-marketing-mix-the-increasing-measurability-of-ooh) For years, [out-of-home (OOH) advertising](https://info.mssmedia.com/blog/what-role-should-ooh-advertising-play-in-your-marketing-mix)was considered a... ## [5 Mistakes to Avoid When Choosing a Higher Education Marketing Agency](https://info.mssmedia.com/blog/5-mistakes-to-avoid-when-choosing-a-higher-education-marketing-agency) Choosing the right marketing agency for your college or... ## [Who do university ads reach?](https://info.mssmedia.com/blog/who-do-university-ads-reach) Campus media is a multi-million dollar industry, aiming to... ## [What are the best colleges for advertising to students?](https://info.mssmedia.com/blog/what-are-the-best-colleges-for-advertising-to-students) The [benefits of campus marketing campaigns](https://info.mssmedia.com/blog/five-reasons-why-university-advertising-is-valuable) are many, but... ## [Marketing To Generation Z: Gamification and Interactive Content](https://info.mssmedia.com/blog/marketing-to-generation-z-gamification-and-interactive-content) Marketing to Generation Z? Traditional marketing tactics... ## [Should you prioritize international student recruitment?](https://info.mssmedia.com/blog/should-you-prioritize-international-student-recruitment) In today's interconnected world, universities are... ## [5 Ways to Leverage Data to Maximize University Advertising Results](https://info.mssmedia.com/blog/5-ways-to-leverage-data-to-maximize-university-advertising-results) In today's hyper-competitive advertising landscape, simply... ## [What does the campus marketplace look like in 2025?](https://info.mssmedia.com/blog/what-does-the-campus-marketplace-look-like-in-2025) To understand how and why to advertise to college students,... ## [Four Reasons Market Segmentation Is Important](https://info.mssmedia.com/blog/four-reasons-market-segmentation-is-important) Now more than ever, businesses face the challenge of... ## [Traditional Campus Media: Campus Takeovers](https://info.mssmedia.com/blog/campus-takeovers) Looking to make an advertising splash? Consider a campus... ## [Successful Campus Media Campaigns: ILSTU CoB Accelerator Program](https://info.mssmedia.com/blog/successful-campus-media-campaigns-ilstu-cob-accelerator-program) Today’s post in our successful campus media campaigns... ## [Traditional Campus Media: Tabling](https://info.mssmedia.com/blog/tabling) Younger generations are seeking opportunities for... ## [Advertise to Students with Emerging Media: Audio Streaming Platforms](https://info.mssmedia.com/blog/advertise-to-students-with-emerging-media-audio-streaming-platforms) Traditional advertising methods alone are no longer enough... ## [Successful Campus Media Campaigns: SeaWorld Halloween](https://info.mssmedia.com/blog/successful-campus-media-campaigns-seaworld-halloween) Today’s post in our successful campus media campaigns... ## [Advertise to Students with Emerging Media: LinkedIn](https://info.mssmedia.com/blog/advertise-to-students-with-emerging-media-linkedin) Although you may not think of LinkedIn as an emerging media... ## [What Is Digital Marketing In 2024?](https://info.mssmedia.com/blog/what-is-digital-marketing-in-2024) With the rapid advancements in technology and changing... ## [Traditional Campus Media: Newspaper Ads](https://info.mssmedia.com/blog/newspaper-ads) College newspaper advertising offers unique advantages.... ## [Successful Campus Media Campaigns: USC Institute for Addiction Science](https://info.mssmedia.com/blog/successful-campus-media-campaigns-usc-ias) Today’s post in our successful campus media campaigns... ## [Advertise to Students with Emerging Media: Discord](https://info.mssmedia.com/blog/advertise-to-students-with-emerging-media-discord) We know how important advertising to college students is.... ## [Successful Campus Media Campaigns: YWCA McLean County](https://info.mssmedia.com/blog/successful-campus-media-campaigns-ywca-mclean-county) Today’s post in our successful campus media campaigns... ## [Traditional Campus Media: Postering](https://info.mssmedia.com/blog/postering) The campus advertising landscape is much more robust than... ## [Advertise to Students with Emerging Media: Twitch](https://info.mssmedia.com/blog/advertise-to-students-with-emerging-media-twitch) To engage young adults, businesses must utilize new... ## [Successful Campus Media Campaigns: Maryland Jockey Club](https://info.mssmedia.com/blog/successful-campus-media-campaigns-maryland-jockey-club) Today’s post in our successful campus media campaigns... ## [Advertise to Students with Emerging Media: Instagram](https://info.mssmedia.com/blog/advertise-to-students-with-emerging-media-instagram) The latest post in our “Advertise to Students with Emerging... ## [Successful Campus Media Campaigns: Rutgers