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Student housing rental properties, while potentially very lucrative, face several challenges in today’s changing world. As the student housing market has become more crowded, residences compete for renters on the basis of their convenience, amenities, privacy, pricing, and space. Meanwhile, with the advancement of online education, the market base is changing. Property managers who were already dealing with high tenant turnover (the price of doing business with the college demographic) now confront the possibility of reduced demand.

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Mobile Marketing Overview & Best Practices

There’s been a lot of buzz lately about mobile marketing. But what exactly is mobile marketing? Should you consider adding it to your marketing plan, and if so, why? How do you do mobile marketing...

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3 Key Digital Marketing Solutions for Increasing Student Enrollment

Whether you’re recruiting students to your university or a specific major, graduate program, or other campus initiative, digital marketing solutions are non-negotiable. Earlier in our Recruiting...

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Digital Marketing Solutions That Drive Property Marketing Success

Many property marketers recognize that digital marketing solutions are an important part of their efforts to increase heads in beds. However, marketing directors may not realize how essential new...