Today’s post in our successful campus media campaigns case explores how Lyft achieved increased brand awareness and ridership through a nation-wide integrated campus media campaign. Attain your business objectives through the use of similar college media strategies.
Our recent look at the current state of higher ed enrollment covered the challenges of recruiting college students in 2022 and some of the best ways to overcome those issues. As we discussed, digital...
You know your school is a wonderful institution with so much to offer students. But how do you convey that information effectively to prospects? How do you ensure that your important message not only...
Campus advertising is a vital part of the marketing mix for many businesses and organizations. But it’s not enough to understand why you should advertise to college students or even the basics of how...