Now more than ever, businesses face the challenge of reaching the right customers with the right message. This is where market segmentation comes into play. By dividing a broad market into smaller, more defined groups, businesses can tailor their marketing strategies to specific customer needs and preferences. Discover four ways market segmentation can improve your return on investment.
Looking to make an advertising splash? Consider a campus...
Today’s post in our successful campus media campaigns...
Younger generations are seeking opportunities for...
Traditional advertising methods alone are no longer enough...
Today’s post in our successful campus media campaigns...
Although you may not think of LinkedIn as an emerging media...
With the rapid advancements in technology and changing...
College newspaper advertising offers unique advantages....
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The campus advertising landscape is much more robust than...
To engage young adults, businesses must utilize new...
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The latest post in our “Advertise to Students with Emerging...
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Although typical college students spend a large part of...
Digital marketing has become increasingly commonplace. The...
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As one of the first advertising touchpoints, physical media...
Young adults spend huge amounts of time on new and trending...
Today’s post in our successful campus media campaigns...
While most college students today are members of Generation...
Today’s post in our successful campus media campaigns...
Almost eighty percent of small businesses use social media...
Today’s post in our successful campus media campaigns...
To advertise to students effectively, you must understand...
While campus marketing is primarily a traditional media...
Today’s post in our successful campus media campaigns...
Social media marketing plays a vital role in university...
Today’s post in our successful campus media campaigns...
Recruiting college students is challenging at the best of...
Today’s post in our successful campus media campaigns...
The visual impact of traditional campus media delivers...
To advertise to students effectively, you must understand...
Today’s post in our successful campus media campaigns...
Today’s post in our successful campus media campaigns...
Previously we explored ways to harness the energy of...
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Today’s post in our successful campus media campaigns...
Does your team include a skilled marketing professional...
As we approach the end of 2023, we look to the future. How...
The world of digital marketing, while still relatively new,...
Student health is essential to student success. And student...
Today’s post in our successful campus media campaigns...
What is marketing? More than a series of one-off campaigns...
The spring back-to-school season is a great time for...
While undergraduate programs have struggled with declining...
In today's digital age, it's easy to forget about the power...
As a society, we are now firmly ensconced in the digital age
Online advertising is a multi-faceted component of digital...
As campus media specialists, we’ve worked on thousands of...
Today’s post in our successful campus media campaigns...
In today's crowded marketplace, it's more important than...
Video is an incredibly effective advertising tool,...
As campus marketing specialists, we’ve worked on thousands...
Today’s post in our successful campus media campaigns...
A group of distinguished instructors recently reviewed...
Social media accounted for a third of all digital...
The United States is the largest digital advertising market...
Today’s post in our successful campus media campaigns...
In today's digital age, marketers have access to a vast...
You’ve got an important event coming up. It could be a...
In the United States, approximately eight out of ten...
The number of people who began college but left without a...
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Today’s post in our successful campus media campaigns...
The global population is increasingly moving to urban...
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Looking to make an advertising splash? Consider a campus...
We know how importantadvertising to students is. But we...
Today’s post in our successful campus media campaigns...
Do you want to increase brand awareness and affinity,...
The sooner you begin marketing to high school students, the
Today’s post in our successful campus media campaigns...
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Today’s post in our successful campus media campaigns...
The vast majority of potential college students spend a...
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Today’s post in our successful campus media campaigns...
In the modern advertising world, knowing how to speak to...
Marketing campaigns are not one size fits all. The specific...
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Today’s post in our successful campus media campaigns...
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Do you know you should be advertising to university...
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Today’s post in our successful campus media campaigns...
Every year, hundreds of thousands of American college...
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This week’s post in our successful campus media campaigns...
Audio streaming services continue to explode in popularity,...
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Founded in 1867, Howard University is a culturally rich and...
Today’s post in our successful campus media campaigns...
College students return to school not once, but twice a...
Businesses looking to maximize their marketing success need...
Digital marketing solutions may be the most important part...
Today’s post in our successful campus media campaigns...
Social media ads make up almost one third of all internet...
When it comes to effective college media strategies, you...
The ability to implement location targeting is one of the...
Founded in 1838, Virginia Commonwealth University (or VCU)...
Today’s post in our successful campus media campaigns case...
The share of American adults who live in middle class...
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Established in 1927, the University of Houston (UH) has a...
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University of Illinois Chicago is Chicago’s largest and...
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Today we share with you the third post in our successful...
We’ve discussed the continuing benefits of traditional...
As we recently discussed, college back-to-school...
University of Central Florida (UCF) is ranked among the top...
We’re pleased to share the second post in our successful...
College campuses are becoming increasingly diverse. In...
It may seem strange to be talking about college...
Florida International University (FIU) is a Top 50 public...
We’ve been sharing a lot of information about campus...
You know your school is a wonderful institution with so...
Campus advertising is a vital part of the marketing mix for...
Recently we discussed the visual impact of traditional...
There are many reasons why Los Angeles - a global center...
You know why you should advertise to college students and...
We’ve covered why you should advertise to college students...
If you’ve been paying attention, you’re fully convinced of ...
Rutgers, The State University of New Jersey, stands among...
The visual impact of traditional campus media delivers...
For colleges and university programs looking to increase...
Campus advertising is valuable to an incredible range of...
In today's rapidly changing landscape, businesses often...
Social media marketing matters! To truly succeed in this...
The ability to implement location targeting is one of the...
Every day, it grows harder to capture consumers’ attention....
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Are your student housing property marketing efforts...
The advent of digital communication technology has...
In the modern marketplace, paid digital ad campaigns are an...
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As a society, we are now firmly ensconced in the digital age
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In our almost two decades in business, MSS Media has served...
MSS Media, Inc. is known for creating winning marketing...
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We talk a lot about the benefits of digital marketing...
Did you know that the best way to successfully engage with...
As student housing property managers struggle to meet their...
For almost all of us, the past few years were a real shock...
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In this fifth post in our Property Marketing for Student...
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