In this installment of our Recruiting Students blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we discuss how and why to identify the right mix of paid advertising (both digital and traditional) and earned, owned, and shared media for a successful integrated marketing strategy that will increase student enrollment.
So far our “planning an effective modern marketing campaign” series has explored the preparatory work necessary for creating a potent marketing campaign. Our posts on developing a buyer persona for...
MSS Media, Inc. is known for creating winning marketing strategies and building award-worthy campaigns that help our clients connect effectively and efficiently with their target audiences to deliver...
We talk a lot about the benefits of digital marketing tactics in this space, from reaching consumers where they are to amplifying branding efforts, extending marketing reach and building deeper...