Retailers rake in dollars during back-to-school and college shopping. Holiday shopping is the highest spending period, but back-to-school shopping comes in second with an estimated $68 billion to be spent in the next few weeks.
Retailers rake in dollars during back-to-school and college shopping. Holiday shopping is the highest spending period, but back-to-school shopping comes in second with an estimated $68 billion to be spent in the next few weeks.
College students have been a coveted market for years. College students are now harder to reach than in previous years due to media fragmentation. At this stage in life, students have not formed...