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higher education marketing - local SEO strategy - student using mobile phone

Choosing a college or university is a significant decision, influenced by factors like location, community ties and local reputation. When it comes to higher education marketing, ignoring the power of local SEO leaves potential enrollees on the table. You might have the best programs and faculty, but if local prospective students can't easily find you online, you're missing out. Discover actionable local SEO strategies that boost visibility, attract local students and strengthen community engagement.

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    + digital-media
    Marketing To Generation Z: Gamification and Interactive Content - a group of young adults playing video games

    Marketing To Generation Z: Gamification and Interactive Content

    Marketing to Generation Z? Traditional marketing tactics often fall flat with this demographic. So how do you capture their interest and build brand loyalty? The answer lies in creating engaging...

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    + digital-media
    digital marketing agency employee sitting on a bench while using a laptop with a mobile phone and a notebook next to her

    Four Reasons Market Segmentation Is Important

    Now more than ever, businesses face the challenge of reaching the right customers with the right message. This is where market segmentation comes into play. By dividing a broad market into smaller,...

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    + digital-media
    advertise to students with emerging media: audio streaming platforms (young woman using headphones to listen to music on her mobile phone)

    Advertise to Students with Emerging Media: Audio Streaming Platforms

    Traditional advertising methods alone are no longer enough to maintain competitiveness in the media and marketing space. Incorporating emerging media into campus marketing campaigns is a highly...

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