For years, out-of-home (OOH) advertisingwas considered a less measurable medium than its digital counterparts. While the impact of billboards, transit ads and digital screens on brand awareness was undeniable, quantifying their precise contribution to marketing goals seemed impossible. But the landscape is rapidly changing. We're entering an era where OOH is becoming increasingly measurable, offering advertisers a clearer understanding of its value for marketing and the marketing mix.
Choosing the right marketing agency for your college or...
Campus media is a multi-million dollar industry, aiming to...
The benefits of campus marketing campaigns are many, but...
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In today's interconnected world, universities are...
In today's hyper-competitive advertising landscape, simply...
To understand how and why to advertise to college students,...
Now more than ever, businesses face the challenge of...
Looking to make an advertising splash? Consider a campus...
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Younger generations are seeking opportunities for...
Traditional advertising methods alone are no longer enough...
Today’s post in our successful campus media campaigns...
Although you may not think of LinkedIn as an emerging media...
With the rapid advancements in technology and changing...
College newspaper advertising offers unique advantages....
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We know how important advertising to college students is....
Today’s post in our successful campus media campaigns...
The campus advertising landscape is much more robust than...
To engage young adults, businesses must utilize new...
Today’s post in our successful campus media campaigns...
The latest post in our “Advertise to Students with Emerging...
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Although typical college students spend a large part of...
Digital marketing has become increasingly commonplace. The...
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As one of the first advertising touchpoints, physical media...
Young adults spend huge amounts of time on new and trending...
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While most college students today are members of Generation...
Today’s post in our successful campus media campaigns...
Almost eighty percent of small businesses use social media...
Today’s post in our successful campus media campaigns...
To advertise to students effectively, you must understand...
While campus marketing is primarily a traditional media...
Today’s post in our successful campus media campaigns...
Social media marketing plays a vital role in university...
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Recruiting college students is challenging at the best of...
Today’s post in our successful campus media campaigns...
The visual impact of traditional campus media delivers...
To advertise to students effectively, you must understand...
Today’s post in our successful campus media campaigns...
Today’s post in our successful campus media campaigns...
Previously we explored ways to harness the energy of...
In today's competitive higher education landscape, ...
Today’s post in our successful campus media campaigns...
Does your team include a skilled marketing professional...
As we approach the end of 2023, we look to the future. How...
The world of digital marketing, while still relatively new,...
Student health is essential to student success. And student...
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What is marketing? More than a series of one-off campaigns...
The spring back-to-school season is a great time for...
While undergraduate programs have struggled with declining...
In today's digital age, it's easy to forget about the power...
As a society, we are now firmly ensconced in the digital age
Online advertising is a multi-faceted component of digital...
As campus media specialists, we’ve worked on thousands of...
Today’s post in our successful campus media campaigns...
In today's crowded marketplace, it's more important than...
Video is an incredibly effective advertising tool,...
As campus marketing specialists, we’ve worked on thousands...
Today’s post in our successful campus media campaigns...
A group of distinguished instructors recently reviewed...
Social media accounted for a third of all digital...
The United States is the largest digital advertising market...
Today’s post in our successful campus media campaigns...
In today's digital age, marketers have access to a vast...
You’ve got an important event coming up. It could be a...
In the United States, approximately eight out of ten...
The number of people who began college but left without a...
Subscription services have taken off like wildfire in the...
The number of people who go online everyday is still ...
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The global population is increasingly moving to urban...
Whether you’re looking to recruit students to your degree...
Across the country, students are mid-semester, studying...
Looking to make an advertising splash? Consider a campus...
We know how importantadvertising to students is. But we...
Today’s post in our successful campus media campaigns...
Do you want to increase brand awareness and affinity,...
The sooner you begin marketing to high school students, the
Today’s post in our successful campus media campaigns...
Social media has solidified its role as an information,...
Whether you’re looking to increase brand awareness, attract...
Marketing campaigns are not one size fits all. The specific...
Today’s post in our successful campus media campaigns...
The vast majority of potential college students spend a...
Whether you’re trying to attract community college students...
