If you are trying to reach college students today, you already know the organic reach game is harder than ever. Algorithms change weekly, and Gen Z’s BS detector is sharper than any of their predecessors’. This is where a strategic approach to marketing through social media—specifically paid advertising—becomes your most powerful tool. Here’s how to craft paid social campaigns that actually resonate with the campus crowd in 2025.
In the dynamic world of university advertising, effective marketing is crucial for engaging the campus community. Traditional methods, while still relevant, often face challenges in terms of reach,...
As the autumn colors fade, businesses have a unique opportunity to plan for a time of fresh energy and renewal—the "spring back-to-school" season! While not as universally recognized as its fall...
The college campus is a hub of activity—a vibrant ecosystem where students are constantly moving between classes, clubs, study sessions and social events. For recruiters, the challenge is no longer...