Business School](https://info.mssmedia.com/blog/successful-campus-media-campaigns-rutgers-business-school) Today’s post in our successful campus media campaigns... ## [Traditional Campus Media: Transit Ads](https://info.mssmedia.com/blog/transit-ads) Although typical college students spend a large part of... ## [Advertise to Students with Emerging Media: Snapchat](https://info.mssmedia.com/blog/advertise-to-students-with-emerging-media-snapchat) Digital marketing has become increasingly commonplace. The... ## [Successful Media Campaigns: Baltimore County Health and Human Services](https://info.mssmedia.com/blog/successful-media-campaigns-baltimore-county-health-and-human-services) Today’s post in our successful media campaigns series... ## [Traditional Campus Media: DOOH Advertising](https://info.mssmedia.com/blog/traditional-campus-media-dooh-advertising) As one of the first advertising touchpoints, physical media... ## [Advertise to Students with Emerging Media: TikTok](https://info.mssmedia.com/blog/advertise-to-students-with-emerging-media-tiktok) Young adults spend huge amounts of time on new and trending... ## [Successful Campus Media Campaigns: Clinical Trials](https://info.mssmedia.com/blog/successful-campus-media-campaigns-clinical-trials) Today’s post in our successful campus media campaigns... ## [The Social Media Habits of College Students Vary by Age](https://info.mssmedia.com/blog/social-media-habits-of-college-students-vary-by-age) While [most](https://www.beresfordresearch.com/age-range-by-generation/) college students today are members of Generation... ## [Successful Campus Media Campaigns: Live Nation](https://info.mssmedia.com/blog/successful-campus-media-campaigns-live-nation) Today’s post in our successful campus media campaigns... ## [Social Media Habits of College Students by Platform: TikTok](https://info.mssmedia.com/blog/social-media-habits-of-college-students-by-platform-tiktok) Almost [eighty percent](https://www.forbes.com/advisor/business/social-media-statistics/) of small businesses use social media... ## [Successful Campus Media Campaigns: UI Health](https://info.mssmedia.com/blog/successful-campus-media-campaigns-ui-health) Today’s post in our successful campus media campaigns... ## [Social Media Habits of College Students by Platform: Snapchat](https://info.mssmedia.com/blog/social-media-habits-of-college-students-by-platform-snapchat) To advertise to students effectively, you must understand... ## [Social Media Habits of College Students by Platform: Facebook](https://info.mssmedia.com/blog/social-media-habits-of-college-students-by-platform-facebook) While campus marketing is primarily a traditional media... ## [Successful Campus Media Campaigns: Green Dot UCF](https://info.mssmedia.com/blog/successful-campus-media-campaigns-green-dot-ucf) Today’s post in our successful campus media campaigns... ## [Social Media Habits of College Students by Platform: Instagram](https://info.mssmedia.com/blog/social-media-habits-of-college-students-by-platform-instagram) Social media marketing plays a vital role in university... ## [Successful Campus Media Campaigns: Towson University's ATOD](https://info.mssmedia.com/blog/successful-campus-media-campaigns-towson-university-atod) Today’s post in our successful campus media campaigns... ## [Higher Education Digital Marketing Agencies - Are They Worth It?](https://info.mssmedia.com/blog/higher-education-digital-marketing-agencies-are-they-worth-it) Recruiting college students is challenging at the best of... ## [Successful Campus Media Campaigns: NIH All of Us](https://info.mssmedia.com/blog/successful-campus-media-campaigns-nih-all-of-us) Today’s post in our successful campus media campaigns... ## [Traditional Campus Media: OOH Advertising](https://info.mssmedia.com/blog/traditional-campus-media-ooh-advertising) The visual impact of traditional campus media delivers... ## [Social Media Habits of College Students by Platform: YouTube](https://info.mssmedia.com/blog/social-media-habits-of-college-students-by-platform-youtube) To advertise to students effectively, you must understand... ## [Successful Campus Media Campaigns: TIAA](https://info.mssmedia.com/blog/successful-campus-media-campaigns-tiaa) Today’s post in our successful campus media campaigns... ## [Successful Campus Media Campaigns: USC Civic Engagement](https://info.mssmedia.com/blog/successful-campus-media-campaigns-usc-civic-engagement) Today’s post in our successful campus media campaigns... ## [Increase Audience Reach and Engagement with Targeted Social Media Ads](https://info.mssmedia.com/blog/increase-audience-reach-and-engagement-with-targeted-social-media-ads) Previously we explored ways to [harness the energy of...](https://info.mssmedia.com/blog/harness-the-energy-of-digital-ads-power-of-ppc) ## [Top