We know how important advertising to college students is. But we also know the inherent difficulties. Most young adults don’t watch broadcast TV, listen to terrestrial radio or subscribe to cable. They’ve been taught to be skeptical of advertising and are well acquainted with the use of ad blockers. Include emerging media platforms like Discord in your marketing campaign to reach these lucrative and elusive consumers.
To engage young adults, businesses must utilize new platforms. In the latest installment of our “Advertise to Students with Emerging Media” series, we explore Twitch. Looking to reach a wide swath of...
The latest post in our “Advertise to Students with Emerging Media” series explores Instagram. Learn the most effective ways to reach and engage campus audiences with this popular platform.
Digital marketing has become increasingly commonplace. The majority of adults use Facebook, YouTube and Google. Search and display ads proliferate. But although these platforms are used by the vast...