+ Millennials + Gen Z

Digital marketing has become increasingly commonplace. The majority of adults use Facebook, YouTube and Google. Search and display ads proliferate. But although these platforms are used by the vast majority of young adults, they spend significant time in other virtual venues. Want to advertise to students using emerging media? Learn how to use Snapchat strategically.


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+ millennials-gen-z
hand holding a mobile phone with app icons emanating from it (advertise to students with emerging media)

Advertise to Students with Emerging Media: TikTok

Young adults spend huge amounts of time on new and trending digital media platforms. If you’re looking to drive engagement with this key demographic, you must take advantage of these forums. In this...

+ millennials-gen-z
young adult taking a selfie (social media habits of college students)

The Social Media Habits of College Students Vary by Age

While most college students today are members of Generation Z, millennials are still heavily represented. While these neighboring cohorts have similar digital media preferences, there are some...

+ millennials-gen-z
Person holding mobile phone with TikTop logo on screen (social media habits of college students)

Social Media Habits of College Students by Platform: TikTok

Almost eighty percent of small businesses use social media to connect with their customers. And with good reason! Nearly 5 billion people access social platforms regularly, and that number continues...