To advertise to students effectively, you must understand the best ways to reach and influence them. Because this target audience spends so much time on social media, it’s essential that you incorporate these platforms into your university advertising campaigns. Looking to maximize your digital campus marketing ROI? Join us as we explore the social media habits of college students by platform, beginning with YouTube.
Previously we explored ways to harness the energy of digital ads and the power of PPC (pay per click advertising). Today we take a deeper look at social media ads, which make up a steadily increasing...
The world of digital marketing, while still relatively new, changes rapidly. To engage young adults, businesses must implement cutting edge tactics and utilize emerging media platforms. Discover the...
Student health is essential to student success. And student success is essential to maintaining a flourishing institution. Whether you’re looking to bring attention to a mental health app or your...