In today's competitive landscape, on-campus recruiting demands more than just a table at the career fair. To truly connect with the next generation of top talent, companies need to speak their language and be where they are. Forging relationships with student media organizations and student influencers on campus is no longer a "nice-to-have" but a strategic imperative.
Gen Z are the first true digital natives. They’ve never known a world without the internet, smartphones and social media. Understanding this cohort (those born roughly between the mid-1990s and the...
Marketing to Generation Z? Traditional marketing tactics often fall flat with this demographic. So how do you capture their interest and build brand loyalty? The answer lies in creating engaging...
Traditional advertising methods alone are no longer enough to maintain competitiveness in the media and marketing space. Incorporating emerging media into campus marketing campaigns is a highly...