--- title: Marketing News & Events | MSSmedia | Millennials + Gen Z (2) description: Millennials + Gen Z | Updates from the MSSmedia team related to our industry, our company and our customers' success stories (2) --- [![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com) - [Expertise](https://mssmedia.com/our-expertise/) - [Media + Advertising](https://mssmedia.com/our-expertise/mediaadvertising/) - [Digital Media](https://mssmedia.com/our-expertise/digital-advertising-management/) - [Public Relations](https://mssmedia.com/our-expertise/public-relations/) - [Campus Marketing](https://info.mssmedia.com/campus-marketing) - [Higher Ed Marketing](https://info.mssmedia.com/higher-ed-pillar-content) - [Property Marketing](https://info.mssmedia.com/property-marketing) - [Government](https://mssmedia.com/government) - [Work](https://mssmedia.com/our-work/) - [About](https://mssmedia.com/about/) - [Blog](https://info.mssmedia.com/blog) - [Let's Collaborate](https://mssmedia.com/lets-collaborate/) ### EXPERT PERSPECTIVES # Newsworthy + Notable [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ##### + Millennials + Gen Z (2) [![Campus Marketing Through Social Media - young woman looking at phone with digital symbols streaming out](https://info.mssmedia.com/hubfs/Pretty%20young%20girl%20holding%20a%20phone%20with%20social%20media%20icons%20in%20abstract%20cloud.jpeg)](https://info.mssmedia.com/blog/campus-marketing-through-social-media-paid-advertising) ## [Campus Marketing Through Social Media: Paid Advertising](https://info.mssmedia.com/blog/campus-marketing-through-social-media-paid-advertising) If you are trying to reach college students today, you already know the organic reach game is harder than ever. Algorithms change weekly, and Gen Z’s BS detector is sharper than any of their predecessors’. This is where a strategic approach to marketing through social media—specifically paid advertising—becomes your most powerful tool. Here’s how to craft paid social campaigns that actually resonate with the campus crowd in 2025. [Read More](https://info.mssmedia.com/blog/campus-marketing-through-social-media-paid-advertising) ##### + Popular Topics [Campus Media](https://info.mssmedia.com/blog/tag/campus-media) [Digital Media](https://info.mssmedia.com/blog/tag/digital-media) [Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising) [Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z) [Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit) [Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing) [Public Relations](https://info.mssmedia.com/blog/tag/public-relations) [Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing) ##### + Search ### BE IN THE KNOW We deliver the latest media tips + insider marketing advice straight to your inbox. [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ##### + millennials-gen-z [![Ten Social Media Usage Statistics That Inform Higher Ed Digital Marketing Strategies - open laptop with blue data streaming off of it and a person's hand on the touchpad](https://info.mssmedia.com/hubfs/Modern%20notebook%20computer%20with%20future%20technology%20media%20symbols-1.jpeg)](https://info.mssmedia.com/blog/ten-social-media-usage-statistics-that-inform-higher-ed-digital-marketing-strategies) ## [Ten Social Media Usage Statistics That Inform Higher Ed Digital Marketing Strategies](https://info.mssmedia.com/blog/ten-social-media-usage-statistics-that-inform-higher-ed-digital-marketing-strategies) In today's interconnected world, a robust digital marketing strategy is no longer a luxury but a necessity for higher education institutions. Understanding social media usage statistics is paramount... [Read More](https://info.mssmedia.com/blog/ten-social-media-usage-statistics-that-inform-higher-ed-digital-marketing-strategies) ##### + millennials-gen-z [![customized campus media campaign - a bus wrap Lyft advertisement](https://info.mssmedia.com/hubfs/Candid%20image%20of%20a%20group%20with%20succesful%20business%20people%20caught%20in%20an%20animated%20brainstorming%20meeting.jpeg)](https://info.mssmedia.com/blog/level-up-your-on-campus-recruiting-student-media-influencers-are-your-secret-weapon) ## [Level Up Your On-Campus Recruiting: Student Media & Influencers Are Your Secret Weapon](https://info.mssmedia.com/blog/level-up-your-on-campus-recruiting-student-media-influencers-are-your-secret-weapon) In today's competitive landscape, on-campus recruiting demands more than just a table at the career fair. To truly connect with the next generation of top talent, companies need to speak their... [Read More](https://info.mssmedia.com/blog/level-up-your-on-campus-recruiting-student-media-influencers-are-your-secret-weapon) ##### + millennials-gen-z [![Gen Z Psychographics - a group of happy young adults in a car](https://info.mssmedia.com/hubfs/Young%20people%20having%20vacation%20enjoying%20fun%20driving%20car.jpeg)](https://info.mssmedia.com/blog/decoding-the-digital-natives-a-deep-dive-into-gen-z-psychographics) ## [Decoding the Digital Natives: A Deep Dive into Gen Z Psychographics](https://info.mssmedia.com/blog/decoding-the-digital-natives-a-deep-dive-into-gen-z-psychographics) Gen Z are the first true digital natives. They’ve never known a world without the internet, smartphones and social media. Understanding this cohort (those born roughly between the mid-1990s and the... [Read More](https://info.mssmedia.com/blog/decoding-the-digital-natives-a-deep-dive-into-gen-z-psychographics) [Previous](https://info.mssmedia.com/blog/tag/millennials-gen-z/page/1) [All posts](https://info.mssmedia.com/blog/all) [Next](https://info.mssmedia.com/blog/tag/millennials-gen-z/page/3) Media + PR agency specializing in Education, Government, Real Estate & Lifestyle. © 2026 MSSmedia