Reaching today's college students requires a smart, multi-faceted approach. Forget relying solely on flyers tacked to notice boards. The modern campus is a dynamic environment brimming with digital natives. So when considering how to advertise on campus, you'll inevitably face a key question. How to advertise on campus most effectively - digital marketing or out-of-home (OOH) advertising? Read on for the answer!
In today's competitive landscape, on-campus recruiting demands more than just a table at the career fair. To truly connect with the next generation of top talent, companies need to speak their...
Choosing a college or university is a significant decision, influenced by factors like location, community ties and local reputation. When it comes to higher education marketing, ignoring the power...
Marketing to Generation Z? Traditional marketing tactics often fall flat with this demographic. So how do you capture their interest and build brand loyalty? The answer lies in creating engaging...