Student Recruitment Strategies: Testimonials & Influencer Marketing](https://info.mssmedia.com/blog/top-student-recruitment-strategies-testimonials-influencer-marketing) In today's [competitive higher education landscape](https://info.mssmedia.com/blog/student-recruitment-the-current-state-of-higher-ed-enrollment), ... ## [Successful Campus Media Campaigns: USC Gould School of Law](https://info.mssmedia.com/blog/successful-campus-media-campaigns-usc-gould-school-of-law) Today’s post in our successful campus media campaigns... ## [How To Choose Campus Marketing Specialists Who Will Help You Succeed](https://info.mssmedia.com/blog/how-to-choose-campus-marketing-specialists-who-will-help-you-succeed) Does your team include a skilled marketing professional... ## [What Role Should OOH Advertising Play In Your Marketing Mix?](https://info.mssmedia.com/blog/what-role-should-ooh-advertising-play-in-your-marketing-mix) As we approach the end of 2023, we look to the future. How... ## [Digital Campus Advertising by Platform: Twitch & Other Gaming Outlets](https://info.mssmedia.com/blog/digital-campus-advertising-by-platform-twitch) The world of digital marketing, while still relatively new,... ## [College Media Strategies: How to Promote Health Awareness On Campus](https://info.mssmedia.com/blog/college-media-strategies-how-to-promote-health-awareness-on-campus) Student health is essential to student success. And student... ## [Successful Campus Media Campaigns: Tulane University Study Abroad](https://info.mssmedia.com/blog/successful-campus-media-campaigns-tulane-university-study-abroad) Today’s post in our successful campus media campaigns... ## [What Is Marketing? (Creating a Cohesive Narrative for Consumers)](https://info.mssmedia.com/blog/what-is-marketing-creating-a-cohesive-narrative-for-consumers) What is marketing? More than a series of one-off campaigns... ## [Why University Ads Are Important for Spring Back-To-School Marketing](https://info.mssmedia.com/blog/why-university-ads-are-important-for-spring-back-to-school-marketing) The spring back-to-school season is a great time for... ## [Graduate Recruitment - 7 Marketing Strategies to Increase Enrollment](https://info.mssmedia.com/blog/graduate-recruitment-7-marketing-strategies-to-increase-enrollment) While undergraduate programs have struggled with declining... ## [Campus Ads: Increase Website Traffic with Traditional Advertising](https://info.mssmedia.com/blog/campus-ads-increase-website-traffic-with-traditional-advertising) In today's digital age, it's easy to forget about the power... ## [How To Combine Emerging Media and University Advertising](https://info.mssmedia.com/blog/how-to-combine-emerging-media-and-university-advertising) As a society, we are now firmly ensconced in the [digital age](https://www.igi-global.com/dictionary/digital-age/7562) ## [Digital Campus Advertising by Platform: Google](https://info.mssmedia.com/blog/digital-campus-advertising-by-platform-google) Online advertising is a multi-faceted component of digital... ## [Campus Media: 5 Effective Ways to Share Rental Application Deadlines](https://info.mssmedia.com/blog/campus-media-5-effective-ways-to-share-rental-application-deadlines) As campus media specialists, we’ve worked on thousands of... ## [Successful Campus Media Campaigns: Rutgers School of Management and Labor Relations](https://info.mssmedia.com/blog/successful-campus-media-campaigns-rutgers-school-of-management-and-labor-relations) Today’s post in our successful campus media campaigns... ## [How to Create Engaging Content for Any Target Market](https://info.mssmedia.com/blog/how-to-create-engaging-content-for-any-target-market) In today's crowded marketplace, it's more important than... ## [Digital Campus Advertising by Platform: YouTube](https://info.mssmedia.com/blog/digital-campus-advertising-by-platform-youtube) Video is an incredibly effective advertising tool,... ## [Campus Marketing Specialists Share 5 Ways to Publicize Enrollment Deadlines](https://info.mssmedia.com/blog/campus-marketing-specialists-share-5-ways-to-publicize-enrollment-deadlines) As campus marketing specialists, we’ve worked on thousands... ## [Successful Campus Media Campaigns: Firefly Festival](https://info.mssmedia.com/blog/successful-campus-media-campaigns-firefly-festival) Today’s post in our successful campus media campaigns... ## [The Future of Higher Education Advertising Mirrors the Future of Higher Ed](https://info.mssmedia.com/blog/future-of-higher-education-advertising-mirrors-the-future-of-higher-ed) A group of distinguished instructors recently reviewed... ## [Digital Campus Advertising by Platform: TikTok](https://info.mssmedia.com/blog/digital-campus-advertising-by-platform-tiktok) Social media accounted for a [third](https://blog.hootsuite.com/social-media-advertising-stats/) of all digital... ## [Digital Campus Advertising by Platform: Snapchat](https://info.mssmedia.com/blog/digital-campus-advertising-by-platform-snapchat) The United States is the [largest](https://www.statista.com/topics/1176/online-advertising/#topicOverview) digital advertising market... ## [Successful Campus Media Campaigns: USC Campus Wellbeing and Education](https://info.mssmedia.com/blog/successful-campus-media-campaigns-usc-campus-wellbeing-and-education) Today’s post in our successful campus media campaigns... ## [Top Marketing Strategies: Frequent Exposure & Location Targeting](https://info.mssmedia.com/blog/top-marketing-strategies-frequent-exposure-location-targeting) In today's digital age, marketers have access to a vast... ## [Promote Events on Campus with Powerful College Media Strategies](https://info.mssmedia.com/blog/promote-events-on-campus-with-powerful-college-media-strategies) You’ve got an important event coming up. It could be a... ## [Digital Campus Advertising by Platform: Instagram](https://info.mssmedia.com/blog/digital-campus-advertising-by-platform-instagram) In the United States, approximately [eight out of ten](https://www.statista.com/topics/1176/online-advertising/#topicOverview)... ## [Higher Ed Marketing Strategies: Attract Returning Adult Students](https://info.mssmedia.com/blog/higher-ed-marketing-strategies-attract-returning-adult-students) The number of people who began college but left without a... ## [Sell Subscription Services Effectively with Campus Conversion Campaigns](https://info.mssmedia.com/blog/sell-subscription-services-effectively-with-campus-conversion-campaigns) Subscription services have taken off like wildfire in the... ## [Digital Campus Advertising by Platform: Facebook](https://info.mssmedia.com/blog/digital-campus-advertising-by-platform-facebook) The number of people who go online everyday is [still ...](https://blog.hubspot.com/marketing/what-is-digital-marketing) ## [Successful Campus Media Campaigns: SHI](https://info.mssmedia.com/blog/successful-campus-media-campaigns-shi) Today’s post in our successful campus media campaigns... ## [Your Marketing Plan: Expand OOH Advertising as Urbanization Increases](https://info.mssmedia.com/blog/your-marketing-plan-expand-ooh-advertising-as-urbanization-increases) The global population is increasingly moving to urban... ## [University Advertising: Top 3 Ways to Promote School Programs on Campus](https://info.mssmedia.com/blog/university-advertising-top-3-ways-to-promote-school-programs-on-campus) Whether you’re looking to recruit students to your degree... ## [Spring Ahead for a Fruitful Back-To-School Campus Advertising Campaign](https://info.mssmedia.com/blog/spring-ahead-for-a-fruitful-back-to-school-campus-advertising-campaign) Across the country, students are mid-semester, studying... ## [Effective College Media Strategies: Campus Takeovers](https://info.mssmedia.com/blog/effective-college-media-strategies-campus-takeovers) Looking to make an advertising splash? Consider a campus... ## [Advertising to Students: 8 Ways to Overcome Common Roadblocks](https://info.mssmedia.com/blog/advertising-to-students-8-ways-to-overcome-common-roadblocks) We know [how important](https://info.mssmedia.com/blog/why-advertise-to-students-college-students-as-a-target-market)advertising to students is. But we... ## [Successful Campus Media Campaigns: GNC](https://info.mssmedia.com/blog/successful-campus-media-campaigns-gnc) Today’s post in our successful campus media campaigns... ## [One Source for All Your Campus Advertising Needs](https://info.mssmedia.com/blog/one-source-for-all-your-campus-advertising-needs) Do you want to increase brand awareness and affinity,... ## [How To Reach Younger Students to Increase Enrollment](https://info.mssmedia.com/blog/how-to-reach-younger-students-to-increase-enrollment) The sooner you begin marketing to high school students, the ## [Successful Campus Media Campaigns: Amazon](https://info.mssmedia.com/blog/successful-campus-media-campaigns-amazon) Today’s post in our successful campus media campaigns... ## [Marketing Strategy: Engage Gen Z & Millennials with Social Shopping](https://info.mssmedia.com/blog/marketing-strategy-engage-gen-z-millennials-with-social-shopping) Social media has solidified its role as an information,... ## [Campus Advertising for Student Housing Companies](https://info.mssmedia.com/blog/campus-advertising-for-student-housing-companies) Whether you’re looking to increase brand awareness, attract... ## [College Media Strategies: Execute a Conversion Campaign On Campus](https://info.mssmedia.com/blog/college-media-strategies-execute-a-conversion-campaign-on-campus-0-0) Marketing campaigns are not one size fits all. The