Marketing campaigns are not one size fits all. The specific...
Opportunities to reach college students with marketing...
Today’s post in our successful campus media campaigns...
In the modern advertising world, knowing how to speak to...
Marketing campaigns are not one size fits all. The specific...
It’s no secret that COVID has strongly impactedmarketing...
Today’s post in our successful campus media campaigns...
Targeting adult learners is one of the most powerful ways...
Do you know you should be advertising to university...
When done correctly, campus advertising is a highly...
Today’s post in our successful campus media campaigns...
Every year, hundreds of thousands of American college...
Since 1900, Coppin State University has been inspiring...
As we discussed in our recent post on the current state of...
This week’s post in our successful campus media campaigns...
Audio streaming services continue to explode in popularity,...
As we recently discussed, spring back-to-school advertising...
Founded in 1867, Howard University is a culturally rich and...
Today’s post in our successful campus media campaigns...
College students return to school not once, but twice a...
Businesses looking to maximize their marketing success need...
Digital marketing solutions may be the most important part...
Today’s post in our successful campus media campaigns...
Social media ads make up almost one third of all internet...
When it comes to effective college media strategies, you...
The ability to implement location targeting is one of the...
Founded in 1838, Virginia Commonwealth University (or VCU)...
Today’s post in our successful campus media campaigns case...
The share of American adults who live in middle class...
In today's rapidly changing and increasingly digital...
Parents play a huge role in the college decision process....
It’s time for another post in our successful campus media...
Established in 1927, the University of Houston (UH) has a...
Minnesota State University Mankato (MNSU) offers an...
African Americans are a historically underserved...
Our recent look at the current state of higher ed...
It’s time for another post in our successful campus media...
University of Illinois Chicago is Chicago’s largest and...
For the first time since the start of the COVID-19...
Today we share with you the third post in our successful...
We’ve discussed the continuing benefits of traditional...
As we recently discussed, college back-to-school...
University of Central Florida (UCF) is ranked among the top...
We’re pleased to share the second post in our successful...
College campuses are becoming increasingly diverse. In...
It may seem strange to be talking about college...
Florida International University (FIU) is a Top 50 public...
We’ve been sharing a lot of information about campus...
You know your school is a wonderful institution with so...
Campus advertising is a vital part of the marketing mix for...
Recently we discussed the visual impact of traditional...
There are many reasons why Los Angeles - a global center...
You know why you should advertise to college students and...
We’ve covered why you should advertise to college students...
If you’ve been paying attention, you’re fully convinced of ...
Rutgers, The State University of New Jersey, stands among...
The visual impact of traditional campus media delivers...
For colleges and university programs looking to increase...
Campus advertising is valuable to an incredible range of...
In today's rapidly changing landscape, businesses often...
Social media marketing matters! To truly succeed in this...
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Digital ads are a relatively new addition to the marketing...
Recruiting college students can be challenging at the best...
Almost all organizations now recognize the absolute...
Creating a higher education advertising campaign that...
In most respects, planning and executing a successful...
Are your student recruitment marketing efforts failing? Do...
There are those that think traditional media is dead and...
So far, our “Recruiting Students” blog series has covered...
Mobile marketing (which began with SMS text messaging in...
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The advent of digital communication technology has...
In the modern marketplace, paid digital ad campaigns are an...
We’ve covered the basics of creating a successful student...
As a society, we are now firmly ensconced in the digital age
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Our blog series on “planning an effective modern marketing...
Many property marketers recognize that digital marketing...
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So far our “planning an effective modern marketing...
If you’ve been following our property marketing posts, you...
In good times and bad, advertising is essential for...
As bloggers search for ways to stay relevant and cultivate...
In our almost two decades in business, MSS Media has served...
MSS Media, Inc. is known for creating winning marketing...
In today’s increasingly crowded market, advertising is a...
We talk a lot about the benefits of digital marketing...
Did you know that the best way to successfully engage with...
As student housing property managers struggle to meet their...
For almost all of us, the past few years were a real shock...
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In this fifth post in our Property Marketing for Student...
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Traditionally, the back-to-school season (for both fall and...
