In this installment of our Recruiting Students blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we discuss how and why to identify the right mix of paid advertising (both digital and traditional) and earned, owned, and shared media for a successful integrated marketing strategy that will increase student enrollment.
So far our “planning an effective modern marketing campaign” series has explored the preparatory work necessary for creating a potent marketing campaign. Our posts on developing a buyer persona for...
As student housing property managers struggle to meet their occupancy goals in an intensely competitive environment, many are looking for innovative marketing strategies that will successfully...
We’ve covered the basics of creating a successful property marketing campaign and we’ve taken a deep dive into several of the most important components of an effective student housing marketing...