specific... ## [Successful Campus Media Campaigns: Spectrum](https://info.mssmedia.com/blog/successful-campus-media-campaigns-spectrum) Today’s post in our successful campus media campaigns... ## [Developing a Mobile-First Student Recruitment Campaign](https://info.mssmedia.com/blog/developing-mobile-first-student-recruitment-campaign) The vast majority of potential college students spend a... ## [Campus Advertising for Higher Education Recruiters](https://info.mssmedia.com/blog/campus-advertising-for-higher-education-recruiters) Whether you’re trying to attract community college students... ## [College Media Strategies: Execute a Consideration Campaign On Campus](https://info.mssmedia.com/blog/college-media-strategies-execute-a-consideration-campaign-on-campus-0) Marketing campaigns are not one size fits all. The specific... ## [Technology & Campus Advertising: Top 10 Tactics](https://info.mssmedia.com/blog/technology-campus-advertising-top-10-tactics) Opportunities to reach college students with marketing... ## [Successful Campus Media Campaigns: Military Recruitment - ROTC](https://info.mssmedia.com/blog/successful-campus-media-campaigns-military-recruitment-rotc) Today’s post in our successful campus media campaigns... ## [Gen Z & Millennials: Advertising to Generation Z 101](https://info.mssmedia.com/blog/gen-z-millennials-advertising-to-generation-z-101) In the modern advertising world, knowing how to speak to... ## [College Media Strategies: How To Execute a Brand Campaign On Campus](https://info.mssmedia.com/blog/college-media-strategies-how-to-execute-a-brand-campaign-on-campus) Marketing campaigns are not one size fits all. The specific... ## [Is COVID Still Affecting Campus Advertising Outcomes?](https://info.mssmedia.com/blog/is-covid-still-affecting-campus-advertising-outcomes) It’s no secret that COVID has [strongly impacted](https://info.mssmedia.com/blog/how-covid-19-is-affecting-marketing-campaigns)marketing... ## [Successful Campus Media Campaigns: Military Recruitment - Army National Guard](https://info.mssmedia.com/blog/successful-campus-media-campaigns-army-national-guard) Today’s post in our successful campus media campaigns... ## [Strategic Marketing For Schools: 8 Ways To Reach Adult Learners](https://info.mssmedia.com/blog/strategic-marketing-for-schools-8-ways-to-reach-adult-learners) Targeting adult learners is one of the most powerful ways... ## [Campus Marketing Specialists Maximize Capacity & Reach](https://info.mssmedia.com/blog/campus-marketing-specialists-maximize-capacity-reach) Do you know you should be advertising to university... ## [Successful College Media Strategies: Integrated Campus Campaigns](https://info.mssmedia.com/blog/successful-college-media-strategies-integrated-campus-campaigns) When done correctly, campus advertising is a [highly...](https://info.mssmedia.com/blog/five-reasons-why-university-advertising-is-valuable) ## [Successful Campus Media Campaigns: Military Recruitment - Air National Guard](https://info.mssmedia.com/blog/successful-campus-media-campaigns-air-national-guard) Today’s post in our successful campus media campaigns... ## [Campus Marketing: Why Advertise to STEM Audiences](https://info.mssmedia.com/blog/campus-marketing-why-advertise-to-stem-audiences) Every year, hundreds of thousands of American college... ## [Why Advertising to Students at Coppin State University Is Valuable](https://info.mssmedia.com/blog/why-advertising-to-students-at-coppin-state-is-valuable) Since 1900, [Coppin State University](https://www.coppin.edu/) has been inspiring... ## [Recruiting College Students: 3 Reasons to Target Adult Learners](https://info.mssmedia.com/blog/recruiting-college-students-3-reasons-to-target-adult-learners) As we discussed in our recent post on the [current state of...](https://info.mssmedia.com/blog/student-recruitment-the-current-state-of-higher-ed-enrollment) ## [Successful Campus Media Campaigns: Target](https://info.mssmedia.com/blog/successful-campus-media-campaigns-target) This week’s post in our successful campus media campaigns... ## [Top College Media Strategies: Campus Audio Advertising](https://info.mssmedia.com/blog/top-college-media-strategies-campus-audio-advertising) Audio streaming services continue to explode in popularity,... ## [Four College Back-to-School Marketing Strategies for Spring](https://info.mssmedia.com/blog/four-college-back-to-school-marketing-strategies-for-spring) As we [previously discussed](https://info.mssmedia.com/blog/advertising-to-university-students-try-spring-back-to-school-marketing), spring back-to-school... ## [Why Advertising to Students at Howard University Is Valuable](https://info.mssmedia.com/blog/why-advertising-to-students-at-howard-university-is-valuable) Founded in 1867, [Howard University](https://howard.edu/) is