We know how importantadvertising to students is. But we also know the difficulties inherent in advertising to young adults. This is a tech savvy generation. Many don’t watch broadcast TV, listen to terrestrial radio or subscribe to cable. They’ve been taught to be skeptical of advertising and are well acquainted with the use of ad blockers. Fortunately there are many effective ways to reach this valuable audience.
Social media has solidified its role as an information, entertainment and connection source for much of the population. It also gives companies and brands new and creative ways to engage with their...
In the modern advertising world, knowing how to speak to Gen Z audiences is crucial to success for the vast majority of marketers. But who are they and what does it take to get through to them?...
Digital marketing solutions may be the most important part of a successful student recruitment campaign, and videos are a key digital marketing tool. Develop an effective video marketing strategy to...