+ Digital Media

If you are trying to reach college students today, you already know the organic reach game is harder than ever. Algorithms change weekly, and Gen Z’s BS detector is sharper than any of their predecessors’. This is where a strategic approach to marketing through social media—specifically paid advertising—becomes your most powerful tool. Here’s how to craft paid social campaigns that actually resonate with the campus crowd in 2025.

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Cultivating Your Spring Back-to-School Marketing Plan: road sign that says "spring" with a blue, cloudy sky behind

AI for Campus Marketing: A Revolution

In the dynamic world of university advertising, effective marketing is crucial for engaging the campus community. Traditional methods, while still relevant, often face challenges in terms of reach,...

+ digital-media
Ten Social Media Usage Statistics That Inform Higher Ed Digital Marketing Strategies - open laptop with blue data streaming off of it and a person's hand on the touchpad

Ten Social Media Usage Statistics That Inform Higher Ed Digital Marketing Strategies

In today's interconnected world, a robust digital marketing strategy is no longer a luxury but a necessity for higher education institutions. Understanding social media usage statistics is paramount...

+ digital-media
how to advertise on campus - a woman thinking with two arrows and a question mark above her head

How To Advertise On Campus: Digital Marketing vs. OOH Advertising

Reaching today's college students requires a smart, multi-faceted approach. Forget relying solely on flyers tacked to notice boards. The modern campus is a dynamic environment brimming with digital...