+ The latest in marketing

Today’s post in our successful campus media campaigns series explores how Tulane University reached thousands of college students every day with compelling and informative messaging, driving program and event awareness. Learn how campus advertising can do the same for your organization.


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What Is Marketing? (Creating a Cohesive Narrative for Consumers)

What is marketing? More than a series of one-off campaigns or initiatives, marketing is the glue that holds everything together - from your product or service to your customer experience to your...

Why University Ads Are Important for Spring Back-To-School Marketing

The spring back-to-school season is a great time for businesses to reach out to college students. Scholars are often looking for new products and services as they head into second semester. This is...

Graduate Recruitment - 7 Marketing Strategies to Increase Enrollment

While undergraduate programs have struggled with declining enrollments, the overall graduate recruitment picture is fairly positive. Most institutions are seeing post grad program applications remain...