---
title: Marketing News & Events | MSSmedia | Marketing Toolkit (2)
description: Marketing Toolkit | Updates from the MSSmedia team related to our industry, our company and our customers' success stories (2)
---

[![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com)

- [Expertise](https://mssmedia.com/our-expertise/) 
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    - [Campus Marketing](https://info.mssmedia.com/campus-marketing)
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### EXPERT PERSPECTIVES

# Newsworthy + Notable

[![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a)

##### + Marketing Toolkit (2)

[![](https://info.mssmedia.com/hubfs/What%20is%20marketing.jpg)](https://info.mssmedia.com/blog/what-is-marketing-creating-a-cohesive-narrative-for-consumers)

## [What Is Marketing? (Creating a Cohesive Narrative for Consumers)](https://info.mssmedia.com/blog/what-is-marketing-creating-a-cohesive-narrative-for-consumers)

What is marketing? More than a series of one-off campaigns or initiatives, marketing is the glue that holds everything together - from your product or service to your customer experience to your visual identity. When marketing is done well, it creates a seamless and consistent experience for consumers, no matter how they interact with your brand.

[Read More](https://info.mssmedia.com/blog/what-is-marketing-creating-a-cohesive-narrative-for-consumers)

##### + Popular Topics

[Campus Media](https://info.mssmedia.com/blog/tag/campus-media)

[Digital Media](https://info.mssmedia.com/blog/tag/digital-media)

[Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising)

[Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z)

[Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit)

[Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing)

[Public Relations](https://info.mssmedia.com/blog/tag/public-relations)

[Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing)

##### + Search

### BE IN THE KNOW

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##### + marketing-toolkit

[![Illustration - Emerging Media Channels ](https://info.mssmedia.com/hubfs/Misc%20Images/Social%20Dilemma.png)](https://info.mssmedia.com/blog/how-to-combine-emerging-media-and-university-advertising)

## [How To Combine Emerging Media and University Advertising](https://info.mssmedia.com/blog/how-to-combine-emerging-media-and-university-advertising)

As a society, we are now firmly ensconced in the [digital age](https://www.igi-global.com/dictionary/digital-age/7562). In this highly dynamic landscape, emerging digital technologies and platforms have an increasingly important role to play in the world of...

[Read More](https://info.mssmedia.com/blog/how-to-combine-emerging-media-and-university-advertising)

##### + marketing-toolkit

[![college back-to-school marketing strategies: cropped image of a back-to-school marketing infographic (what, why and how)](https://info.mssmedia.com/hubfs/Downloadable%20Documents/Library%20Thumbnails/Infographic%20Thumbnail%20-%20Back-to-School%20Marketing.png)](https://info.mssmedia.com/blog/four-college-back-to-school-marketing-strategies-for-spring)

## [Four College Back-to-School Marketing Strategies for Spring](https://info.mssmedia.com/blog/four-college-back-to-school-marketing-strategies-for-spring)

As we [previously discussed](https://info.mssmedia.com/blog/advertising-to-university-students-try-spring-back-to-school-marketing), spring back-to-school advertising is an important long-term proposition for many businesses targeting college students (and their families). Incorporate these four college...

[Read More](https://info.mssmedia.com/blog/four-college-back-to-school-marketing-strategies-for-spring)

##### + marketing-toolkit

[![](https://info.mssmedia.com/hubfs/Downloadable%20Documents/Library%20Thumbnails/Infographic%20Thumbnail%20-%20Online%20Adverising.png)](https://info.mssmedia.com/blog/effective-college-media-strategies-online-advertising)

## [Effective College Media Strategies: Online Advertising](https://info.mssmedia.com/blog/effective-college-media-strategies-online-advertising)

When it comes to effective college media strategies, you can’t go wrong with online advertising. When used appropriately, this tactic not only offers powerful reach and engagement, it’s also...

[Read More](https://info.mssmedia.com/blog/effective-college-media-strategies-online-advertising)

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