+ Millennials + Gen Z

Did you know that the best way to successfully engage with any audience is to understand who they are and what they want? In fact, getting this right is absolutely crucial for any modern marketing campaign. When you take the time to identify specific buyer personas for your intended audience, you’ll have a more complete picture of who they are and how to reach them efficiently and effectively.


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+ millennials-gen-z
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College Recruitment: Identifying Your Target Audience

As a student recruitment professional, identifying your target audience probably seems pretty straightforward. You’re marketing your school or program to high school and/or college students (and...

+ millennials-gen-z
Highway in a rural area with "next steps" written on the road

Property Marketing Best Practices Drive Target Audience Engagement

We’ve covered the basics of creating a successful property marketing campaign and we’ve taken a deep dive into several of the most important components of an effective student housing marketing...

+ millennials-gen-z
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The Benefits of an Integrated Marketing Strategy for Student Housing

In this fifth post in our Property Marketing for Student Housing blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we...