Last week we explored ways to harness the energy of digital ads and the power of PPC (pay per click advertising). Today we take a deeper look at social media ads, which make up almost one third of all internet ad revenue. There are a number of reasons why paid social advertising is so popular. Learn how to increase reach and engagement for your target audience using the most effective paid social media ads and advertising platforms.

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Harness the Energy of Digital Ads & the Power of PPC

Digital ads are a relatively new addition to the...

Why Enlist a Media + PR Agency When Recruiting College Students

Recruiting college students can be challenging at the...

The Top 5 Signs You Need to Hire a Digital Marketing Agency

Almost all organizations now recognize the absolute...

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Digital Ads - Research & Budgeting for a Successful Digital Campaign

In most respects, planning and executing a successful...

7 Deadly Sins of Student Recruitment Enrollment Campaigns

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Modern OOH Advertising: Why You Must Incorporate Mobile Tactics

There are those that think traditional media is dead and...

5 Successful Student Recruitment Marketing Campaigns

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Mobile Marketing: What, Why & How

Mobile marketing (which began with SMS text messaging in...

Property Marketing Success - the University Village Towson Case Study

Recently we interviewed one of our team experts about a...

5 Innovative Ways to Execute an Effective College Recruitment Campaign

When it comes to student recruitment, innovation is...

7 Deadly Sins of Student Housing Property Marketing

Are your student housing property marketing efforts...

Market Segmentation: Should You Create Unique Customer Personas?

The advent of digital communication technology has...

The Sales Funnel: Effectively Convert Paid Traffic to Leads & Sales

In the modern marketplace, paid digital ad campaigns are...

Marketing Best Practices Drive Successful Student Recruitment

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What Is Emerging Media & How Should You Use It?

As a society, we are now firmly ensconced in the digital...

4 Innovative Ways to Execute a Successful Student Housing Campaign

Student housing rental properties, while potentially...

Mobile Marketing Overview & Best Practices

There’s been a lot of buzz lately about mobile...

3 Key Digital Marketing Solutions for Increasing Student Enrollment

Whether you’re recruiting students to your university or...

Considering the Buyer’s Journey (Full Funnel Marketing)

Our blog series on  “planning an effective modern...

Digital Marketing Solutions That Drive Property Marketing Success

Many property marketers recognize that digital marketing...

How to Increase Enrollment with an Integrated Marketing Strategy

In this installment of our Recruiting Students blog...

What Is an Integrated Marketing Strategy and Why Do I Need One?

So far our “planning an effective modern marketing...

Planning a Winning Real Estate Marketing Campaign - An MSSmedia Demo

If you’ve been following our property marketing posts,...

How to Develop Marketing Goals That Increase Campaign Effectiveness

In good times and bad, advertising is essential for...

Beyond Blogging Trends - 3 Steps for Success in 2021

As bloggers search for ways to stay relevant and...

How To Succeed in Business Leadership

In our almost two decades in business, MSS Media has...

What Is a Winning Digital Marketing Strategy for 2021?

MSS Media, Inc. is known for creating winning marketing...

Develop Marketing Goals for Student Recruitment - Our 3 Stage Process

In today’s increasingly crowded market, advertising is a...

Sharing Thoughts on Digital Transformation

We talk a lot about the benefits of digital marketing...

How Do I Create a Buyer Persona & Why Is It Important?

Did you know that the best way to successfully engage...

10 Steps to Reach Your Student Housing Property Marketing Goals

As student housing property managers struggle to meet...

The Biggest Business Lessons We Learned in 2020

For almost all of us, 2020 was a real shock to the...

College Recruitment: Identifying Your Target Audience

As a student recruitment professional, identifying your...

Property Marketing Best Practices Drive Target Audience Engagement

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How to Create a Successful Student Enrollment Campaign

We recently discussed what a state-of-the-art student...

How COVID-19 is Affecting Marketing Campaigns

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The Benefits of an Integrated Marketing Strategy for Student Housing

In this fifth post in our Property Marketing for Student...

What is a Modern Student Recruitment Marketing Campaign?

Are you struggling to meet your recruitment goals?...

Back-To-College Advertising in the Time of COVID

Traditionally, the back-to-school season (for both fall...

Identify Target Personas for a Successful Property Marketing Campaign

As a student housing property manager, your target...

How To Increase College Enrollment With Advertising

Despite the growing number of majors and universities...

