Over the next few weeks, classes will be starting, and college kids will be heading back to campus or stepping foot on campus for the first time. For advertisers, this is a new season to target these students on campuses. According to Nationwide, between part-time jobs and help from parents, the average college student has $1,200 per month to spend, adding up to $417 billion in total spending power each year. The key to a successful campaign is to be creative and step outside the box.
College students have been a coveted market for years. College students are now harder to reach than in previous years due to media fragmentation. At this stage in life, students have not formed...
Millennials remain the key age demographic for online commerce, spending more money online in a given year than any other age group. This age group spends around $2,000 annually on e-commerce, and...
Executives from the top social media platforms sat down recently and discussed how to reach Millennials. This generation is hard to target and understand. Brands struggle to keep their attention, and...