+ Millennials + Gen Z (2)

The latest post in our “Advertise to Students with Emerging Media” series explores Instagram. Learn the most effective ways to reach and engage campus audiences with this popular platform.

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+ millennials-gen-z
Young woman holding shopping bags smiles while looking at mobile phone (advertise to students with emerging media).

Advertise to Students with Emerging Media: Snapchat

Digital marketing has become increasingly commonplace. The majority of adults use Facebook, YouTube and Google. Search and display ads proliferate. But although these platforms are used by the vast...

+ millennials-gen-z
hand holding a mobile phone with app icons emanating from it (advertise to students with emerging media)

Advertise to Students with Emerging Media: TikTok

Young adults spend huge amounts of time on new and trending digital media platforms. If you’re looking to drive engagement with this key demographic, you must take advantage of these forums. In this...

+ millennials-gen-z
young adult taking a selfie (social media habits of college students)

The Social Media Habits of College Students Vary by Age

While most college students today are members of Generation Z, millennials are still heavily represented. While these neighboring cohorts have similar digital media preferences, there are some...