Creating a Successful Property Marketing Campaign for Student Housing

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What is a Student Housing Property Marketing Campaign?

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How to Increase Suicide Awareness with OOH Advertising

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Top 5 Campus Advertising Strategies for College Recruitment

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Amplify Your Campus Marketing Campaign with Mobile Apps

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What Is PR for Education & How Does It Increase Student Enrollment?

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Audio Advertising: A Highly Effective New Marketing Channel

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How Digital Marketing Tactics Drive Successful College Recruitment

Many campus recruiters recognize that digital marketing...

Develop, Establish & Refine Student Housing Property Marketing Goals

In today’s crowded market, advertising your student...

Corporate Communications in the Time of Crisis: COVID-19

Work during the Coronavirus pandemic for most, if not...

What is Affiliate Marketing in PR?

We are living in the age of information overload. Huge...

Campus Advertising Campaigns: The Top 3 Things to Know

Each fall, millions of students attending U.S. colleges...

Online Marketing: SEO in 3 Simple Steps

As we head further and further into an era of online...

How Digital Advertising is Changing Consumer Habits

The way we shop for products today is drastically...

What is Public Relations in Local Governments?

According to Trading Economics, the U.S. economy grew by...

What is Back-to-College Advertising?

Back to school time is around the corner, which means...

What Are the 5 Things to Keep In-Mind When Advertising On Campus?

Each fall, millions of students attending U.S. colleges...

How to Engage Millennials and Gen Z When Advertising

As we all know by now, millennials and Gen Z are crucial...

How to Advertise to Generation Z & Millennials

In today's campus advertising world, knowing how to...

Back To College Advertising: The Complete Guide

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To Digital or Not to Digital: The Mobile Piece

Although some may question the importance of including...

How To Reach Students for Spring Break

Though there is a debate on where Generation Z ends and the...

Super Bowl LIII & Social Media Advertising

As this year’s Super Bowl approaches, marketers are...

March Madness: Game-Time for Mobile Advertising

The three-week college basketball tournament that turns...

Guidelines for Creating a Successful Outdoor Advertisement

For large-format outdoor advertising signage seen 24...

Super Bowl Commercial Ads & Their Continuous Rise

The Super Bowl delivers a massive television audience each...

Unbound, Miami: The Rise of Generation Z

Unbound Miami, 2017: “With a huge shift in the type of...

Colleges’ Newest Market: What is Generation Z?

For us all, life moves on. Millennials are beginning to...

Back-to-School Advertising: Not Just a Season

While the “Back-to-School” season is commonly considered...

College Marketing: Advertise on University Campuses

College students represent one of the most valuable...

Surprising Shopping Habits Millennials Embrace

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Capturing Millennials at Music Festivals

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How to Win with Affluent Millennials

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Move Out of the Way to Market to Millennials

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Shifting Trends in Millennial Holiday Shopping

Shifts in shopping have been occurring among...

Driving Factors for Millennial’s Retail Decisions

The buying power that millennials have entices brands and...

CNN Has a New Millennial Targeted Video Site

 

Sites like Buzzfeed are a hit among millennials, and...

Jolly Rancher Candy Brings a Smile to Millennials

Sometimes we don’t wake up on the right side of the bed....

Advertising On Campus During a College Football Rivalry

Some of the biggest college rivalry comes with football...

Effective Ways to Promote Advocacy Campaigns on Campus

Let’s take a trip down memory lane when we used to open the...

Attract Students During an Election Year

It’s election year and there’s been a lot of talk about...

Colleges Are Being Transformed by Mobile Apps

Today’s students have more technology than 30 years...

Attract New Hires with Creativity

Students go to college to earn a degree and pursue their...

Coke Zero Brings Back Their Drinkable Billboard

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Why Instagram is Important

Facebook conducted a survey to understand the reasons...

Advertising is Increasingly Relevant to Millennials

According to new research from Axicom, millennials believe...

Creative Ways to Engage Students for Back to School

Over the next few weeks, classes will be starting, and...

OOH is Effective in Driving Back-to-School Dollars

Retailers rake in dollars during back-to-school and...

Marketing Startups to College Students

College students have been a coveted market for years....

Millennials are E-Commerce Shoppers

Millennials remain the key age demographic for online...

Social Media CMOs Talk About How to Target Millennials

Executives from the top social media platforms sat down...