Choosing the right marketing agency for your college or university is a pivotal decision. It's an investment in your institution's future, impacting everything from student recruitment to alumni engagement and overall brand perception. However, the landscape is complex, and missteps can lead to wasted resources and missed opportunities. See five mistakes to avoid when choosing a higher education marketing agency.
In today's interconnected world, universities are increasingly looking beyond the country’s for students. International student recruitment has become a significant strategy for many institutions,...
Previously we explored ways to harness the energy of digital ads and the power of PPC (pay per click advertising). Today we take a deeper look at social media ads, which make up a steadily increasing...
What is marketing? More than a series of one-off campaigns or initiatives, marketing is the glue that holds everything together - from your product or service to your customer experience to your...