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Choosing a college or university is a significant decision, influenced by factors like location, community ties and local reputation. When it comes to higher education marketing, ignoring the power of local SEO leaves potential enrollees on the table. You might have the best programs and faculty, but if local prospective students can't easily find you online, you're missing out. Discover actionable local SEO strategies that boost visibility, attract local students and strengthen community engagement.

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5 Ways to Craft a Dynamite Customized Campus Media Campaign

Let's face it, blasting the same generic message to every student on campus is about as effective as shouting into the wind. Today's students are savvy, bombarded with information and they crave...

Marketing To Generation Z: Gamification and Interactive Content - a group of young adults playing video games

Marketing And Marketing Mix: The Increasing Measurability Of OOH

For years, out-of-home (OOH) advertisingwas considered a less measurable medium than its digital counterparts. While the impact of billboards, transit ads and digital screens on brand awareness was...

higher education marketing agency - person sitting on a wooden bench, using a laptop with a mobile phone, red notebook and pencil next to her

5 Mistakes to Avoid When Choosing a Higher Education Marketing Agency

Choosing the right marketing agency for your college or university is a pivotal decision. It's an investment in your institution's future, impacting everything from student recruitment to alumni...