a culturally rich and... ## [Successful Campus Media Campaigns: Spotify](https://info.mssmedia.com/blog/successful-campus-media-campaigns-spotify) Today’s post in our successful campus media campaigns... ## [Why Advertising at NCAT (North Carolina A&T University) Is Valuable](https://info.mssmedia.com/blog/why-advertising-at-ncat-is-valuable) [North Carolina Agricultural and Technical State University](https://www.ncat.edu/index.php)... ## [Advertising to University Students? Try Spring Back-To-School Marketing!](https://info.mssmedia.com/blog/advertising-to-university-students-try-spring-back-to-school-marketing) College students return to school not once, but twice a... ## [Advertise at HBCUs to Maximize Campus Marketing Success](https://info.mssmedia.com/blog/advertise-at-hbcus-to-maximize-campus-marketing-success) Businesses looking to maximize their marketing success need... ## [Digital Marketing Solutions For College Recruitment: Video Marketing](https://info.mssmedia.com/blog/digital-marketing-solutions-for-college-recruitment-video-marketing) [Digital marketing solutions](https://mssmedia.com/our-expertise/digital-advertising-management/) may be the most important part... ## [Successful Campus Media Campaigns: University of Houston's College of Nursing](https://info.mssmedia.com/blog/successful-campus-media-campaigns-uh-college-of-nursing) Today’s post in our successful campus media campaigns... ## [Why & How to Use Campus Social Media Advertising](https://info.mssmedia.com/blog/why-how-to-use-campus-social-media-advertising) Social media ads make up almost [one third](https://www.cnbc.com/2021/04/07/digital-ad-spend-grew-12percent-in-2020-despite-hit-from-pandemic.html) of all internet... ## [Effective College Media Strategies: Online Advertising](https://info.mssmedia.com/blog/effective-college-media-strategies-online-advertising) When it comes to effective college media strategies, you... ## [Use Location Targeting to Increase College Enrollment](https://info.mssmedia.com/blog/use-location-targeting-to-increase-college-enrollment) The ability to implement location targeting is one of the... ## [Why Advertising at Virginia Commonwealth University Is Valuable](https://info.mssmedia.com/blog/why-advertising-at-virginia-commonwealth-university-is-valuable) Founded in 1838, [Virginia Commonwealth University](https://www.vcu.edu/) (or VCU)... ## [Successful Campus Media Campaigns: Lyft](https://info.mssmedia.com/blog/successful-campus-media-campaigns-lyft) Today’s post in our successful campus media campaigns case... ## [How to Advertise to Low HHI College Students (a Growing Audience)](https://info.mssmedia.com/blog/how-to-advertise-to-low-hhi-college-students) The share of American adults who live in middle class... ## [The Top 3 Campus Media Strategies](https://info.mssmedia.com/blog/the-top-3-campus-media-strategies) In today's rapidly changing and increasingly digital... ## [Recruiting College Students by Targeting Their Parents (Why & How)](https://info.mssmedia.com/blog/recruiting-college-students-by-targeting-their-parents) Parents play a huge role in the college decision process.... ## [Successful Campus Media Campaigns: Greystar's SoCam 290](https://info.mssmedia.com/blog/successful-campus-media-campaigns-greystars-socam-290) It’s time for another post in our successful campus media... ## [Why Advertising at the University of Houston Is Valuable](https://info.mssmedia.com/blog/why-advertising-at-the-university-of-houston-is-valuable) Established in 1927, the [University of Houston](https://www.uh.edu/) (UH) has a... ## [Why Advertising at Minnesota State University (MNSU) Is Valuable](https://info.mssmedia.com/blog/why-advertising-at-minnesota-state-university-mnsu-is-valuable) Minnesota State University Mankato ([MNSU](https://www.mnsu.edu/)) offers an... ## [How & Why You Should Advertise to African American College Students](https://info.mssmedia.com/blog/how-why-you-should-advertise-to-african-american-college-students) African Americans are a historically underserved... ## [5 Social Media Marketing Strategies to Increase College Enrollment](https://info.mssmedia.com/blog/5-social-media-marketing-strategies-to-increase-college-enrollment) Our recent look at the [current state](https://info.mssmedia.com/blog/student-recruitment-the-current-state-of-higher-ed-enrollment) of higher ed... ## [Successful Campus Media Campaigns: Greystar's 24 Jones](https://info.mssmedia.com/blog/successful-campus-media-campaigns-greystars-24-jones) It’s time for another post in our successful campus media... ## [Why Advertising at University of Illinois Chicago (UIC) Is Valuable](https://info.mssmedia.com/blog/why-advertising-at-university-of-illinois-chicago-uic-is-valuable) University of Illinois Chicago