Across the country, students are mid-semester, studying hard and dreaming of summer vacation. Meanwhile, marketers who need to reach this target audience are just beginning their fall back-to-school campus advertising preparations. Learn how to create a BTS marketing campaign that will build impressive brand awareness and engagement.
Looking to make an advertising splash? Consider a campus...
We know how importantadvertising to students is. But we...
Today’s post in our successful campus media campaigns...
Do you want to increase brand awareness and affinity,...
The sooner you begin marketing to high school students, the
Today’s post in our successful campus media campaigns...
Social media has solidified its role as an information,...
Whether you’re looking to increase brand awareness, attract...
Marketing campaigns are not one size fits all. The specific...
Today’s post in our successful campus media campaigns...
The vast majority of potential college students spend a...
Whether you’re trying to attract community college students...
Marketing campaigns are not one size fits all. The specific...
Opportunities to reach college students with marketing...
Today’s post in our successful campus media campaigns...
In the modern advertising world, knowing how to speak to...
Marketing campaigns are not one size fits all. The specific...
It’s no secret that COVID has strongly impactedmarketing...
Today’s post in our successful campus media campaigns...
Targeting adult learners is one of the most powerful ways...
Do you know you should be advertising to university...
When done correctly, campus advertising is a highly...
Today’s post in our successful campus media campaigns...
Every year, hundreds of thousands of American college...
Since 1900, Coppin State University has been inspiring...
As we discussed in our recent post on the current state of...
This week’s post in our successful campus media campaigns...
Audio streaming services continue to explode in popularity,...
As we recently discussed, spring back-to-school advertising...
Founded in 1867, Howard University is a culturally rich and...
Today’s post in our successful campus media campaigns...
College students return to school not once, but twice a...
Businesses looking to maximize their marketing success need...
Digital marketing solutions may be the most important part...
Today’s post in our successful campus media campaigns...
Social media ads make up almost one third of all internet...
When it comes to effective college media strategies, you...
The ability to implement location targeting is one of the...
Founded in 1838, Virginia Commonwealth University (or VCU)...
Today’s post in our successful campus media campaigns case...
The share of American adults who live in middle class...
In today's rapidly changing and increasingly digital...
Parents play a huge role in the college decision process....
It’s time for another post in our successful campus media...
Established in 1927, the University of Houston (UH) has a...
Minnesota State University Mankato (MNSU) offers an...
African Americans are a historically underserved...
Our recent look at the current state of higher ed...
It’s time for another post in our successful campus media...
University of Illinois Chicago is Chicago’s largest and...
At first glance, the current state of higher education...
Today we share with you the third post in our successful...
We’ve discussed the continuing benefits of traditional...
As we recently discussed, college back-to-school...
University of Central Florida (UCF) is ranked among the top...
We’re pleased to share the second post in our successful...
College campuses are becoming increasingly diverse. In...
It may seem strange to be talking about college...
Florida International University (FIU) is a Top 50 public...
We’ve been sharing a lot of information about campus...
You know your school is a wonderful institution with so...
Campus advertising is a vital part of the marketing mix for...
Recently we discussed the visual impact of traditional...
There are many reasons why Los Angeles - a global center...
You know why you should advertise to college students and...
We’ve covered why you should advertise to college students...
If you’ve been paying attention, you’re fully convinced of ...
Rutgers, The State University of New Jersey, stands among...
The visual impact of traditional campus media delivers...
For colleges and university programs looking to increase...
Campus advertising is valuable to an incredible range of...
In today's rapidly changing and increasingly digital...
Social media marketing matters. But to truly succeed in...
The ability to implement location targeting is one of the...
Every day, it grows harder to capture consumers’ attention....
You understand the importance of digital marketing in this...
Social media marketing has become almost ubiquitous in the...
Recently, someone asked us how they could optimize their...
Most companies in business today understand the necessity...
Last week we explored ways to harness the energy of digital...
Digital ads are a relatively new addition to the marketing...
Recruiting college students can be challenging at the best...
Almost all organizations now recognize the absolute...
Creating a higher education advertising campaign that...
