Classes are in session, and with that comes the excitement for the upcoming football season. Tens of thousands of college students, along with other enthusiastic fans, will be in attendance to root for their respective teams. Thousands more will be tuning in via television, which presents an opportune time to sample your product with the college market. And taste sampling at college athletic events is precisely what Coke Zero aims to do.
According to new research from Axicom, millennials believe advertising is becoming more relevant to them. The survey found that perceived relevancy of ads decreases as a consumer age, which means the...
Over the next few weeks, classes will be starting, and college kids will be heading back to campus or stepping foot on campus for the first time. For advertisers, this is a new season to target these...
Retailers rake in dollars during back-to-school and college shopping. Holiday shopping is the highest spending period, but back-to-school shopping comes in second with an estimated $68 billion to be...