Flower headbands, good music, and fun in the sun mean festival season is here. Festival season also means Millennials will be flocking to different cities across the nation to see their favorite musical artists. It’s a convenient time for brands to court this market through activations, social sharing, and more.
Millennials are quickly becoming the largest generation by population size. They are also obtaining higher levels of affluence and impacting the way high end and luxury brands are approaching their...
According to the Harvard Business Review, two traits that tap into the fundamental DNA of most Millennials are sociability and urgency. Nike has done a great job of marrying these two traits with its...
Shifts in shopping have been occurring among Millennials. Black Friday and Cyber Monday have great deals and are entertaining, but these days don't have the effect they used to. Consumers are more...