Choosing the right marketing agency for your college or university is a pivotal decision. It's an investment in your institution's future, impacting everything from student recruitment to alumni engagement and overall brand perception. However, the landscape is complex, and missteps can lead to wasted resources and missed opportunities. See five mistakes to avoid when choosing a higher education marketing agency.
Campus media is a multi-million dollar industry, aiming to reach college students at a pivotal point in their development as consumers. But who actually sees these ads? The answer to the question...
The benefits of campus marketing campaigns are many, but where to focus your efforts? With almost 6,000 post-secondary institutions in the United States, it can be hard to choose the right areas to...
Marketing to Generation Z? Traditional marketing tactics often fall flat with this demographic. So how do you capture their interest and build brand loyalty? The answer lies in creating engaging...