+ Public Relations (2)

So far our “planning an effective modern marketing campaign” series has explored the preparatory work necessary for creating a potent marketing campaign. Our posts on developing a buyer persona for your target audience and setting marketing campaign goals cover the first pass of the DISCOVER stage. Today we delve into the CREATE stage of campaign planning as we discuss how and why to identify the right mix of paid advertising (both digital and traditional) and earned, owned, and shared media for a successful integrated marketing strategy.

BE IN THE KNOW

We deliver the latest media tips + insider marketing advice straight to your inbox.
GET ON THE LIST
+ public-relations
two women walking away through a hallway

10 Steps to Reach Your Student Housing Property Marketing Goals

As student housing property managers struggle to meet their occupancy goals in an intensely competitive environment, many are looking for innovative marketing strategies that will successfully...

+ public-relations
Highway in a rural area with "next steps" written on the road

Property Marketing Best Practices Drive Target Audience Engagement

We’ve covered the basics of creating a successful property marketing campaign and we’ve taken a deep dive into several of the most important components of an effective student housing marketing...

+ public-relations
Students outside in front of a large wooden and glass structure

How to Create a Successful Student Enrollment Campaign

We recently discussed what a state-of-the-art student enrollment marketing campaign consists of and how an effective recruitment campaign strengthens your school’s reputation, extends your reach,...