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The ability to implement location targeting is one of the best features of local pay-per-click (PPC) advertising. Learn how using location specific geo-targeted advertisements can increase college enrollment.


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Why Advertising at Virginia Commonwealth University Is Valuable

Founded in 1838, Virginia Commonwealth University (or VCU) is ranked a top 100 research university by the National Science Foundation and is home to one of the top-ranked public graduate arts...

Successful Campus Media Campaigns: Lyft

Today’s post in our successful campus media campaigns case explores how Lyft achieved increased brand awareness and ridership through a nation-wide integrated campus media campaign. Attain your...

How to Advertise to Low HHI College Students (a Growing Audience)

The share of American adults who live in middle class households has steadily contracted in the past five decades, while the percentage of low income households continues to rise. Almost one-third of...