---
title: "Successful Campus Media Campaigns: Clinical Trials"
description: Learn how to drive website traffic and enrollment with our successful campus media campaigns series. Today’s example - clinical research organizations.
image: https://info.mssmedia.com/hubfs/Live%20Campaign%20Images/Pharmaron%20-%20Shelters%20crop.png
---

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# Successful Campus Media Campaigns: Clinical Trials

 Topics: [Digital Media](https://info.mssmedia.com/blog/topic/digital-media), [Media + Advertising](https://info.mssmedia.com/blog/topic/media-advertising), [Campus Media](https://info.mssmedia.com/blog/topic/campus-media) 

 Posted by: [Marketing](https://info.mssmedia.com/blog/author/marketing)

Today’s post in our successful campus media campaigns series explores how how several clinical research organizations reach college students across the country with compelling messaging, driving website traffic and trial enrollment. Learn how to create equally successful campus recruitment campaigns.

![Successful campus media campaigns (campus recruitment campaigns) - Pharmaron bus shelter placements](https://info.mssmedia.com/hs-fs/hubfs/Live%20Campaign%20Images/Pharmaron%20-%20Shelters%20crop.png?width=481&height=347&name=Pharmaron%20-%20Shelters%20crop.png)

 

## Objective: 

MSS Media Inc. are providing ongoing media buy and placement services for several clinical research organizations as they work to drive website traffic and enrollment in clinical trials through a variety of campus recruitment campaigns.

To help reach their enrollment objectives, these companies utilize signage containing:

- Eye catching images
- Compelling messaging
- QR codes students can scan with their mobile phones to learn more
- Websites students can visit for more information and to enroll
- Phone numbers students can call for more information

 

![MSS Media - Value of Campus Advertising](https://info.mssmedia.com/hs-fs/hubfs/Infographic%20Snippets%20for%20Blog/MSS%20Media%20-%20Value%20of%20Campus%20Advertising.jpg?width=750&height=500&name=MSS%20Media%20-%20Value%20of%20Campus%20Advertising.jpg)

 

[![VIEW OUR MARKETING TOOLKIT](https://no-cache.hubspot.com/cta/default/6893619/eef74d23-567c-4feb-b570-52f427df0a1e.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/eef74d23-567c-4feb-b570-52f427df0a1e)

 

## Segal Trials 

[Segal Trials](https://www.segaltrials.com/) runs multiple enrollment campaigns throughout the year. Media placements include bus shelters throughout the [Florida International University](https://www.fiu.edu/) (FIU) campus. For maximum impact and exposure, they often “wrap” the shelters with their messaging.

 

![MSS Media, Inc. Campus Advertising - FIU Segal Trials transit advertising bus shelter advertising](https://info.mssmedia.com/hs-fs/hubfs/Live%20Campaign%20Images/FIU%20Segal%20Trials%202024%20crop.png?width=792&height=752&name=FIU%20Segal%20Trials%202024%20crop.png)

 

[+ Discover the value of advertising to students at FIU.](https://info.mssmedia.com/blog/why-advertising-at-florida-international-university-is-valuable)

 

## Pharmaron

[Pharmaron](https://www.pharmaron.com/) recently ran an integrated campus recruitment campaign promoting clinical studies in the Baltimore area. Media placements included bus shelters  at both [Towson University](https://www.towson.edu/) and [Coppin State University](https://www.coppin.edu/).  Digital in-app mobile advertisements amplified the campaign results, contributing 250K impressions and 783 clicks to their website in just two short months.

[**+ Discover the value of advertising to students at Coppin State.**](https://info.mssmedia.com/blog/why-advertising-to-students-at-coppin-state-is-valuable)

## CenExel

CenExel is running an enrollment campaign using media placements at [Temple University](https://www.temple.edu/) newspaper kiosks.

![MSS Media, Inc. Campus Advertising - CenExel enrollment campaign - Temple University advertising](https://info.mssmedia.com/hs-fs/hubfs/Live%20Campaign%20Images/CenExel.png?width=464&height=880&name=CenExel.png)

## Executed:

- Traditional media
- OOH advertising
- Transit advertising
- Digital media
- Integrated advertising
- Campus advertising
- Strategic media buying and planning

 

![MSSmedia OOH and DOOH](https://info.mssmedia.com/hs-fs/hubfs/Infographic%20Snippets%20for%20Blog/MSSmedia%20OOH%20and%20DOOH.jpg?width=620&height=257&name=MSSmedia%20OOH%20and%20DOOH.jpg)

 

[![VIEW OUR MARKETING TOOLKIT](https://no-cache.hubspot.com/cta/default/6893619/eef74d23-567c-4feb-b570-52f427df0a1e.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/eef74d23-567c-4feb-b570-52f427df0a1e)

 

## Results: 

By placing OOH and transit ads throughout multiple campuses, we’re helping various clinical research organizations reach tens of thousands of students on a daily basis. Layering digital campus recruitment tactics on top of these efforts extends reach and amplifies the effect of each integrated media campaign.

