The three-week college basketball tournament that turns Corporate America into the most unproductive group that we will see all year long. It has shown to be the most popular sporting event after all professional post-season championships and has raked in billions of ad revenue in the last ten years.
Unbound Miami, 2017: “With a huge shift in the type of media consumed and platforms used by Generation Z, we will discuss the strategies, platforms, and tactics that will drive engagement within this...
For us all, life moves on. Millennials are beginning to make their way in the real world, leaving college behind. A younger crowd is taking the stage. Generation Z has entered the college-era and is...
College students represent one of the most valuable target markets. While in school, they are making their own purchasing decisions for the first time, which makes them impressionable for brands. If...