In most respects, planning and executing a successful...
Are your student recruitment marketing efforts failing? Do...
There are those that think traditional media is dead and...
So far, our “Recruiting Students” blog series has covered...
Mobile marketing (which began with SMS text messaging in...
Recently we interviewed one of our team experts about a...
When it comes to student recruitment, innovation is...
Are your student housing property marketing efforts...
The advent of digital communication technology has...
In the modern marketplace, paid digital ad campaigns are an...
We’ve covered the basics of creating a successful student...
As a society, we are now firmly ensconced in the digital age
Student housing rental properties, while potentially very...
There’s been a lot of buzz lately about mobile marketing....
Whether you’re recruiting students to your university or a...
Our blog series on “planning an effective modern marketing...
Many property marketers recognize that digital marketing...
In this installment of our Recruiting Students blog series,...
So far our “planning an effective modern marketing...
If you’ve been following our property marketing posts, you...
In good times and bad, advertising is essential for...
As bloggers search for ways to stay relevant and cultivate...
In our almost two decades in business, MSS Media has served...
MSS Media, Inc. is known for creating winning marketing...
In today’s increasingly crowded market, advertising is a...
We talk a lot about the benefits of digital marketing...
Did you know that the best way to successfully engage with...
As student housing property managers struggle to meet their...
For almost all of us, the past few years were a real shock...
As a student recruitment professional, identifying your...
We’ve covered the basics of creating a successful property...
We recently discussed what a state-of-the-art student...
Marketing is no easy task at the best of times, and...
In this fifth post in our Property Marketing for Student...
Are you struggling to meet your recruitment goals? Enhanced...
Traditionally, the back-to-school season (for both fall and...
As a student housing property manager, your target audience...
Despite the growing number of majors and universities...
We recently discussed what a state-of-the-art student...
Are you struggling to meet your occupancy goals? Enhanced...
Suicide is a leading cause of death, with nearly 800,000...
Are you a higher education marketer looking to build your...
Did you know that college students in the United States...
In today’s crowded higher education marketplace, it’s not...
In today’s digital world, traditional advertising methods...
Many campus recruiters recognize that digital marketing...
In today’s crowded market, advertising your student housing...
Work during the Coronavirus pandemic for most, if not all,...
We are living in the age of information overload. Huge...
Each fall, millions of students attending U.S. colleges and...
As we head further and further into an era of online...
The way we shop for products today is drastically different...
Most people don’t realize how much food they throw away...
According to Trading Economics, the U.S. economy grew by...
Back to school time is around the corner, which means that...
Each fall, millions of students attending U.S. colleges and...
When we think about social media marketing, the public...
As we all know by now, millennials and Gen Z are crucial...
In today's campus advertising world, knowing how to speak...
Believe it or not, the end of summer is not too far away....
Although some may question the importance of including...
Though there is a debate on where Generation Z ends and the...
As this year’s Super Bowl approaches, marketers are...
The three-week college basketball tournament that turns...
For large-format outdoor advertising signage seen 24 hours...
The Super Bowl delivers a massive television audience each...
Unbound Miami, 2017: “With a huge shift in the type of...
For us all, life moves on. Millennials are beginning to...
While the “Back-to-School” season is commonly considered...
College students represent one of the most valuable target...
The constant emails and notifications from retailers may...
Flower headbands, good music, and fun in the sun mean...
Millennials are quickly becoming the largest generation by...
According to the Harvard Business Review, two traits that...
Shifts in shopping have been occurring among Millennials....
The buying power that millennials have entices brands and...
Sites like Buzzfeed are a hit among millennials, and...
Sometimes we don’t wake up on the right side of the bed. We...
Today’s students have more technology than 30 years ago....
Students go to college to earn a degree and pursue their...
Classes are in session, and with that comes the excitement...
Facebook conducted a survey to understand the reasons why...
According to new research from Axicom, millennials believe...
Over the next few weeks, classes will be starting, and...
Retailers rake in dollars during back-to-school and college...
College students have been a coveted market for years....
Millennials remain the key age demographic for online...
Executives from the top social media platforms sat down...
