Successful Campus Media Campaigns: Clinical Trials

Today’s post in our successful campus media campaigns series explores how how several clinical research organizations reach college students across the country with compelling messaging, driving website traffic and trial enrollment. Learn how to create equally successful campus recruitment campaigns.

Objective: 

MSS Media Inc. are providing ongoing media buy and placement services for several clinical research organizations as they work to drive website traffic and enrollment in clinical trials through a variety of campus recruitment campaigns.

To help reach their enrollment objectives, these companies utilize signage containing:

• Eye catching images
• Compelling messaging
• QR codes students can scan with their mobile phones to learn more
• Websites students can visit for more information and to enroll
• Phone numbers students can call for more information

Segal Trials 

Segal Trials runs multiple enrollment campaigns throughout the year. Media placements include bus shelters throughout the Florida International University (FIU) campus. For maximum impact and exposure, they often “wrap” the shelters with their messaging.

+ Discover the value of advertising to students at FIU.

Pharmaron

Pharmaron recently ran an integrated campus recruitment campaign promoting clinical studies in the Baltimore area. Media placements included bus shelters  at both Towson University and Coppin State University.  Digital in-app mobile advertisements amplified the campaign results, contributing 250K impressions and 783 clicks to their website in just two short months.

+ Discover the value of advertising to students at Coppin State.

CenExel

CenExel is running an enrollment campaign using media placements at Temple University newspaper kiosks.

Executed:

• Traditional media
• OOH advertising
• Transit advertising
• Digital media
• Integrated advertising
• Campus advertising
• Strategic media buying and planning

Results: 

By placing OOH and transit ads throughout multiple campuses, we’re helping various clinical research organizations reach tens of thousands of students on a daily basis. Layering digital campus recruitment tactics on top of these efforts extends reach and amplifies the effect of each integrated media campaign.

See other successful campus media campaigns in action:

• UCF's Alcohol Prevention and Health Center
• Florida State University's College of Business
• ACC's University Village
• Greystar's 24 Jones
• Greystar's SoCam 290
• Lyft
• University of Houston's College of Nursing
• Spotify
• Target
• Air National Guard
• Army National Guard
• Army ROTC
• Spectrum
  
• Amazon
• GNC
• SHI
• USC Campus Wellbeing and Education
• Firefly Festival
  
• Rutgers - School of Management and Labor Relations
• Tulane University Study Abroad
• USC Gould School of Law
• USC Civic Engagement
• TIAA
• NIH All of Us Campaign
• Towson ATOD
• UCF Green Dot
• UI Health
• Live Nation

Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.

Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!