is Chicago’s largest and... ## [Student Recruitment: The Current State of Higher Ed Enrollment](https://info.mssmedia.com/blog/student-recruitment-the-current-state-of-higher-ed-enrollment) Despite turbulence and uncertainty, the current state of... ## [Successful Campus Media Campaigns: ACC's University Village Towson](https://info.mssmedia.com/blog/successful-campus-media-campaigns-accs-university-village-towson) Today we share with you the third post in our successful... ## [Digital Campus Media Campaigns (Mobile Advertising)](https://info.mssmedia.com/blog/digital-campus-media-campaigns-mobile-advertising) We’ve discussed the continuing [benefits of traditional...](https://info.mssmedia.com/blog/traditional-campus-media-why-use-ooh/dooh-transit-ads-postering) ## [Three College Back-to-School Marketing Strategies for Fall](https://info.mssmedia.com/blog/three-college-back-to-school-marketing-strategies-for-fall) As we [recently discussed](https://info.mssmedia.com/blog/why-college-back-to-school-advertising-is-important), college back-to-school... ## [Why Advertising at University of Central Florida Is Valuable](https://info.mssmedia.com/blog/why-advertising-at-university-of-central-florida-is-valuable) [University of Central Florida](https://www.ucf.edu/) (UCF) is ranked among the top... ## [Successful Campus Media Campaigns: FSU College of Business](https://info.mssmedia.com/blog/successful-campus-media-campaigns-fsu-college-of-business) We’re pleased to share the second post in our successful... ## [Advertise to Multicultural College Students Effectively](https://info.mssmedia.com/blog/advertise-to-multicultural-college-students-effectively) College campuses are becoming increasingly diverse. In... ## [Why College Back-To-School Advertising Is Important](https://info.mssmedia.com/blog/why-college-back-to-school-advertising-is-important) It may seem strange to be talking about college... ## [Why Advertising at Florida International University Is Valuable](https://info.mssmedia.com/blog/why-advertising-at-florida-international-university-is-valuable) [Florida International University](https://www.fiu.edu/) (FIU) is a Top 50 public... ## [Successful Campus Media Campaigns: UCF's Alcohol Prevention and Health Center](https://info.mssmedia.com/blog/successful-campus-media-campaigns-ucfs-alcohol-prevention-and-health-center) We’ve been sharing a lot of information about campus... ## [What Makes for a Winning College Recruitment Ad?](https://info.mssmedia.com/blog/what-makes-for-a-winning-college-recruitment-ad) You know your school is a wonderful institution with so... ## [Social Media Habits of College Students](https://info.mssmedia.com/blog/social-media-habits-of-college-students) Campus advertising is a vital part of the marketing mix for... ## [Effective University Advertising with Newspaper Ads and Tabling Events](https://info.mssmedia.com/blog/effective-university-advertising-with-newspaper-ads-and-tabling-events) Recently we discussed the visual impact of [traditional...](https://info.mssmedia.com/blog/traditional-campus-media-why-use-ooh/dooh-transit-ads-postering) ## [Why Advertise at the University of Southern California & UCLA?](https://info.mssmedia.com/blog/why-advertise-at-the-university-of-southern-california-ucla) There are many reasons why Los Angeles - a global center... ## [Why & How You Should Advertise to Hispanic College Students](https://info.mssmedia.com/blog/why-how-you-should-advertise-to-hispanic-college-students) You know [why you should advertise to college students](https://info.mssmedia.com/blog/why-advertise-to-students-college-students-as-a-target-market) and... ## [How Much Does It Cost to Advertise On Campus?](https://info.mssmedia.com/blog/how-much-does-it-cost-to-advertise-on-campus) We’ve covered [why you should advertise to college students](https://info.mssmedia.com/blog/why-advertise-to-students-college-students-as-a-target-market)... ## [How Do I Advertise on Campus?](https://info.mssmedia.com/blog/how-do-i-advertise-on-campus) If you’ve been paying attention, you’re fully convinced of [...](https://info.mssmedia.com/blog/five-reasons-why-university-advertising-is-valuable) ## [Why Advertising at Rutgers University Is Valuable](https://info.mssmedia.com/blog/why-advertising-at-rutgers-university-is-valuable) [Rutgers](https://www.rutgers.edu/), The State University of New Jersey, stands among... ## [Traditional Campus Media: Why Use OOH/DOOH, Transit Ads & Postering](https://info.mssmedia.com/blog/traditional-campus-media-why-use-ooh/dooh-transit-ads-postering) The [visual impact](http://www.ijsrp.org/research-paper-0415/ijsrp-p4044.pdf) of traditional campus media delivers... ## [Higher Education Advertising: Where Should Colleges