---
title: Marketing News & Events | MSSmedia (10)
description: Updates from the MSSmedia team related to our industry, our company and our customers' success stories (10)
---

[![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com)

- [Expertise](https://mssmedia.com/our-expertise/) 
    - [Media + Advertising](https://mssmedia.com/our-expertise/mediaadvertising/)
    - [Digital Media](https://mssmedia.com/our-expertise/digital-advertising-management/)
    - [Public Relations](https://mssmedia.com/our-expertise/public-relations/)
    - [Campus Marketing](https://info.mssmedia.com/campus-marketing)
    - [Higher Ed Marketing](https://info.mssmedia.com/higher-ed-pillar-content)
    - [Property Marketing](https://info.mssmedia.com/property-marketing)
- [Government](https://mssmedia.com/government)
- [Work](https://mssmedia.com/our-work/)
- [About](https://mssmedia.com/about/)
- [Blog](https://info.mssmedia.com/blog)
- [Let's Collaborate](https://mssmedia.com/lets-collaborate/)

### EXPERT PERSPECTIVES

# Newsworthy + Notable

[![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a)

##### + The latest in marketing

[![](https://info.mssmedia.com/hubfs/Campus%20creative%20sign.jpeg)](https://info.mssmedia.com/blog/what-does-the-campus-marketplace-look-like-in-2025)

## [What does the campus marketplace look like in 2025?](https://info.mssmedia.com/blog/what-does-the-campus-marketplace-look-like-in-2025)

To understand how and why to advertise to college students, you must understand the current state of the campus marketplace. While the higher education sector has faced difficult times in recent years, today the collegiate audience is diverse and growing. Discover what the campus marketplace looks like in 2025.

[Read More](https://info.mssmedia.com/blog/what-does-the-campus-marketplace-look-like-in-2025)

##### + Popular Topics

[Campus Media](https://info.mssmedia.com/blog/tag/campus-media)

[Digital Media](https://info.mssmedia.com/blog/tag/digital-media)

[Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising)

[Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z)

[Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit)

[Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing)

[Public Relations](https://info.mssmedia.com/blog/tag/public-relations)

[Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing)

##### + Search

### BE IN THE KNOW

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[![digital marketing agency employee sitting on a bench while using a laptop with a mobile phone and a notebook next to her](https://info.mssmedia.com/hubfs/Images%20Jul2020/Teamwork/Shay_Studios_Miami-140.jpg)](https://info.mssmedia.com/blog/four-reasons-market-segmentation-is-important)

## [Four Reasons Market Segmentation Is Important](https://info.mssmedia.com/blog/four-reasons-market-segmentation-is-important)

Now more than ever, businesses face the challenge of reaching the right customers with the right message. This is where market segmentation comes into play. By dividing a broad market into smaller,...

[Read More](https://info.mssmedia.com/blog/four-reasons-market-segmentation-is-important)

[![](https://info.mssmedia.com/hubfs/Mock%20Up%20Images/UH%20Nursing/UH%20Case%20Study.jpg)](https://info.mssmedia.com/blog/campus-takeovers)

## [Traditional Campus Media: Campus Takeovers](https://info.mssmedia.com/blog/campus-takeovers)

Looking to make an advertising splash? Consider a campus takeover event! Designed to increase brand awareness among young adults, this high impact tactic is one of the most effective traditional...

[Read More](https://info.mssmedia.com/blog/campus-takeovers)

[![ILSTU CoB Accelerator Program OOH Campus Branding image](https://info.mssmedia.com/hubfs/Mock%20Up%20Images/ILSTU%20-%20CoB%20Accelerator%20Program%202023-09_OOH%20Campus%20Branding%20cropped%20image.png)](https://info.mssmedia.com/blog/successful-campus-media-campaigns-ilstu-cob-accelerator-program)

## [Successful Campus Media Campaigns: ILSTU CoB Accelerator Program](https://info.mssmedia.com/blog/successful-campus-media-campaigns-ilstu-cob-accelerator-program)

Today’s post in our successful campus media campaigns series explores how Illinois State University's College of Business helped the college reach qualified students with compelling and informative...

[Read More](https://info.mssmedia.com/blog/successful-campus-media-campaigns-ilstu-cob-accelerator-program)

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Government, Real Estate & Lifestyle.

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