Social media accounted for a third of all digital advertising spending in 2022. And with good reason! Almost 5 billion people across the world use social media, and that number continues to increase. As we discussed recently, emerging media is a critical component of successful digital campus advertising campaigns. Discover what TikTok ads can contribute to your marketing efforts.
The United States is the largest digital advertising market in the world. Spending in this sector is projected to reach $200 billion by 2025. To maximize return on their digital campus advertising...
Today’s post in our successful campus media campaigns series explores how the University of Southern California’s Office of Campus Wellbeing & Education reached hundreds of thousands of college...
In today's digital age, marketers have access to a vast array of tools and tactics to reach their target audience. One of the most important marketing strategies is to create frequent exposure to...