To understand how and why to advertise to college students, you must understand the current state of the campus marketplace. While the higher education sector has faced difficult times in recent years, today the collegiate audience is diverse and growing. Discover what the campus marketplace looks like in 2025.
Looking to make an advertising splash? Consider a campus takeover event! Designed to increase brand awareness among young adults, this high impact tactic is one of the most effective traditional...
Today’s post in our successful campus media campaigns series explores how Illinois State University's College of Business helped the college reach qualified students with compelling and informative...
Younger generations are seeking opportunities for connection - moments that they can discover and share. The majority believe that participating in events helps them connect better with their...