Advertise?](https://info.mssmedia.com/blog/higher-education-advertising-where-should-colleges-advertise) For colleges and university programs looking to[increase...](https://info.mssmedia.com/higher-ed-pillar-content) ## [Why Advertise to Students? (College Students as a Target Market)](https://info.mssmedia.com/blog/why-advertise-to-students-college-students-as-a-target-market) Campus advertising is valuable to an incredible range of... ## [Five Reasons Why University Advertising Is Valuable](https://info.mssmedia.com/blog/five-reasons-why-university-advertising-is-valuable) In today's rapidly changing landscape, businesses often... ## [How Gen Z and Millennials Use Social Media Differently](https://info.mssmedia.com/blog/how-gen-z-and-millennials-use-social-media-differently) Social media marketing matters! To truly succeed in this... ## [What is location targeting (or local PPC) and why should I use it?](https://info.mssmedia.com/blog/what-is-location-targeting-or-local-ppc-and-why-should-i-use-it) The ability to implement location targeting is one of the... ## [Powerful Promotion: Developing an Effective Video Marketing Strategy](https://info.mssmedia.com/blog/powerful-promotion-developing-an-effective-video-marketing-strategy) Every day, it grows harder to capture consumers’ attention.... ## [5 Reasons to Conduct a Digital Media Marketing Audit](https://info.mssmedia.com/blog/5-reasons-to-conduct-a-digital-media-marketing-audit) You understand the importance of digital marketing in this... ## [Modern Social Media Marketing for Businesses FAQ](https://info.mssmedia.com/blog/modern-social-media-marketing-for-businesses-faq) Social media marketing has become almost ubiquitous in the... ## [What Is The Most Effective Tactic for Optimizing Google Display Ads?](https://info.mssmedia.com/blog/what-is-the-most-effective-tactic-for-optimizing-google-display-ads) Recently, someone asked us how they could optimize their... ## [SEO: How to Use Categories & Tags to Organize Content & Boost Rankings](https://info.mssmedia.com/blog/seo-how-to-use-categories-tags-to-organize-content-boost-rankings) Most companies in business today understand the necessity... ## [Harness the Energy of Digital Ads & the Power of PPC](https://info.mssmedia.com/blog/harness-the-energy-of-digital-ads-power-of-ppc) Digital ads are a relatively new addition to the marketing... ## [Why Enlist a Media + PR Agency When Recruiting College Students](https://info.mssmedia.com/blog/why-enlist-a-media-pr-agency-when-recruiting-college-students) Recruiting college students can be challenging at the best... ## [The Top 5 Signs You Need to Hire a Digital Marketing Agency](https://info.mssmedia.com/blog/top-5-signs-you-need-to-hire-a-digital-marketing-agency) Almost all organizations now recognize the absolute... ## [How to Measure the Success of a Higher Education Advertising Campaign](https://info.mssmedia.com/blog/how-to-measure-the-success-of-a-higher-education-advertising-campaign) Creating a higher education advertising campaign that... ## [Digital Ads - Research & Budgeting for a Successful Digital Campaign](https://info.mssmedia.com/blog/digital-ads-research-budgeting-for-a-successful-digital-campaign) In most respects, planning and executing a successful... ## [7 Deadly Sins of Student Recruitment Enrollment Campaigns](https://info.mssmedia.com/blog/7-deadly-sins-of-student-recruitment-enrollment-campaigns) Are your student recruitment marketing efforts failing? Do... ## [Modern OOH Advertising: Why You Must Incorporate Mobile Tactics](https://info.mssmedia.com/blog/modern-ooh-advertising-mobile-tactics) There are those that think traditional media is dead and... ## [5 Successful Student Recruitment Marketing Campaigns](https://info.mssmedia.com/blog/5-successful-student-recruitment-marketing-campaigns) So far, our “Recruiting Students” blog series has covered... ## [Mobile Marketing: What, Why & How](https://info.mssmedia.com/blog/mobile-marketing-what-why-how) Mobile marketing (which [began](https://en.wikipedia.org/wiki/Mobile_marketing) with SMS text messaging in... ## [Property Marketing Success - the University Village Towson Case Study](https://info.mssmedia.com/blog/property-marketing-success-university-village-towson-case-study) Recently we interviewed one of our [team experts](https://mssmedia.com/about/) about a... ## [5 Innovative Ways to Execute an Effective College Recruitment Campaign](https://info.mssmedia.com/blog/5-innovative-ways-to-execute-an-effective-college-recruitment-campaign) When it comes to student recruitment, innovation is... ## [7 Deadly Sins of Student Housing Property Marketing](https://info.mssmedia.com/blog/7-deadly-sins-of-student-housing-property-marketing) Are your student housing property marketing efforts... 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