Reaching today's college students requires a smart, multi-faceted approach. Forget relying solely on flyers tacked to notice boards. The modern campus is a dynamic environment brimming with digital natives. So when considering how to advertise on campus, you'll inevitably face a key question. How to advertise on campus most effectively - digital marketing or out-of-home (OOH) advertising? Read on for the answer!
Campus marketing is a unique beast. It's about connecting with a specific, discerning and highly networked demographic. Many businesses recognize the immense potential of this market and seek out...
In today's competitive landscape, on-campus recruiting demands more than just a table at the career fair. To truly connect with the next generation of top talent, companies need to speak their...
Let's face it, blasting the same generic message to every student on campus is about as effective as shouting into the wind. Today's students are savvy, bombarded with information and they crave...