In the modern advertising world, knowing how to speak to Gen Z audiences is crucial to success for the vast majority of marketers. But who are they and what does it take to get through to them? Discover the most effective ways of advertising to Generation Z.
Digital marketing solutions may be the most important part of a successful student recruitment campaign, and videos are a key digital marketing tool. Develop an effective video marketing strategy to...
Today’s post in our successful campus media campaigns case explores how Lyft achieved increased brand awareness and ridership through a nation-wide integrated campus media campaign. Attain your...
Our recent look at the current state of higher ed enrollment covered the challenges of recruiting college students in 2022 and some of the best ways to overcome those issues. As we discussed, digital...