 

> **See other successful campus media campaigns in action:**
> 
> - [UCF's Alcohol Prevention and Health Center](https://info.mssmedia.com/blog/successful-campus-media-campaigns-ucf's-alcohol-prevention-and-health-center)
> - [Florida State University's College of Business](https://info.mssmedia.com/blog/successful-campus-media-campaigns-fsu-college-of-business)
> - [**ACC's University Village**](https://info.mssmedia.com/blog/successful-campus-media-campaigns-accs-university-village-towson)
> - **[Greystar's 24 Jones](https://info.mssmedia.com/blog/successful-campus-media-campaigns-greystars-24-jones)**
> - [**Greystar's SoCam 290**](https://info.mssmedia.com/blog/successful-campus-media-campaigns-greystars-socam-290)
> - **[Lyft](https://info.mssmedia.com/blog/successful-campus-media-campaigns-lyft)**
> - **[University of Houston's College of Nursing](https://info.mssmedia.com/blog/successful-campus-media-campaigns-uh-college-of-nursing)**
> - **[Spotify](https://info.mssmedia.com/blog/successful-campus-media-campaigns-spotify)**
> - [**Target**](https://info.mssmedia.com/blog/successful-campus-media-campaigns-target)
> - [**Air National Guard**](https://info.mssmedia.com/blog/successful-campus-media-campaigns-air-national-guard)
> - [**Army National Guard**](https://info.mssmedia.com/blog/successful-campus-media-campaigns-army-national-guard)
> - [Army ROTC](https://info.mssmedia.com/blog/successful-campus-media-campaigns-military-recruitment-rotc)
> - [Spectrum](https://info.mssmedia.com/blog/successful-campus-media-campaigns-spectrum)
> - [Amazon](https://info.mssmedia.com/blog/successful-campus-media-campaigns-amazon)
> - [GNC](https://info.mssmedia.com/blog/successful-campus-media-campaigns-gnc)
> - [SHI](https://info.mssmedia.com/blog/successful-campus-media-campaigns-shi)
> - [USC Campus Wellbeing and Education](https://info.mssmedia.com/blog/successful-campus-media-campaigns-usc-campus-wellbeing-and-education)
> - [Firefly Festival](https://info.mssmedia.com/blog/successful-campus-media-campaigns-firefly-festival)
> - [Rutgers - School of Management and Labor Relations](https://info.mssmedia.com/blog/successful-campus-media-campaigns-rutgers-school-of-management-and-labor-relations)
> - [Tulane University Study Abroad](https://info.mssmedia.com/blog/successful-campus-media-campaigns-tulane-university-study-abroad)
> - [USC Gould School of Law](https://info.mssmedia.com/blog/top-student-recruitment-strategies-testimonials-influencer-marketing)
> - [USC Civic Engagement](https://info.mssmedia.com/blog/successful-campus-media-campaigns-usc-civic-engagement)
> - [TIAA](https://info.mssmedia.com/blog/successful-campus-media-campaigns-tiaa)
> - [**NIH All of Us Campaign**](https://info.mssmedia.com/blog/successful-campus-media-campaigns-nih-all-of-us)
> - **[Towson ATOD](https://info.mssmedia.com/blog/successful-campus-media-campaigns-towson-university-atod)**
> - **[UCF Green Dot](https://info.mssmedia.com/blog/successful-campus-media-campaigns-green-dot-ucf)**
> - **[UI Health](https://info.mssmedia.com/blog/successful-campus-media-campaigns-ui-health)**
> - **[Live Nation](https://info.mssmedia.com/blog/successful-campus-media-campaigns-live-nation)**

 

Are you ready to create your own successful campus media campaign? **See our complete guide to advertising to university students.**

 

[![OUR CAMPUS ADVERTISING APPROACH](https://no-cache.hubspot.com/cta/default/6893619/03aae2cf-8fac-4a00-acaf-f38168345b0a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/03aae2cf-8fac-4a00-acaf-f38168345b0a)

 

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## [Successful Campus Media Campaigns: YWCA McLean County](https://info.mssmedia.com/blog/successful-campus-media-campaigns-ywca-mclean-county)

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