---
title: Marketing News & Events | MSSmedia | Public Relations (2)
description: Public Relations | Updates from the MSSmedia team related to our industry, our company and our customers' success stories (2)
---

[![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com)

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##### + Public Relations (2)

[![Image of iPad and mobile phone with ad](https://info.mssmedia.com/hubfs/Mock%20Up%20Images/JHU%20Engineering/CaseStudies_JHU%20Engineering%20%2810%29.jpg)](https://info.mssmedia.com/blog/how-to-increase-enrollment-with-an-integrated-marketing-strategy)

## [How to Increase Enrollment with an Integrated Marketing Strategy](https://info.mssmedia.com/blog/how-to-increase-enrollment-with-an-integrated-marketing-strategy)

In this installment of our Recruiting Students blog series, we complete the DISCOVER stage of [marketing strategy development](https://info.mssmedia.com/blog/how-to-create-a-successful-student-enrollment-campaign) before moving on to stage two - CREATE. Here we discuss how and why to identify the right mix of paid advertising (both digital and traditional) and earned, owned, and shared media for a successful integrated marketing strategy that will increase student enrollment.

[Read More](https://info.mssmedia.com/blog/how-to-increase-enrollment-with-an-integrated-marketing-strategy)

##### + Popular Topics

[Campus Media](https://info.mssmedia.com/blog/tag/campus-media)

[Digital Media](https://info.mssmedia.com/blog/tag/digital-media)

[Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising)

[Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z)

[Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit)

[Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing)

[Public Relations](https://info.mssmedia.com/blog/tag/public-relations)

[Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing)

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##### + public-relations

[![Illustration of integrated marketing methods](https://info.mssmedia.com/hubfs/Misc%20Images/role-of-imc.jpg)](https://info.mssmedia.com/blog/what-is-an-integrated-marketing-strategy-and-why-do-i-need-one)

## [What Is an Integrated Marketing Strategy and Why Do I Need One?](https://info.mssmedia.com/blog/what-is-an-integrated-marketing-strategy-and-why-do-i-need-one)

So far our “planning an effective modern marketing campaign” series has explored the preparatory work necessary for creating a potent marketing campaign. Our posts on [developing a buyer persona for...](https://info.mssmedia.com/blog/how-do-i-create-a-buyer-persona-why-is-it-important)

[Read More](https://info.mssmedia.com/blog/what-is-an-integrated-marketing-strategy-and-why-do-i-need-one)

##### + public-relations

[![two women walking away through a hallway](https://info.mssmedia.com/hubfs/Images%20Jul2020/Teamwork/Shay_Studios_Miami-187.jpg)](https://info.mssmedia.com/blog/10-steps-to-reach-your-student-housing-property-marketing-goals)

## [10 Steps to Reach Your Student Housing Property Marketing Goals](https://info.mssmedia.com/blog/10-steps-to-reach-your-student-housing-property-marketing-goals)

As student housing property managers struggle to meet their occupancy goals in an intensely competitive environment, many are looking for innovative marketing strategies that will successfully...

[Read More](https://info.mssmedia.com/blog/10-steps-to-reach-your-student-housing-property-marketing-goals)

##### + public-relations

[![Highway in a rural area with "next steps" written on the road](https://info.mssmedia.com/hubfs/Stock%20images/Next%20Steps%20written%20on%20rural.jpeg)](https://info.mssmedia.com/blog/property-marketing-best-practices-drive-target-audience-engagement)

## [Property Marketing Best Practices Drive Target Audience Engagement](https://info.mssmedia.com/blog/property-marketing-best-practices-drive-target-audience-engagement)

We’ve covered the [basics of creating a successful property marketing campaign](https://info.mssmedia.com/blog/successful-campaigns-for-student-housing) and we’ve taken a deep dive into several of the most important components of an effective student housing marketing...

[Read More](https://info.mssmedia.com/blog/property-marketing-best-practices-drive-target-audience-engagement)

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