The benefits of campus marketing campaigns are many, but where to focus your efforts? With almost 6,000 post-secondary institutions in the United States, it can be hard to choose the right areas to target. Let’s explore the best colleges for advertising to students.
Marketing to Generation Z? Traditional marketing tactics often fall flat with this demographic. So how do you capture their interest and build brand loyalty? The answer lies in creating engaging...
In today's interconnected world, universities are increasingly looking beyond the country’s for students. International student recruitment has become a significant strategy for many institutions,...
In today's hyper-competitive advertising landscape, simply throwing money at ad campaigns is no longer a winning strategy. To truly succeed, businesses must utilize facts and figures to optimize...