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College campuses are becoming increasingly diverse. In fact, only 55% of current post-secondary school students are Caucasian. Targeting other college demographics is an important way to maximize the return on your campus marketing investment. Learn how to advertise to multicultural college students effectively.


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Why College Back-To-School Advertising Is Important

It may seem strange to be talking about college back-to-school advertising for fall when spring has just begun, but there’s no time like the present. Student preparations and purchasing begin months...

Why Advertising at Florida International University Is Valuable

Florida International University (FIU) is a Top 50 public university that drives real talent and innovation in Miami and globally. It is an urban, multi-campus, public research university serving a...

Successful Campus Media Campaigns: UCF's Alcohol Prevention and Health Center

We’ve been sharing a lot of information about campus advertising lately, but we know you want more than facts, figures, and how to’s. This is the first post in our campus advertising case study...