Traditionally, the back-to-school season (for both fall and spring semesters) is a prime advertising time for businesses targeting college students (and their parents). Even in these turbulent times, many students are on their way back to colleges and universities across the country. With this in mind, planning for back-to-college advertising remains crucial to marketing success for a wider range of organizations.
As a student housing property manager, your target audience likely seems pretty straightforward. You’re marketing your property to college students, end of story. Or is it? The best way to...
Despite the growing number of majors and universities throughout the United States, college enrollment has experienced a decline in recent years, according to the National Student Clearinghouse...
We recently discussed what a state-of-the-art student housing property marketing campaign consists of and how an effective leasing campaign increases brand awareness, attracts more qualified...