As a society, we are now firmly ensconced in the digital age. In this highly dynamic landscape, emerging digital technologies and platforms have an increasingly important role to play in the world of marketing. Making use of new and trending platforms is especially important when trying to engage young adults. Discover effective ways to integrate emerging media into your university advertising efforts.
As we previously discussed, spring back-to-school advertising is an important long-term proposition for many businesses targeting college students (and their families). Incorporate these four college...
When it comes to effective college media strategies, you can’t go wrong with online advertising. When used appropriately, this tactic not only offers powerful reach and engagement, it’s also...
We’ve discussed the continuing benefits of traditional campus media, but we’re also well aware that the vast majority of university attendees are deeply enmeshed in the digital landscape, making...