--- title: Marketing News & Events | MSSmedia description: Updates from the MSSmedia team related to our industry, our company and our customers' success stories --- [![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com) - [Expertise](https://mssmedia.com/our-expertise/) - [Media + Advertising](https://mssmedia.com/our-expertise/mediaadvertising/) - [Digital Media](https://mssmedia.com/our-expertise/digital-advertising-management/) - [Public Relations](https://mssmedia.com/our-expertise/public-relations/) - [Campus Marketing](https://info.mssmedia.com/campus-marketing) - [Higher Ed Marketing](https://info.mssmedia.com/higher-ed-pillar-content) - [Property Marketing](https://info.mssmedia.com/property-marketing) - [Government](https://mssmedia.com/government) - [Work](https://mssmedia.com/our-work/) - [About](https://mssmedia.com/about/) - [Blog](https://info.mssmedia.com/blog) - [Let's Collaborate](https://mssmedia.com/lets-collaborate/) ### EXPERT PERSPECTIVES # Newsworthy + Notable [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ##### + The latest in marketing [![red, white, and black Buyer's Journey infographic image (campus retail media networks as part of a full-funnel campus media campaign))](https://info.mssmedia.com/hubfs/Infographic%20Snippets%20for%20Blog/BuyersJourney-Pillar.png)](https://info.mssmedia.com/blog/campus-retail-media-networks) ## [Campus Retail Media Networks Amplify Modern Campus Marketing Campaigns](https://info.mssmedia.com/blog/campus-retail-media-networks) For years, building an authentic brand presence on college campuses has relied on high-impact experiential and out-of-home (OOH) touchpoints. These traditional channels remain unmatched for driving top-of-funnel brand awareness, cultural relevance, and emotional resonance with Gen Z. But as the campus media landscape evolves, marketing departments face a new challenge: bridging the gap between broad brand awareness and immediate point-of-sale action. This is where campus retail media networks (RMNs) complete the picture. By integrating physical and digital commercial touchpoints (like university bookstore apps, campus market checkout screens, and coffee shop digital boards) directly with closed-loop point-of-sale (POS) systems, campus RMNs act as the essential conversion engine that turns high-impact campus awareness into measurable, bottom-of-funnel sales. [Read More](https://info.mssmedia.com/blog/campus-retail-media-networks) ##### + Popular Topics [Campus Media](https://info.mssmedia.com/blog/tag/campus-media) [Digital Media](https://info.mssmedia.com/blog/tag/digital-media) [Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising) [Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z) [Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit) [Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing) [Public Relations](https://info.mssmedia.com/blog/tag/public-relations) [Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing) ##### + Search ### BE IN THE KNOW We deliver the latest media tips + insider marketing advice straight to your inbox. [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) [![Phygital Media - hands holding a mobile phone showing a map to a target location](https://info.mssmedia.com/hubfs/Female%20fingers%20touching%20smartphone%20with%20map-1.jpeg)](https://info.mssmedia.com/blog/the-rise-of-phygital-qr-codes-that-actually-convert) ## [The Rise of 'Phygital': QR Codes that Actually Convert](https://info.mssmedia.com/blog/the-rise-of-phygital-qr-codes-that-actually-convert) Every fall, brands pour millions into college campus out-of-home (OOH) media, yet most fail at the handoff between offline exposure and digital action. Embracing "phygital" marketing (the seamless... [Read More](https://info.mssmedia.com/blog/the-rise-of-phygital-qr-codes-that-actually-convert) [![Connected TV advertising strategy for campus marketing - The Value of CTV infographic](https://info.mssmedia.com/hubfs/Infographic%20Snippets%20for%20Blog/MSSMedia%20Value%20of%20CTV%20crop.jpg)](https://info.mssmedia.com/blog/a-connected-tv-advertising-strategy-is-the-missing-link-in-your-campus-marketing) ## [A Connected TV Advertising Strategy is the Missing Link in Your Campus Marketing](https://info.mssmedia.com/blog/a-connected-tv-advertising-strategy-is-the-missing-link-in-your-campus-marketing) If your marketing department is still relying heavily on legacy TV channels or solely on social media feeds to reach college students, you’re missing where Gen Z spends the bulk of their screen time. [Read More](https://info.mssmedia.com/blog/a-connected-tv-advertising-strategy-is-the-missing-link-in-your-campus-marketing) [![A group of young people walking with a building behind them. Campus media for generation alpha.](https://info.mssmedia.com/hubfs/Stock%20images/ummano-dias-bxp6MjHuqQs-unsplash.jpg)](https://info.mssmedia.com/blog/generation-alpha-is-coming-how-campus-media-changes) ## [Generation Alpha is Coming: How Campus Media Changes](https://info.mssmedia.com/blog/generation-alpha-is-coming-how-campus-media-changes) While marketing departments are still fine-tuning their approaches to [Gen Z](https://info.mssmedia.com/blog/decoding-the-digital-natives-a-deep-dive-into-gen-z-psychographics), a new demographic shift is looming on the horizon. The oldest members of [Generation Alpha](https://www.aecf.org/blog/what-is-generation-alpha) (born 2010–2024) are entering... [Read More](https://info.mssmedia.com/blog/generation-alpha-is-coming-how-campus-media-changes) [All posts](https://info.mssmedia.com/blog/all) [Next](https://info.mssmedia.com/blog/page/2) Media + PR agency specializing in Education, Government, Real Estate & Lifestyle. © 2026 MSSmedia