In today's competitive landscape, on-campus recruiting demands more than just a table at the career fair. To truly connect with the next generation of top talent, companies need to speak their language and be where they are. Forging relationships with student media organizations and student influencers on campus is no longer a "nice-to-have" but a strategic imperative.
Gen Z are the first true digital natives. They’ve never known a world without the internet, smartphones and social media. Understanding this cohort (those born roughly between the mid-1990s and the...
Choosing a college or university is a significant decision, influenced by factors like location, community ties and local reputation. When it comes to higher education marketing, ignoring the power...
Let's face it, blasting the same generic message to every student on campus is about as effective as shouting into the wind. Today's students are savvy, bombarded with information and they crave...