As the autumn colors fade, businesses have a unique opportunity to plan for a time of fresh energy and renewal—the "spring back-to-school" season! While not as universally recognized as its fall counterpart, this period presents a prime chance to connect with college students and families preparing for the final stretch of the academic year, or even planning for summer programs and the next school year. How do you cultivate a spring back-to-school marketing plan that truly blooms? Let's dig in!
The college campus is a hub of activity—a vibrant ecosystem where students are constantly moving between classes, clubs, study sessions and social events. For recruiters, the challenge is no longer...
College campus advertising is a powerful tool for brands seeking to build a loyal customer base. The key to maximizing its effectiveness lies in understanding a fundamental marketing metric -...
Reaching today's college students requires a smart, multi-faceted approach. Forget relying solely on flyers tacked to notice boards. The modern campus is a dynamic environment brimming with digital...