In today's interconnected world, a robust digital marketing strategy is no longer a luxury but a necessity for higher education institutions. Understanding social media usage statistics is paramount to effectively reach prospective students, engage with alumni and build a strong brand presence. Let's dive into some key social media usage statistics that should inform your higher ed digital marketing efforts.
In today's competitive landscape, on-campus recruiting demands more than just a table at the career fair. To truly connect with the next generation of top talent, companies need to speak their...
Gen Z are the first true digital natives. They’ve never known a world without the internet, smartphones and social media. Understanding this cohort (those born roughly between the mid-1990s and the...
Marketing to Generation Z? Traditional marketing tactics often fall flat with this demographic. So how do you capture their interest and build brand loyalty? The answer lies in creating engaging...