+ Campus Media (2)

Almost eighty percent of small businesses use social media to connect with their customers. And with good reason! Nearly 5 billion people access social platforms regularly, and that number continues to increase. As we discussed previously, emerging media is an important component of successful university advertising. This post continues our exploration of the social media habits of college students by platform.  Discover the relevance of TikTok for campus marketing.

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+ campus-media
Snapchat icon (Social Media Habits of College Students by Platform: Snapchat)

Social Media Habits of College Students by Platform: Snapchat

To advertise to students effectively, you must understand how they consume content of all types. This post continues our exploration of the social media habits of college students by platform. Learn...

+ campus-media
Social media habits of college students (college students using smartphones & laptops)

Social Media Habits of College Students by Platform: Facebook

While campus marketing is primarily a traditional media endeavor, digital media has an important part to play in creating a successful campaign. Join us as we continue to explore the social media...

+ campus-media
Live campaign image - TIAA bus card on USC bus.

Successful Campus Media Campaigns: Green Dot UCF

Today’s post in our successful campus media campaigns series explores how the University of Central Florida's Green Dot initiative is reaching tens of thousands of students with compelling messaging,...