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Social media accounted for a third of all digital advertising spending in 2022. And with good reason! Almost 5 billion people across the world use social media, and that number continues to increase. As we discussed recently, emerging media is a critical component of successful digital campus advertising campaigns. Discover what TikTok ads can contribute to your marketing efforts.


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Digital Campus Advertising by Platform: Snapchat

The United States is the largest digital advertising market in the world. Spending in this sector is projected to reach $200 billion by 2025. To maximize return on their digital campus advertising...

Successful Campus Media Campaigns: USC Campus Wellbeing and Education

Today’s post in our successful campus media campaigns series explores how the University of Southern California’s Office of Campus Wellbeing & Education reached hundreds of thousands of college...

Top Marketing Strategies: Frequent Exposure & Location Targeting

In today's digital age, marketers have access to a vast array of tools and tactics to reach their target audience. One of the most important marketing strategies is to create frequent exposure to...