+ The latest in marketing

The college campus is a hub of activity—a vibrant ecosystem where students are constantly moving between classes, clubs, study sessions and social events. For recruiters, the challenge is no longer just being physically present, but strategically engaging with students within the natural rhythm of their daily lives.

BE IN THE KNOW

We deliver the latest media tips + insider marketing advice straight to your inbox.
GET ON THE LIST
Ten Social Media Usage Statistics That Inform Higher Ed Digital Marketing Strategies - open laptop with blue data streaming off of it and a person's hand on the touchpad

Ten Social Media Usage Statistics That Inform Higher Ed Digital Marketing Strategies

In today's interconnected world, a robust digital marketing strategy is no longer a luxury but a necessity for higher education institutions. Understanding social media usage statistics is paramount...

The Importance Of Customer Lifetime Value for College Campus Advertising - hands holding up a sign that says Customer Retention

The Importance Of Customer Lifetime Value for College Campus Advertising

College campus advertising is a powerful tool for brands seeking to build a loyal customer base. The key to maximizing its effectiveness lies in understanding a fundamental marketing metric -...

how to advertise on campus - a woman thinking with two arrows and a question mark above her head

How To Advertise On Campus: Digital Marketing vs. OOH Advertising

Reaching today's college students requires a smart, multi-faceted approach. Forget relying solely on flyers tacked to notice boards. The modern campus is a dynamic environment brimming with digital...