The buying power that millennials have entices brands and retailers of all industries. There are about eighty million millennials in America, and they represent about one-fourth of the entire population, with $200 billion in annual buying power. Despite this, companies have been struggling to connect with them through advertising and capture their attention. They’re different from their parents and previous generations, so retailers have had to approach them differently. Below are key factors to keep in mind that differentiate millennials and their shopping habits.
