---
title: Marketing News & Events | MSSmedia | Property Marketing (3)
description: Property Marketing | Updates from the MSSmedia team related to our industry, our company and our customers' success stories (3)
---

[![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com)

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### EXPERT PERSPECTIVES

# Newsworthy + Notable

[![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a)

##### + Property Marketing (3)

[![group standing in front of a wall](https://info.mssmedia.com/hubfs/Misc%20Images/a-group-of-people-standing-in-front-of-a-brick-wal.jpeg)](https://info.mssmedia.com/blog/integrated-marketing-for-student-housing)

## [The Benefits of an Integrated Marketing Strategy for Student Housing](https://info.mssmedia.com/blog/integrated-marketing-for-student-housing)

In this fifth post in our Property Marketing for Student Housing blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we discuss how and why to identify the right mix of paid advertising (both digital and traditional) and earned, owned, and shared media for a successful integrated marketing strategy.

[Read More](https://info.mssmedia.com/blog/integrated-marketing-for-student-housing)

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[Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing)

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[Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing)

##### + Search

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##### + property-marketing

[![What's Next Persona](https://info.mssmedia.com/hubfs/Hand%20with%20marker%20writing%20question.png)](https://info.mssmedia.com/blog/identify-target-personas-for-property-marketing)

## [Identify Target Personas for a Successful Property Marketing Campaign](https://info.mssmedia.com/blog/identify-target-personas-for-property-marketing)

As a student housing property manager, your target audience likely seems pretty straightforward. You’re marketing your property to college students, end of story. Or is it? The best way to...

[Read More](https://info.mssmedia.com/blog/identify-target-personas-for-property-marketing)

##### + property-marketing

[![Student Housing Success](https://info.mssmedia.com/hubfs/Images%20Jul2020/Shay_Studios_Miami-104.jpg)](https://info.mssmedia.com/blog/successful-campaigns-for-student-housing)

## [Creating a Successful Property Marketing Campaign for Student Housing](https://info.mssmedia.com/blog/successful-campaigns-for-student-housing)

We recently discussed [what a state-of-the-art student housing property marketing campaign consists of](https://info.mssmedia.com/blog/what-is-a-student-housing-property-marketing-campaign) and how an effective leasing campaign increases brand awareness, attracts more qualified...

[Read More](https://info.mssmedia.com/blog/successful-campaigns-for-student-housing)

##### + property-marketing

[![Student property marketing](https://info.mssmedia.com/hubfs/Images%20Jul2020/Teamwork/Shay_Studios_Miami-171.jpg)](https://info.mssmedia.com/blog/what-is-a-student-housing-property-marketing-campaign)

## [What is a Student Housing Property Marketing Campaign?](https://info.mssmedia.com/blog/what-is-a-student-housing-property-marketing-campaign)

Are you struggling to meet your occupancy goals? Enhanced marketing will certainly help you on your way. Learn what an [effective student housing property marketing campaign](https://info.mssmedia.com/property-marketing) consists of in today’s...

[Read More](https://info.mssmedia.com/blog/what-is-a-student-housing-property-marketing-campaign)

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