Campus marketing is a unique beast. It's about connecting with a specific, discerning and highly networked demographic. Many businesses recognize the immense potential of this market and seek out specialized agencies to help them navigate it. However, choosing the wrong partner can lead to wasted budgets, missed opportunities and a damaged brand image. Discover five critical mistakes to avoid when selecting a campus agency, with a focus on understanding their marketing approach.
In today's competitive landscape, on-campus recruiting demands more than just a table at the career fair. To truly connect with the next generation of top talent, companies need to speak their...
Let's face it, blasting the same generic message to every student on campus is about as effective as shouting into the wind. Today's students are savvy, bombarded with information and they crave...
Campus media is a multi-million dollar industry, aiming to reach college students at a pivotal point in their development as consumers. But who actually sees these ads? The answer to the question...