For years, out-of-home (OOH) advertisingwas considered a less measurable medium than its digital counterparts. While the impact of billboards, transit ads and digital screens on brand awareness was undeniable, quantifying their precise contribution to marketing goals seemed impossible. But the landscape is rapidly changing. We're entering an era where OOH is becoming increasingly measurable, offering advertisers a clearer understanding of its value for marketing and the marketing mix.
Choosing the right marketing agency for your college or university is a pivotal decision. It's an investment in your institution's future, impacting everything from student recruitment to alumni...
Campus media is a multi-million dollar industry, aiming to reach college students at a pivotal point in their development as consumers. But who actually sees these ads? The answer to the question...
The benefits of campus marketing campaigns are many, but where to focus your efforts? With almost 6,000 post-secondary institutions in the United States, it can be hard to choose the right areas to...