Facebook conducted a survey to understand the reasons why millennials are so obsessed with Instagram. Yes, they are not as active on Facebook as people may think, but they definitely love Facebook owned Instagram.
After surveying millennials in 7 countries, Facebook uncovered the following results:
Millennials want visuals rather than text. They want pictures to depict what a brand represents rather than a typical ad. They also want to be able to view a lot of content and scroll fast. 73% of Instagram users are between 15 and 35 years old and they check the social platform throughout the entire day. 69% check at home, 39% while going to sleep and 33% when they wake up.
Facebook also uncovered that 48% of users follow a brand because the content is interesting or funny, 62% follow because they love the brand and 54% like to discover new things. In addition to getting followers, brands must stand out amongst the multitude of other brands. To accomplish this, below are some rules to follow:
- Be authentic
- Write an interesting bio with your website in it
- Use a smart #hashtag
- Create a contest or campaign to engage and reward your most active fans
- Feature your best fans
Instagram is also an excellent channel for an influencer marketing campaign. See our Influencer Marketing Campaign Client Showcase to learn more.
+ Download Our Influencer Marketing Campaign Client Showcase
Learn more about paid social advertising - your first step towards better audience targeting, and bumping up your ROI.
+ Download Our Paid Social Advertising Stats Infographic
Here at MSSmedia, we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSSmedia a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!